Dated 01-24-18

Village of Mukwonago DOWNTOWN STRATEGIC PLAN STEERING COMMITTEE MEETING

Notice of Meeting and Agenda Thursday, January 25, 2018

Time: 6:00 p.m. Place: Mukwonago Municipal Building/Board Room, 440 River Crest Court 1. Call to Order

2. Roll Call

3. Approval of Minutes of the January 18, 2018 meeting

4. Comments from the Public (Up to 15 min)

The purpose of this section is to allow the general public the opportunity to address the Committee on any subject of concern that the Committee is tasked with reviewing. If you wish to be heard, the Committee asks that you begin by stating your name and address, speak for no more than three minutes and attempt to avoid duplication. Each person speaking must sign the Comments from the Public Appearance sign-in sheet before speaking. The sign-in sheet is available on the table located at the back of the room. The Committee will only receive comments during Public Comment. The Public Comment portion of the meeting is scheduled for a total of 15 minutes in length but will end sooner if the Chairman has determined that there is no one else present who still wishes to speak.

5. Unfinished Business (Appr 60 min)

Discussion and Possible Action on the Following Items

A. Business Dev. Goal Item Final Draft - Adopt Strategic Plan Objectives B. Final Plan Narrative Format / Completion. Status Update and Follow Up Items C. Public Information Session. Status Update and Follow Up Items D. Community Development Authority, Redevelopment Authority, Business Improvement

District. Pros and Cons Comparison Discussion

6. New Business (Appr 30 min) Discussion and Possible Action on the Following Items

A. Cultural and Recreational Strategic Plan Goals

7. Comments from the Public (Up to 15 min)

The purpose of this section is to allow the general public the opportunity to address the Committee on any subject of concern that the Committee is tasked with reviewing. If you wish to be heard, the Committee asks that you begin by stating your name and address, speak for no more than three minutes and attempt to avoid duplication. Each person speaking must sign the Comments from the Public Appearance sign-in sheet before speaking. The sign-in sheet is available on the table located at the back of the room. The Committee will only receive comments during Public Comment. The Public Comment portion of the meeting is scheduled for a total of 15 minutes in length but will end sooner if the Chairman has determined that there is no one else present who still wishes to speak.

8. Adjournment It is possible that members of, and possibly a quorum of, members of other governmental bodies of the municipality may be in attendance at the above stated meeting to gather information. No action will be taken by any governmental body at the above stated meeting other than the governmental body specifically referred to above in this notice. Please note that, upon reasonable notice, efforts will be made to accommodate the needs of individuals with disabilities through appropriate aids and services. For additional information or to request this service, contact the Clerk’s Office, 440 River Crest Court, (262) 363-6420, Option 4.

Village of Mukwonago

DOWNTOWN STRATEGIC PLAN STEERING COMMITTEE MEETING

Minutes of January 18, 2018

Call to Order:

Chairperson, Jason Wamser, called the meeting to order at 6:00 p.m. located in the Board Room of the Mukwonago Municipal Building, 440 River Crest Ct.

Roll Call:

Members present: Eric Brill Doug Bruins Tina Chitwood Diana Doherty Eliza Pautz April Reszka Jason Wamser, Chairman John Weidl Roger Walsh Fred Winchowky Members excused: Mark Penzkover Sue Perkins Minutes:

Bruins moved to approve, Winchowky seconded and the minutes from December 14, 2017 were

approved.

Public Comments:

Ryan Klemme expressed his interest in how the committee is moving forward. He would like to see our

plan be beneficial to family. His vision is downtown Delafield; doesn't think we will ever be a Cedarburg.

Build it up, renew it, new façade. Otherwise no problems with the packet.

Brynn Kanikuia expressed she is here to observe and happy to help. Agrees on some of the local areas

discussed in the packet. She also mentioned being excited about what brand will come out of

Mukwonago.

Aaron Rooker agrees with the former comments, but he would like us to be like a Cedarburg. Doesn’t

like all of chain restaurants coming into town. He hopes we bring unique things to the area unlike chain

stores such as a Costco.

Molly Bauer stated she is here to sit back and observe.

Darlene Johnson said she has no comments, but thank you for asking.

Unfinished Business:

Pedestrian Friendly Environmental Strategic Objectives were discussed in depth. Tina Chitwood brought

up making an addition of gathering spaces, Jason Walsh mentioned mini/pocket parks, and John Weidl

mentioned that my fall under Culture and Recreation. Eric Brill mentioned the downtown being a

destination and suggested bringing events downtown such as Farmers' Market. Tina Chitwood

suggested a study to access conditions and a potential walk around in the day light and evening to

access conditions. April Reszka agreed an assessment is helpful, we had previously conducted one on

parking downtown at different times of the day. Eric Britt mentioned the Hwy 83 rerouting its already

there who or why do people use it. Roger Walsh stated the only difference is a change in ownership and

that we are basically looking to reduce heavy traffic. Tina Chitwood asked if we should add something

into the Objectives of the Goal. It was mentioned trucks will be pointed in one direction. The committee

discussed marketing using temporary maps and signage to promote the reroute since we ultimately

want visitors to the area to know we are Open for Business. Jason Wamser also mentioned way finding

signage is also important. Eric Brill mentioned infrastructure elements to slow the traffic down. Tina

Chitwood mentioned fixing and improving infrastructure above and below ground. Eric Britt mentioned

to plan our goals to best utilize our contractors.

The following updates shall be made to the Objectives:

1. Complete a Jurisdictional Transfer Add: to Allow the Village access to fix and improve the

infrastructure on and under the Road.

2. Adopt a Truck Route that Bypasses Downtown Add: Install temporary signage to redirect traffic

and to promote the new route and inform that downtown businesses are open for business.

3. Enhance the Downtown Environment to be a Welcoming, Friendly, Attractive, Colorful,

Connected and Safe Environment Add: Day and night walk-arounds to assess conditions.

4. Engage a firm to create a roadway design plan with a focus on beautification, safety and

interconnectivity. Add: and gathering spaces

A motion to update the Objectives was presented by Tina Chitwood. She moved to adopt the Objectives

as noted: Roger Walsh seconded, and the motion carried.

Discussion of the Watertown (Wisconsin) Downtown Master Plan took place. This community was

chosen because of their listing of objectives and they hit similar tones as us. Doug Bruins thought it was

a good plan. John Weidl referenced pages 28 and 29 where they show investment levels, there are also

graphs on the back that show large scale verses small scale improvements. Roger Walsh liked the three

levels of categories which are similar to our goals. The committee felt it is important to have short and

long terms goals, so we are constantly moving forward. The downtown beautification project was

mentioned as a short term goal.

Discuss Final Plan Narrative Format/Completion Looking for a working group. We currently have one

person interested in volunteering. Kyle Knott Village Intern works Tuesdays and Thursdays, so he will

work with Diane Doherty to complete a draft. Tina Chitwood and Eliza Pautz offered to assist Kyle Knott

and Diane Doherty remotely. Kyle Knott and Diane Doherty will get things together in the next few

weeks.

New Business:

A few of the committee members met since the last meeting and started to make some updates. Tina

Chitwood suggested we work on the Business Development Goal and Community Development

Authority simultaneously. Tina Chitwood explained what a Community Development Authority (CDA) is.

Today Mukwonago has an Economic Development Committee (EDC) verses a CDA. Representation of a

CDA is determined by law, it is a governing body that can handle property acquisitions, act as an Arm

that can undertake a TIFF District, and can consider a single partial blighted. The CDA uses their own

funds and applies for their own Grant Funding. CDA members must be residents of the Village (Eric Brill,

Roger Walsh, Sue Perkins, Tina Chitwood and Eliza Pautz live in the Village). The Village Board has to

follow the state law which requires an area be blighted.

Tina Chitwood asked the group if we want to make a suggestion to convert the EDC into a CDA. John

Weidl suggested coming before the Village Board to discuss with the elected officials. It was mentioned

a Business Improvement District might be a better option. The committee discussed putting together a

list of Pros/Cons of a CDA/EDC with examples of how they work to take before the Village Board.

February 6th is the next board meeting "Committee of the Whole".

It was suggested we decide on a focus area. John Weidl suggested we remove focus years from our goals

and objectives. He would like to see each person pick their top three to five most important goals based

on small/med/large impact verses the focus years. For example, our goals include two studies and the

budget has already been set for 2018, so there isn’t any funding available.

Tina Chitwood mentioned the Community Connect Applications are due in April. The information

required, items such as focus area, intended goals, building stock, basic inventory of areas. If we miss

the April deadline we must wait until October to apply. If we apply for a grant it will need to go before

the Finance Committee and will eventually need Village Board Approval. First we need a group that is

actively working on the downtown. The committee discussed if prospective committee members need

to reside in the village or if they should be a mix of village residents, property owners, and business

owners.

Public Information Session- Develop Event Criteria and Marketing Strategy

Public Informational Meeting: Open House Style to be held at the Mukwonago Community Library

Tuesday, April 10th or Thursday, April 12th from 4-7pm. Promotion: Water Bills (3000 mailboxes), Village

Newsletter, Chamber email blasts, Social Media Sites, Chamber Mailer, Waukesha Freeman,

Mukwonago Chamber Spring Fling, Mukwonago High School PAC Event. Invite Residents from Village

and Town, they will sign in letting us know where they reside. To provide four workstations, possibly

color coded, have 100 maps of the Downtown to have folks circle what they consider the downtown.

The plan is to engage in conversation while providing food and a giveaway (Gift Card to a restaurant),

hold drawing for Door Prize. We only need 15-30 minutes of your time. For those who cannot attend,

still allow rankings, write-in ideas, and written feedback.

Public Comments:

Darlene Johnson agreed being present to win a door prize should help with attendance at Public Forum.

“A chance to win a door prize if you enter the door.” She also liked the idea of the giveaway being

donated from whomever we purchase the food from.

Molly Bauer asked for further explanation on CDA. Tina Chitwood explained CDA is made up of Village

Residents and Officials. There are set terms listed in the document in the packet.

Ryan Klemme hopes we plan wisely and look at the cost verses benefit and pick our top five from there.

Adjournment:

As Bruins moved, Brill seconded, the Chairperson adjourned the meeting at 8:22 p.m.

Respectfully submitted,

April Reszka

Committee Member of DSPSC

1

Downtown Mukwonago Strategic Plan 2018

Focus: Business Development

Date: 1/25/18

~Business Development Strategic Goals~

Goals Objectives

Enhance and Support the Downtown Business District

Offer an immediate central point of contact to engage with existing building and property owners, and develop an organization to lead downtown business development activities. Create incentives to support investment in downtown buildings and businesses.

Support Business Attraction, Growth and Expansion Activities

Develop business attraction activities with a focus on local, independently-owned businesses, niche/specialty businesses and businesses seeking a 2nd location. Maintain and grow existing businesses.

Creation of a Community Development Authority (CDA) to Support Renovation and Redevelopment of Properties to Address Demand Challenges

Be a resource for development by defining the needs of the community, educate and build ties with the business and development community, local government, civic and non-profit organizations. Develop programs to support renovation and redevelopment of product to address demand challenges.

2

Business Development Goals

Goals Action/Event Stakeholders

Enhance and Support the Downtown Business District

Identify an immediate central point of contact and develop an organization to lead downtown business development activities (ex. Connect Communities group, Main Street organization, downtown business owners’ association).

-Village Administrator/Economic Development Director -Economic Development Committee (EDC) -Chamber of Commerce -Downtown Business and Property Owners

Identify and implement appropriate funding mechanisms to support business development and building improvements (ex. Façade and Signage Grant, White Box Grant, Rent Assistance Grant, TIF, BID, housing financial assistance, Revolving Loan Fund, etc.)

-Village Administrator/Economic Development Director -EDC -Future Historic Preservation Commission (To Be Determined) -Future Community Development Authority (To Be Determined) -Future organization to become the central point of contact for downtown business development -Chamber of Commerce

Create marketing materials to summarize local and regional/state resources and business services organizations such as (SBA, SCORE, WWBIC) and share with property and business owners.

-Village Administrator/Economic Development Director -EDC -HPC (TBD) -CDA (TBD) -Future downtown organization (TBD) -Chamber of Commerce

Support Business Attraction, Growth and Expansion Activities

Engage UW-Extension to conduct a market analysis or update the existing market/gap analysis to identify target businesses and industry cluster targets for a business attraction program.

-Village Administrator/Economic Development Director -EDC -Future downtown organization (TBD) -CDA (TBD) -Chamber of Commerce

Conduct a downtown business and building inventory. -Village Administrator/Economic Development Director -Planning/Zoning Administrator -Plan Commission -EDC -CDA (TBD)

3

-Future downtown organization (TBD) -Chamber of Commerce

Conduct a review to compare attraction prospects with existing land use and zoning ordinances within the downtown overlay district.

-Planning/Zoning Administrator reporting to: -Village Administrator/Economic Development Director -EDC -Future downtown organization (TBD) -CDA (TBD) -Chamber of Commerce

Develop business attraction activities with a focus on local, independently-owned businesses, niche/specialty businesses and businesses seeking a 2nd location.

-Village Administrator/Economic Development Director -CDA (TBD) -Future downtown organization (TBD) -Chamber of Commerce

Conduct a business outreach program to communicate the results of the market analysis. Survey and/or discuss growth opportunities and challenges with existing business and building owners. Suggested discussion item: -Is the business experiencing space constraints for future growth?

-Village Administrator/Economic Development Director -EDC -CDA (TBD) -Future downtown organization (TBD) -Chamber of Commerce

Creation of a Community Development Authority (CDA) to Support Renovation and Redevelopment of Properties to Address Demand Challenges

Implement the creation of a Community Development Authority. Review the option to convert the EDC into a CDA.

-Village Board -Village Administrator/Economic Development Director -EDC

Work with property owners, developers and realtors to determine which properties are suited or marketable for commercial use and identify areas that would lend themselves to possible redevelopment. Action Ideas: -Host a roundtable discussion with stakeholders -Develop a list of properties to be addressed

-CDA (TBD) -HPC (TBD) -Future downtown organization (TBD) -EDC -Plan Commission -Planning/Zoning Administrator -Village Administrator/Economic Development Director -Police/Fire Depts.

4

-Downtown Property Owners & Businesses -Developers/realtors -Chamber of Commerce

Engage a planning firm to develop a Downtown Redevelopment Plan. The focus area(s) to be determined by the key sites ID’d in the previous goal. The plan should include: action items, funding sources and a consideration of multi-use housing opportunities.

-CDA (TBD) -HPC (TBD) -Future downtown organization (TBD) -EDC -Plan Commission -Planning/Zoning Administrator -Village Administrator/Economic Development Director -Village Board -Chamber of Commerce

Highlight downtown economic development efforts during the annual Economic Development Breakfast.

-Village Administrator/Economic Development Director

Engage in discussion that promotes increased population within the Village in addition to promoting increased daytime population in downtown. Discussion topics: -Multi-use development within downtown -Increasing residential units throughout the Village -Increasing office units in downtown

-CDA (TBD) -HPC (TBD) -Future downtown organization (TBD) -EDC -Plan Commission -Planning/Zoning Administrator -Village Administrator/Economic Development Director -Village Board -Chamber of Commerce

Pursue grants which aid in the revitalization of specific properties within downtown districts.

-Village Administrator/Economic Development Director -CDA (TBD) -HPC (TBD) -EDC -Future downtown organization (TBD)

ITEM 5.D. Community Development Authority, Redevelopment Authority, Business Improvement District. Pros and Cons Comparison Discussion. https://www.vierbicher.com/cda-rda-bid-which-is-right-for-your-community/

1

Downtown Mukwonago Strategic Plan 2018

Focus: Cultural and Recreation- Events

Date: 1/25/18

~Cultural and Recreation – Events Strategic Goals~

Goals Objectives

A connected parks and trails system that promotes a connection to nature, recreation and downtown.

A system of well-balanced parks and land and water trails that connects and directs users to downtown, engages people of all ages and backgrounds, and enhances the overall quality of life for Village residents and visitors.

Events programming that promotes community engagement and cultural offerings.

Capitalize on the Village’s cultural assets (Red Brick Museum, library) and events (arts, culture and heritage) to build economic prosperity, quality of life and community identity.

A strong and engaged network of neighbors, community groups and volunteers.

Build a strong community where residents have a sense of belonging and civic pride to support cultural and recreational efforts. This requires organizations and individuals to work together.

2

Cultural and Recreation - Events Goals

Goals Focus Year(s)

Action/Event Stakeholders

A connected parks and trail system that promotes a connection to nature, recreation and downtown.

Consider the goals of the Village’s Recreation Plan (2017) to make informed decisions pertaining to facilities/parks before making capital investment plans.

Encourage opportunities for community spaces (ex. pocket parks) within downtown to allow for additional programming and community meeting and relaxation spaces in downtown.

The Village has many trails that serve a range of uses (walking, biking, East Troy Rail Road Trolley, canoeing and kayaking on the rivers and lakes). Signage should be installed to direct trail users to downtown. To encourage residents to travel to downtown, install wayfinding signage from neighborhoods to downtown parks, public spaces and the business district.

Continue to provide (and upgrade where necessary) public restrooms, water fountains and bike racks at heavily utilized parks and along key trails through a combination of permanent and portable facilities.

Events programming that promotes community engagement and cultural offerings.

Define support for existing and new events and culture offerings (ex. fiscal, policy and staffing).

Actively promote the Red Brick Museum and Library as these places provide historic and cultural development and the creative culture for residents and visitors.

A strong and engaged network of neighbors, community groups and volunteers.

Build capacity and strengthen relationships with individuals and organizations to address key issues together by building a common vision whereby everyone plays their part in maximizing resources to support culture, events and recreation.

Articulate the unique character of downtown culture, heritage and recreational activities and allocate additional human (and fiscal) resources to marketing and promotion.