vijay sales digital footfalls pitch by and then
DESCRIPTION
Back in 2009, when digital retail was kicking off, we presented a life simplifying approach. Targeting youth, women and the elderly to increase footfalls for the electronics retailer.TRANSCRIPT
![Page 1: Vijay sales digital footfalls pitch by and then](https://reader033.vdocuments.us/reader033/viewer/2022052215/554e55e3b4c905ad178b4cd1/html5/thumbnails/1.jpg)
Innovating for growth
Friday 4 July 2014
![Page 2: Vijay sales digital footfalls pitch by and then](https://reader033.vdocuments.us/reader033/viewer/2022052215/554e55e3b4c905ad178b4cd1/html5/thumbnails/2.jpg)
Innovating for growth
CATEGORY: ELECTRONICS RETAIL
BRIEF: DRIVE FOOTFALLS FOR DIGITAL PRODUCTS
APPROACH: DEMYSTIFY DIGITAL JARGON, TARGET
WOMEN AND ELDERLY
Friday 4 July 2014
![Page 3: Vijay sales digital footfalls pitch by and then](https://reader033.vdocuments.us/reader033/viewer/2022052215/554e55e3b4c905ad178b4cd1/html5/thumbnails/3.jpg)
Innovating for growth
Ambient launch concept
Friday 4 July 2014
![Page 4: Vijay sales digital footfalls pitch by and then](https://reader033.vdocuments.us/reader033/viewer/2022052215/554e55e3b4c905ad178b4cd1/html5/thumbnails/4.jpg)
Innovating for growth
Friday 4 July 2014
![Page 5: Vijay sales digital footfalls pitch by and then](https://reader033.vdocuments.us/reader033/viewer/2022052215/554e55e3b4c905ad178b4cd1/html5/thumbnails/5.jpg)
Innovating for growth
Friday 4 July 2014
![Page 6: Vijay sales digital footfalls pitch by and then](https://reader033.vdocuments.us/reader033/viewer/2022052215/554e55e3b4c905ad178b4cd1/html5/thumbnails/6.jpg)
Innovating for growth
Friday 4 July 2014
![Page 7: Vijay sales digital footfalls pitch by and then](https://reader033.vdocuments.us/reader033/viewer/2022052215/554e55e3b4c905ad178b4cd1/html5/thumbnails/7.jpg)
Innovating for growth
Friday 4 July 2014
![Page 8: Vijay sales digital footfalls pitch by and then](https://reader033.vdocuments.us/reader033/viewer/2022052215/554e55e3b4c905ad178b4cd1/html5/thumbnails/8.jpg)
Innovating for growth
Friday 4 July 2014
![Page 9: Vijay sales digital footfalls pitch by and then](https://reader033.vdocuments.us/reader033/viewer/2022052215/554e55e3b4c905ad178b4cd1/html5/thumbnails/9.jpg)
Innovating for growth
Friday 4 July 2014