Candidate Brief

Public Fundraising Manager

www.aptuk.org.uk

@ActiononPoverty

Nicholas House, Heath Park, Main Road,

Cropthorne, Worcs. WR10 3NE,

United Kingdom

Tel: +44 (0) 1386 861294 - Fax: +44 (0) 1386 861818

E-mail: info@aptuk.org.uk

1.0 About APT

1.1 How we started...

In 1984 APT Action on Poverty was established by three engineers in the back of one of their garages.They had seen for themselves the ingenuity and hard work of people overseas, and they were inspired to provide a little extra help - technical expertise and designs of tools and equipment for small enterprises, like clamps and metal sheet rollers.

APT has trained people in over 30 different countries during our 30 years. We soon evolved to support more holistic long-term projects which are currently in Uganda, Kenya, Tanzania, Sierra Leone and Sri Lanka.

We have built and developed partnerships in specific countries where we already have field experience and expertise. The development of partners has been a defining element of our work, which ensures greater and longer term sustainability of the impact on the communities we seek to help.

We widen and deepen our impact by tackling the root causes of poverty. Throughout, we continued to provide practical help, building self-reliance through focusing on helping the most vulnerable people obtain a livelihood.

Alongside this, acknowledgement of work by major institutional donors grew. Some- like Comic Relief and the Big Lottery Fund have asked APT to show our work to others and best practice sharing and developing partnerships is now key to what we do. We are still small in the UK this remains our aim but our work overseas has expanded; and our long partnerships in a number of countries have enabled us to reach many more beneficiaries.

1.2 Who we help

We target our help to the most vulnerable people in the Africa and Asia including young people and children, women, disabled people, workers, people affected by conflict, HIV/AIDS or people in fragile environments.

Our projects include sector-based projects (such as in camel milk or soapstone sectors) which tackle weaknesses in a market system; and more people centred projects (such as disabled people or those affected by HIV and AIDS) which address the needs of a marginalised group. The latter aim not only to access basic needs through livelihoods, but to build status, confidence to demand rights, reduce discrimination and change attitudes more widely.

Young people and children

Whilst parents are poor, particularly during conflict, children and young people miss their education. Yet to establish stable, productive communities, they are the future.

Women

The poorest women are often dependent and vulnerable to many forms of abuse and women are estimated to be 70% of the worlds poorest people.

Disabled People

Disabled people face attitudinal, institutional and environmental barriers that impede their access to livelihoods, education, health and legal services as well as their participation in community activities. Sometimes they are even hidden away in shame.At least 10% of people are disabled in developing countries, and the majority 70%) are extremely poor.

Workers

Some workers face danger to their health and safety, as well as being paid a pittance for their work. Others- like girls and youngwomen doing domesticwork have no-one to protect them from abuse.

HIV/AIDS

People affected by HIV/AIDS face both stigma and health challenges in all areas of their life; but they can live positively.

People living in post-conflict zones

Terrible conflicts leave lasting impact on local economies, infrastructure and on the victims of war. But countries can rebuild.

People who have suffered from environmental or natural disasters

When emergency aid is finished and gone, there is an urgent need to rebuild livelihoods for their long-term survival and independence.

For further information about the work of APT Action on Poverty please go to

www.aptuk.org.uk

Exciting times

You will be joining APT Action on Poverty at an exciting time. After 30 years of improving the lives of 3 million people, with a new CEO in place we will be expanding on the great work of APT and our partners, developing ground breaking projects, expanding our networks and impact within our remit of Building Livelihoods and Transforming Lives.

We need a dynamic self-starter to help us achieve this. We need to move from being the areas best kept secret to having people shout from the rooftops about our vital work. You will be a critical part of this stage of APT Action on Povertys development.

This means we need you to lead the way in bringing a more public face to APT, using lots of initiative and ideas to get us talked about and supported by the public. You will relish being the person who establishes the strategy and connections.

If you are the vibrant, people-focused, self-starter we are after, please read on! There will be huge opportunity to shape the role and the organisations profile for the right person.

2. Key responsibilities of the APT Public Fundraising Manager

2.1 Overview

The role of the Public Fundraising Manager is to co-ordinate, raise and grow funds through individual income streams to meet organisational targets and matched funding requirements, and build awareness of APT Action on Povertys work, in line with the charitys mission and aims.

2.2 Responsibilities:

i) Development and delivery of the fundraising strategy for individual donor income streams:

Grow the level of regular (and occasional) giving to APT Action on Poverty, through for example, the number of standing orders, high net worth donors and corporate engagements.

You will be required to identify key individual donor groups and design specific donor journeys that encourage retention; build loyalty, satisfaction and trust; generate further involvement and ultimately move donors up the fundraising pyramid, maximising their giving potential and life-time value. This will include:

Personal contact with existing and prospective donors, sharing stories about our work to build supporter relationships and commitment to giving to APT Action on Poverty.

Manage targeted events for increased fundraising and engagement

Stimulate, identify and support third party fundraising events, including challenges.

Develop donor networks, establishing links with others who have the potential to engage others

Develop a high net worth donor stewardship plan, build relationships, engagement and income streams. e.g. through partner tours, donor visits and events.

Promote legacy and in memoriam giving

Maximise individual tax-effective giving.

ii) Develop and implement communications for this strategy

Work with the CEO and colleagues to devise and implement an annual communications and appeals calendar for individual donors

Prepare all communications, campaign promotion and support materials for individual donors. This will include developing themes of support and the ask, and sharing information on topics of interest to build relationships, through newsletters, verbal reports etc.

Maximise the use of our database (e-tapestry), website, social media, emails.

Maintain and update the database and work with colleagues to ensure records are maintained in the database, and conforming to the data protection act.

iii) Develop Profile and Awareness

Including, in addition to communications above:

Contribute to the guardianship and development of the APT Action on Poverty brand.

Secure media coverage through proactive promotion of the APTs work through press releases and other media activity, including social media.

Build support for the cause through targeted profile raising e.g. in local community, amongst corporates, targeted HNWIs.

iv) General

Keep abreast of the interests, trends, and practises in the funding environment, exploring new approaches and adapting the strategy as appropriate.

Monitoring and tracking progress of fundraising strategies, providing analysis of the levels of success; including keeping up to date records using eTapestry, analysing and evaluating activities in order to inform future plans.

Work together with the Fundraising Manager (Trusts and Institutions) to meet project and organisational fundraising targets.

Contribute to the work of other APT colleagues in communications and relationship building, including the timely provision of information.

Represent APT at meetings, events and other networks as appropriate.

Contribute to the strategic planning of the organisation.

Undertake any appropriate duties that may be requested by the CEO.

2.4 Reporting structure

Reporting to:

The person in this position will report to the Chief Executive Officer.

Line management:

Responsibility for the day to day supervision and guidance of fundraising volunteers.

Management of Resources:

With the CEO propose annual expenditure figures for individual donor development growth plans.

3.0 Person Specification

Experience:

As an experienced fundraiser you will have a proven track record in achieving financial targets, planning and evaluating campaigns, including:

At least 5 years experience and a proven track record of managing the growth of individual income streams.

Specific experience of: building and upgrading donor relationships including