viewUnique selling proposition Why would consumers choose your solution over competitors? Competition What are competitors doing to solve the problem(s)? Reasons to believe What evidence do you have that your solution is better ...

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Template: Brand positioning A brand positioning statement helps a business to recognise who the target market is and lets it think about how it wants the target market to…

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Template: Brand positioning A brand positioning statement helps a business to recognise who the target market is and lets it think about how it wants the target market to perceive the business’ brand.  A business should write its’ brand positioning statement before starting to market its’ products or services. Date: Author: Area to consider What to think about Positioning Target customer Who do you believe will want to use your product or service? You can have multiple groups of customers i.e. segments Customer problem What is the problem(s) they have which you are trying to solve? Your solution What is your solution? How does it solve the problem(s)? Unique selling proposition Why would consumers choose your solution over competitors? Competition What are competitors doing to solve the problem(s)? Reasons to believe What evidence do you have that your solution is better than the competitions? Bring all this information together to fill out the following brand positioning statement: For ……. target customers……… Who ……. have the following problem……. Our product is a ……… describe the product or solution……. That provides………this solution to the problem………… Unlike ……. reference the competition……., Our product/solution……. describe the unique selling proposition……….. © CIM Marketing Expert TEMPLATE – BRAND POSITIONING