Syllabus For

w.e.f. July 2015-16

DEPARTMENT OF BUSINESS MANAGEMENT

Faculty of Rural Development & Business ManagementBachelor of Vocation (B.Voc.)

Course Structure (w.e.f. 2015-16)B.Voc. Subjects Credits Total Credits

Semester-I BOV101 Communication Skills 6 (2+4)BOV102 Computer Fundamentals & Information Technology 6 (2+4)BOV103 Theories & Practices of Retail Management 6 (2+4)BOV104 Management Process 3 (3+0)BOV105 Marketing Management 3 (3+0)BOV106 Internet & Digital Marketing 6 (0+6)

Total 30 (12+18)Semester-II BOV201 Functional English 6 (3+3)

BOV202 Accounting Practices & Tally 6 (3+3)BOV203 Financial Accountancy 3 (3+0)BOV204 Stores Operations 7 (3+4)BOV205 On Job Training 6 (0+6)BOV206 Value and Social Responsibility 2 (0+2)

Total 30 (12+18) Semester-III BOV301 Soft Skills & Personality Development 6 (1+5)

BOV302 E-based Marketing & Merchandising 6 (1+5)BOV303 Advance Accounting Practices & Tally 6 (1+5)BOV304 Retail Strategy & Environment 6 (3+3)BOV305 Supply Chain Management & Logistics 3 (3+0)BOV306 Human Resource Management 3 (3+0)

Total 30 (12+18)Semester-IV BOV401 Franchise Management & Agency Development 3 (3+0)

BOV402 Retail Marketing & Sales Management 6 (6+0)BOV403 IT Applications in Retail Management 6 (1+5)BOV404 Inventory Management in Retail 3 (2+1)BOV405 Project Viva (Summer Training) 10 (0+10)BOV406 Value and Social Responsibility 2 (0+2)

Total 30 (12+18)Semester-V BOV501 Economics for Executives 3 (3+0)

BOV502 Financial Management 3 (3+0)BOV503 International Trade & Retailing 6 (1+5)BOV504 Business Law for Retail Industry 6 (3+3)BOV505 Consumer Behaviour 6 (1+5)BOV506 Personal Selling in Retailing 6 (1+5)

Total 30 (12+18)Semester-VI BOV601 Management Information System 3 (3+0)

BOV602 Entrepreneurship Development Programme 3 (3+0)BOV603 Project Management 6 (1+5)BOV604 Marketing Research in Retail Management 6 (3+3)BOV605 Business Environment 2 (2+0)BOV606 On Job Training 10 (0+10)

Total 30 (12+18)

Total Credits- 180 (72+108)

DETAILED SYLLABUS FOR B.VOC (RETAIL MANAGEMENT & IT)

SEMESTER ICOMMUNICATION SKILLS

Paper BOV 101: 6(2+4)

Objective: The objective of this course is to develop communication skills, discover what business communication is all about and learn how to adapt the communication experiences in life and to the business world.

Unit-ICommunication– Concept; Communication Process; Principles of Communication; Types of Communication - Interpersonal Communication - Gateway to effective interpersonal Communication

Unit-II Barriers to Communication- Physical Barriers, Linguistic Barriers, Psychological Barriers, Organizational Barriers; Importance of Communication

Unit-IIIOrganizational Communication; Communication Problems of the organization; Informal Communication system; Approaches to Organizational Communication; Non-verbal Communication - Written Communication - Business Letters – Memos - E-Mail – Agenda - Technological Aids.

Unit-IVReport Writing - Business and Academic Report writing, Methodology, Procedure, Bibliography, Communication Networks – Intranet, Internet, SMS, Teleconferencing, Videoconferencing; Business reports, Types, Characteristics, Importance, Elements of structure, Process of writing, Order of writing, the final draft, check lists for reports.

Unit-VBusiness Correspondence- Inviting quotations, Sending quotations, Placing orders, Inviting tenders, Sales letters, claim & adjustment letters and social correspondence.

Practical: Writing correspondence to vendors, dealers or customers for relation building, conducting video conferencing.

References:

1. Management - Heinz Weihrich, Mark.V.Cannie, Harold Koontz,Tata McGraw Hill Publication2. Management - Rocky W. Griffin, Biztantra Publication 3. Business Communication - Krizan, Merrier, Jones, Thomson Learning - 6thEdition 4. Developing Communication Skills- Krishmohan and Meera Banerjee , Macmilan India Ltd. 5. Communication Skills - Sanjay Kumar &PushpLata, Oxford University Press 6. Business Communication - HorySankar Mukherjee, Oxford University Press 7. Business Communication Today, Courtland L. Bovee, John. V. Thill 8. Business Correspondence and Report Writing, R.C.Sharma, Krishna Mohan.Mcgraw Hill 9. Communication for Business, Shirley Taylor, V.Chandra, Pearson10. Business Communication - HorySankar Mukherjee, Oxford University Press

Paper BOV 102: COMPUTER FUNDAMENTALS & INFORMATION TECHNOLOGY 6(2+4)

Objective: The course provides students a fundamental understanding of information systems concepts and their role in contemporary business.

Unit-I

Concept of Computers – Importance, Classification, Brief history of computer, Generation and its evolution, Limitations of computer; Basic Computing Architecture, CPU and its components

Unit-II

Operating system- Types, Hardware, Software, Systems Software, Application Software and Packages; Introduction to Embedded Software, Fundamentals of operating system

Unit-III

Using Mouse, Moving Icons on the screen, Use of Common Icons, Status Bar, Using Menu and Menu-selection, Running an Application, Viewing of File, Folders and Directories Overview of Computer Applications in Public Services and Business: Office Automation applications – Word Processor (MS -Word), Spreadsheet (MS -Excel), Graphics & Presentation (MS –Power Point).

Unit-IV

Introduction to Memory Organization: Characteristic terms for various memory devices, main/primary memory, external/auxiliary memory, high speed memory; Telecommunication and Networks: Fundamental of Data Communication, Network Concepts and Classification. Basics of Electronic mail, getting an Email account, Sending and receiving emails, Document collaboration, Instant Messaging, Netiquettes.

Unit-V

Basics of Computer Networks, Concept of Internet, Services on Internet, Preparing Computer for Internet Access, Web Browsing Software

Practical: Lab Sessions on specific topics of syllabus.

References:

1. Foundation of computing, Sinha, P.K., Priti Sinha, BPB Publications.2. Computer Fundamentals, Ram, B, New Age Publications.3. Introduction to Information Technology, Turban, Rainer and Potter, John Wiley and sons. 4. Introduction to Information Systems, James, A. O’Brien, McGraw Hill. 5. Introduction to computers, Norton, P, McGraw Hill.6. Introduction to Information Technology, Rajaraman, V, PHI.

Paper BOV 103: THEORIES & PRACTICES OF RETAIL MANAGEMENT 6(2+4)

Objective: To understand the basics of retailing, evolution of retailing, retailing strategy and global retail markets.

Unit- I

Retailing- Meaning, Nature, Classification, Scope and Importance, Factors influencing Retailing, Functions under Retailing, Retailing as a career

Unit-II

Developing and applying Retail Strategy, Strategic Retail Planning Process, Retail Organization, The changing structure of retail, Classification of Retail Units

Unit – III

Retail Formats: Corporate chains, Retailer Corporative and Voluntary system, Departmental Stores, Discount Stores, Super Markets, Ware house Clubs.

Unit - IV

Merchandising Mix, Retail Models and Theory of Retail Development, Business Models in Retail, Concept of Life cycle Retail. Emergence of Organized Retailing

Unit – V

Traditional and Modern Retail Formats in India, Retailing in Rural India, Environment and Legislation for Retailing, FDI in Retailing

Practical: Discussion of Case Study on Retail Industry

Compulsory Training: On-the-Job Training for a period of 45 hours where student will take assistance with Retail Store as Sales Assistance.

References:

1. Swapana Pradhan- Retailing Management2. David Gilbert- Retail Marketing3. George H, Lucas Jr., Robert P. Bush, Larry G Greshan- Retailing 4. A. J. Lamba- The Art of Retailing5. Barry Berman, Joel R Evans- Retail Management- A Strategic Approach

Paper BOV 104: MANAGEMENT PROCESS 3(3+0)

Objective: To understand the principles & functions of Management, Process of decision making and modern trends in management process.

Unit-I

Management: its Evolution, Nature and Scope; Process of Management; Principles of Management; Management as a science or as an art; Scientific Management; Managerial functions and its roles.

Unit – II

Business - its meaning and concept; Business and Profession; Requirements of a successful business; Forms of Business Organization-Sole traders, partnership, Joint Hindu family firm - Joint Stock Companies -Cooperative Organizations -Public Utilities and Public Enterprises.

Unit-III

Planning: meaning and purpose of planning - steps in planning, types of planning, Objectives and Policies

Unit – IV

Decision making: Process of decision making - types of Decisions; Delegation: Delegation and Centralization; Staffing: Sources of recruitment, Selection process -training.

Unit –V

Directing: Nature and purpose of Directing; Controlling: Need for co-ordination, meaning and importance of controls, control process, Budgetary and non-Budgetary controls

Practical: Modern trends in Management Process - Case studies.

References:

1. Business Organisation –Bhushan Y.K. 2. Principles of Management –L.M. Prasad 3. Business Management –Dinkar Pagare 4. Principles of Business Organisation and Management –P.N. REDDY

Paper BOV105: MARKETING MANAGEMENT 3(3+0)

Objective: The course aims at making participants understand concepts, philosophies, processes and techniques of managing the marketing operations of a firm with a view to better understand and appreciate the complexities associated with the marketing function.

Unit- I

Introduction to marketing: meaning, nature and scope of marketing, marketing philosophies, marketing management process, concept of marketing mix, market analysis: understanding marketing environment, consumer and organization buyer behaviour, market measurement and marketing research, market segmentation, targeting and positioning.

Unit – II

Product planning and pricing: product concept, types of products, major product decisions, brand management, product life cycle, new product development process, pricing decisions, determinants of price, pricing process, policies and strategies.

Unit- III

Promotion and distribution decisions: communication process, promotion tools: advertising, personal selling, publicity and sales promotion, distribution channel decisions-types and functions of intermediaries, selection and management of intermediaries.

Unit - IV

Marketing organization and control: organizing for marketing, marketing implementation & control, ethics in marketing

Unit-V

Emerging trends and issues in marketing: consumerism, rural marketing, societal marketing, direct and online marketing, green marketing, retail marketing, customer relation marketing.

Compulsory Training: On-the-Job Training for a period of 45 hours where student will work with Marketing Department of Retail Organization.

References:1. Czinkota, M.R. and Kotabe.M., Marketing Management, Vikas Publishing, New Delhi.

2. Douglas, J., Darymple, J. and Parsons, L.J., Marketing Management: Text and Cases, John Wiley and Sons.

3. Kotler, P., Marketing Management: Analysis, Planning, Implementation & Control, Prentice Hall of India, New Delhi.

4. Michael, J.E., Bruce, J.W. and William, J.S., Marketing Management, Tata McGraw Hill, New Delhi.

5. Ramaswamy, V.S. and Namakumari, S., Marketing Management: Planning, Control, MacMillan Press, New Delhi.

Internet & Digital Marketing

Paper BOV106: 6 (0+6)

UNIT-I -Introduction of Internet:

Needs of Internet, Advantage and Disadvantage of Internet, Internet related involvement in Human life, Fields of Internet used, World Wide Web.

UNIT-II Terms to Be Familiar With

Browser, download,upload,E-mail,Filter, Home Page ,HTML (HyperText Markup Language) , Search Engine, TCP/IP, URL, Web Browser,Exploring the Internet using Microsoft Internet Explorer, Internet Explorer 5.5 Standard Buttons Toolbar: Internet Explorer 5.5 Standard Buttons Toolbar, URL, Domains

UNIT-III -Communication:

Basic elements of a communication system, Data transmission modes, Bandwidth, Baud Narrow band, Voice band,Broad Band, Data transmission Media, Hub, various Topologies of connectivity computers,

UNIT-IV -Internet Applications,

Static & Dynamic Components, E-Mail Work, various types of Network explain,Various types of Network explain, Communication Protocol, ISO/OSI Model,

UNIT-V -Web Marketing

Introduction to Web Marketing: The Significance of Web Marketing, Internal Measures for SEO, Link Building,

Introduction to AdWorld: Online Advertising and Search Engines, Display Network, Advertising on Display Networks, Image Advertizing,Mobile Advertising, Video Advertising, YouTube Advertising.

Social Media Advertising: Creating Effective Content, Do and Dont's for Social Media, Analysing Target Audience.

E-mail. Marketing: Creating E-mail Campaigns, Effective strategies for E-mail Marketing.

SEMESTER II

FUNCTIONAL ENGLISHPaper BOV 201: 6 (3+3)

Objective: To develop the language and communication skills of the students.

Unit-I

Speech –basic grammar rules in English; Enhancing the reading ability of students (at a speed of minimum 150 words per minute with appropriate stress, voice modulation and correct pronunciation).

Unit – II

Practice of reading newspapers viz., The Hindu, Indian Express, Business Line, Economic Times., etc. and magazines like business world etc.;

Unit – III

Enhancing the spontaneous writing skill–writing articles on simple topics given – preparing speeches - preparing reports on various events / functions; Writing letters assuming various capacities and various situations.

Unit-IV

Enhancing the spontaneous speaking skills– self introduction at various forums and during interviews – Effective Public Speaking (EPS) – Role playing.

Unit – V

Mock interviews for recruitment –mock press meets; enhancing the presentation skills of the students –Individual seminar presentation and Group seminar presentation, Enhancing the interpersonal communication skill, Reading ability of students.

Practical: Group Discussion (organized into 4 or 5 groups and the groups may be given a management problem relating to real life experiences of retail industry in the country or the world)

Reference:

1. Functional English, Rachna Sagar 2. The Functional Analysis of English, Thomas Bloor

Paper BOV 202: ACCOUNTING PRACTICES & TALLY

Objective: On successful completion of this course, the students should have understanding of the basic accounting concepts.

Unit-I

Introduction to Tally

Unit – II

Creation of company Files, opening files, related to company, altering company information of group accounts, creation of ledger accounts, deletion of ledger accounts and closing of Tally.

Unit – III

Inventory control option like creating, manipulating and deleting stock categories, creation of multiple Stock category, creating, altering, deleting purchase orders, creating and deleting sales orders and printing invoices.

Unit-IV

Voucher entries, deletion of vouchers and manipulating of vouchers.

Unit – V

Printing of various business reports, like balance sheet, profit & loss accounts, Trial Balance, Day Book, Cash Book, Bank Boll Ledger Accounts etc

Practical: Using Effectively Tally.

FINANCIAL ACCOUNTINGPaper BOV 203: 3 (3+0)

Objective: On successful completion of this course, the students should have understanding of the basic accounting concepts, Double entry book keeping system and various books of accounts and regarding preparation of final accounts, etc.

Unit– I

Basic Accounting concepts - Kinds of Accounts – Financial Accounting vs. Cost Accounting - Financial Accounting vs. Management Accounting -Double Entry Book Keeping – Rules of Double Entry System

Unit – II

Preparation of Journal and Ledger Accounts problems - Subsidiary books - cash book – types of cash book - purchase book - sales book - sales return and purchase return books.

Unit – III

Trial balance - Errors – types of errors - Rectification of errors – problems – Bank reconciliation statement – problems.

Unit – IV

Manufacturing - Trading - Profit & Loss Account - Balance sheet. – Problems with simple adjustments. Financial Statement Analysis Techniques

Unit - V

Preparation of Cost Statements-Cost Data collection, Cost Sheet formats, Preparation of Cost Sheets (historical cost sheets and estimated cost sheets), Fundamentals of Management Accounting : Marginal Costing and Break-even analysis – basic knowledge, Application of Marginal Costing for decision-making, Computerized Accounting -Basics of Tally.

Practical: Financial Statement Analysis of a retail company.

References:

1. Grewal, T.S. : Double Entry Book Keeping 2. Jain and Narang : Advanced Accountancy 3. Shukla and Grewal : Advanced Accountancy4. Gupta and Radhaswamy : Advanced Accountancy5. Gupta R.L. : Advanced Accountancy 6. Saxena, V/ Vashist, C: Advanced Cost & Management Accounting 7. Jain, S/ Narang, K.: Advanced Cost Accounting

Paper BOV 204: STORES OPERATIONS 7(3+4)

Objective: To understand the concept of management of stores and its operation.

Unit-I

Store Planning: Design and Layout, Retail Merchandising, Pricing in Retailing, Importance of Supply Chain Management in Retailing; Setting up Retail organization, Size and space allocation, location strategy, Factors affecting the location of Retail, Retail location Research and Techniques

Unit – II

Objectives of Good store Design. Store Layout and Space planning, Types of Layouts, role of Visual Merchandiser, Visual Merchandising Techniques, Controlling Costs and Reducing Inventories Loss, Exteriors, Interiors.

Unit-III

Store Management, Responsibilities of Store Manager, Store Security, Store Record and Accounting System, Coding System, Material Handling in Stores, Mall Management

Unit – IV

Factor influencing Mall establishments. Recruitment & Selection of Store Employees, Motivating & Managing Store employee, Evaluation of Store Employee, Compensation & Reward for Store Employees, Cost Control, Inventory loss.

Unit – V

Logistic and Information system, Improved product availability, Improved assortments, Strategies, Quick Response System.

Compulsory Training: On-the-Job Training for a period of 45 hours where student will take assistance with Retail Store as Store Assistance.

Reference:

1. Swapana Pradhan-Retailing Management 2. Dravid Gilbert- Retail Marketing 3. George H, Lucas Jr., Robert P.Bush, Larry G Greshan- Retailing 4. A. J. Lamba- The Art of Retailing5. Barry Berman, Joel R Evans- Retail Management; A Strategic Approach

Paper BOV 205: ON JOB TRAINING 6 (0+6)

The training will be of 4-6 weeks and after the training a viva-voce will be conducted for aforesaid credits.

PAPER 206: VALUE AND SOCIAL RESPONSIBILITY 2 (0+2)

SEMESTER III

BOV301: SOFT SKILLS AND PERSONALITY DEVELOPMENT 6 (1+5)

Objective: To expose the students to the concept of ‘Human Development’ (Personal and interpersonal) with emphasis on the latent resources that every human being possesses. To fulfill the need and importance of creating an awareness of these resources and to maximize the same to enable the students meet the challenges of the modern world.

Unit-I

Attitude, Process of attitude formation, How to build a success attitude, Spot analysis, Self-management techniques, Self-image and self-esteem, Building self-confidence, Power of irresistible enthusiasm, etiquettes and manners in a group, public speaking, oral and written communication

Unit – II

Body language, Importance of listening and responding, Tips for technical writing. Development of Communication & Co-operation- Suitable behaviour towards customers, Influence in skill

Unit – III

Creativity in presentation & projection and Multi- cultural skills

Unit- IV

Introduction to Personality- Basic of Personality, Human growth and Behavior, Theories in Personality, Motivation; Techniques in Personality development – Self- confidence, Mnemonics, Goal setting, Time Management and effective planning, Techniques in Personality Development - Stress Management, Meditation and concentration techniques, Self- hypnotism, Self- acceptance and Self-growth.

Unit – V

Co-ordination while working in a team, Leadership styles, Leader & Team player, Management of conflict, Profiles of great and successful personalities, Role of career planning in personality development, How to face personal interviews and group discussions.

Practical: To evaluate presentation skills and team work of students.

References:

1. Personality Development by Rajiv K. Mishra, Rupa &Co2. An Approach to Communication Skills by Indrajit Bhattacharya, Delhi : Dhanpat Rai3. Business Communication Skills by Varinder Kumar, Bodh Raj, Manocha, Kalyani

Publishers, New Delhi 4. Introduction to Psychology by Atkinson and Hilgard’s, Edward E. Smith, Susan Nolen-

Hoeksema, Barbara Fredrickson, Geoffrey Loftus5. Communication Today & Tomorrow by Ravi Aggarwal, Sublime Publications, Jaipur

BOV 302- E BASED MARKETING & MERCHANDISING 6 (1+5)

Objective:-This course will provide students an analytical and technical framework to understand the emerging world of e-Business. They also need to acquire knowledge of the underlying technological infrastructure in order to have a clear idea of the business and organizational possibilities inherent in these developments.

Unit-IIntroductionE-Business - Origin and Need of E-Commerce, Factors affecting E -Commerce, Business dimension and technological dimension of E-Commerce

Unit-II

E-Commerce frame work Electronic Commerce Models, Value Chains in Electronic Commerce.

Unit-IIIInternet and E-BusinessIntroduction to Internet and its application, Intranet and Extranets, World Wide Web, Internet Architectures, Internet Applications, Business Applications on Internet, E - Shopping, ElectronicData Interchange, Components of Electronic Data Interchange, Creating Web Pages using HTML.

Unit-IV

Electronic Payment SystemConcept of Money, Electronic Payment System, Types of Electronic Payment Systems, SmartCards and Electronic Payment Systems, Infrastructure Issues in EPS, Electronic Fund Transfer

UNIT-V

Emerging trends and technologies in E-BusinessE-Business and MIS, E-Business and ERP, E-Business and CRM, E-Business and Supply chain management, Benefits of E-Commerce; Drawbacks and limitations of E –Commerce, Management challenges in on -line retailing.

Practical: Lab Sessions on specific topics of syllabus

References:-

1. E-Commerce Strategy, Technologies and Applications, Whitley, David, Tata McGraw Hill. 2. Electronic Commerce. , Schneider Gary P. and Perry, James T ,Thomson Learning. 3. E-Commerce: The Cutting Edge of Business, Bajaj, Kamlesh K & Nag, Debjani , McGraw Hill 4. E-Commerce: Business, Technology, Society, Laudon and Traver, Pearson Education 5. Designing Systems for Internet Commerce, Treese G. Winfield & Stewart C. Lawrance, Addison Wesley. 6. E-Commerce Strategies, Trepper Charles , Prentice Hall of India. 7. Electronic Commerce Opportunity & Challenges, Rehman S.M. & Raisinghania, Idea Group Publishing, USA.8. E-commerce Real Issues & Cases, Knapp C. Michel, Thomson Learning

ADVANCE ACCOUNTING PRECTICES & TALLYPaper BOV 303 6(1+5)

UNIT-I Basics of AccountingIntroduction , Accounting Principles, Concepts and Convention ,Double Entry System of Book Keeping ,Types of Accounts ,Golden Rules of Accounting, Mode of Accounting ,Financial Statements, Recording Transactions of Sample Data

UNIT-II Fundamentals of Tall.ERP Introduction ,Getting Functional with Tally.ERP 9 ,Creation / Setting up of Company in Tally.ERP 9 ,Company Features , Configurations Creating Accounting Masters in Tally.ERP 9, Chart of Accounts ,Groups ,Ledgers , Walkthrough for creating Chart of Accounts ,Practice Exercises

UNIT-III Creating Inventory Masters in Tally.ERP 9Stock Group ,Stock Categories ,Units of Measure , Godowns , Stock Items ,Voucher Types, Walk through for creating Inventory Masters , Practice Exercises

UNIT-IV Service Tax: Basic of Service Tax , Configuring Tally.ERP 9 for Service Tax ,Creating Masters ,Recording Transactions , Accounting for Advance Receipts ,Accounting for Opening Service Tax Credit, Adjustment of Input Service Tax Credit ,Payment of Service Tax ,Service Tax Reports

UNIT-V Payroll Accounting and ComplianceConfiguring Payroll in Tally.ERP 9 ,Creating Payroll Masters ,Processing Payroll in Tally.ERP 9,Accounting for Employer PF Contributions ,Accounting for Employer ESI Contributions Accounting for Income Tax , Payment of Professional Tax ,Generating Payroll Reports

Paper BOV 304-RETAIL STRATEGY & ENVIRONMENT 6 (3+3)

Objective: On successful completion of the course the students should have understood the features of retailing, learnt the theories of retail development, learnt retail development in India and global retail markets

Unit- I

The business system - objectives of the business - setting up and balancing the objectives mission - vision - goals strategic analysis of functional areas production - marketing - human resources - finance - analyzing corporate capabilities - SWOT

Unit-II

Corporate strategy - nature and scope - process of strategic planning - formulation of strategy - project life cycle - portfolio analysis: BCG matrix - G.E matrix - step high strategy - directional policy matrix strategic management - strategic decision making - business level sub strategies.

Unit-III

Strategic Planning in Retailing: Situation Analysis – Objectives – Need for identifying consumer needs – Overall strategy, feedback and control – consumer decision-making process.

Unit-IVRetail in India: Evolution and Size of retail in India – Drivers of retail change in India – Foreign Direct Investment in retail – Challenges to retail developments in India.

Unit-V

Global retail markets: Strategic planning process for global retailing – Challenges facing global retailers – Challenges and Threats in global retailing – Factors affecting the success of a global retailing strategy

Compulsory Training: On-the-Job Training for a period of 45 hours where student will take assistance with Retail Store Supervisor or Store Supervisor.

References:

1. Swapna Pradhan –Retailing Management – Text and Cases, Tata McGraw 2. Hill Barry Berman and Joel R Evans – Retailing

Management – A Strategic Approach, Prentice Hall of India.

3. James R. Ogden, Denise Ogden – Integrated, Retail Management – Biztantra4. Gibson G Vedamani – Retail Management – Functional Principles and Prectice, Jaico

Publishing House.

Paper BOV 305-SUPPLY CHAIN MANAGEMENT & LOGISTICS 3 (3+0)

Objective:- On successful completion of the course the students should have understanding of the challenges and innovations in supply chain management and concept of inventory management.

Unit-I

Definition, Scope, Need, Challenges in Supply chain management, Uncertainty and supply chain management, Supply chain Drivers and Obstacles, Supply chain Network, Different types of Supply Chain Networks.

Unit-II

Forecasting- Importance, Different Kind of Forecasting Techniques in Estimating Demand, Methods Used to Determine Accuracy of forecast, Sourcing and vender selection, Routing and Route sequencing.

Unit-III

Inventory Management, EOQ, Minimum level and safety stock, Reordering level, Maximum level, Rational of Discounts of Bulk Purchase,

Unit-IV

Uncertainty and Inventory Management, Lead Time Uncertainty and Product availability, Innovations in Supply chain management, Cross Docking and Collaborative Planning, Bull Whip Effect- It’s causes and Methods of Overcome.

Unit-V

Logistic Management, Distribution Centre, Collaboration with vendors & Retailers, Bar coding & Scanning, Product Packaging, EDI & RFID, Online tracking of Logistic, Process of Logistic, Customer Responsiveness.

Practical: Vendor and Dealer analysis for building strong strategic relations.

References:1. Supply Chain Management - Strategy, Planning and Operation, Chopra, Sunil and Peter Meindl, Prentice Hall of India2. Supply Chain Management - Concepts, Practices and Implementation, Sunil Sharma, Oxford

University Press3. Essentials of Supply Chain Management, Mohanty R. P and S. G. Desmukh, Phoenix publishing4. Business Logistics / Supply Chain Management , Ballou, Donald H. and S. Srivastava, Pearson

Education 5. Designing and Managing the supply Chain concepts, Strategies and Cases, Simchi - Levi, D.P Kaminsky, Edith Simchi -Levi Tata McGraw - Hill 6. Modern Production / Operations Management, Buffa, E. S. and Sarin, R. K., John Wiley 7. Operations Management for Competitive Advantage , Chase, Jacobs, Aquilano & Agarwal, Tata

MacGraw Hill 8.Supply Chain Management - Test and Cases, Janat Shah, Pearson

Paper BOV 306 HUMAN RESOURCE MANAGEMENT 3 (3+0)

Objective: To provide basis to the students for understanding the nature, concepts, principles & practices in Human Resource Management.

Unit – I

Human Resource Management: Introduction, development of HRM concept, HRD & HRM, Role of HR Manager, structure of HRM dept. Duties & Responsibilities of HR Manager. Human Resource Planning (HRP): Definition, Objectives, Need, Importance and the Process Job Description, Job Evaluation, Job Enlargement, Job Enrichment, Job rotation.

Unit-II

Manpower Planning: Objectives, Need, Importance, Short & Long term Manpower Planning, Career & succession planning. Recruitment & Selection: Sources of recruitment, procedure, basis of selection, interviews, tests, induction.

Unit- III

Compensation: Elements of Compensation, Base Compensation, factors Affecting Compensation, Fringe Benefits, Time Wage and Piece Wage Systems.

Unit-IV

Training & Development: Training Need, system approach to training, Education, Training & Development, Methods of training and development. Performance Appraisal: Need, objectives, Ethics & Concept of Performance management, methods of Performance Appraisal, Errors of Appraisal, Promotion, Transfer.

Unit-V

Tools to improve managerial effectiveness: Kaizen, Quality circles, Time management, SWOT Analysis, Worker’s Participation in Management: Concept and Evolution.

Practical: Case Studies on Behavioural Approaches related to Retail Industry

Reference:

1. Human Resource Management and Personnel Management- K. Aswathappa2. Personnel Management – C. B. Mamoria 3. Human Resource Management – Gary Dessler 4. Personnel - The Management of Human Resources- Stephen S. Robbins.5. Stephen P. Robins, Organisational Behavior, PHI Learning / Pearson Education6. Fred Luthans, Organisational Behavior, McGraw Hill.

SEMESTER IV

Paper BOV 401: FRANCHISE MANAGEMENT & AGENCY DEVELOPMENT 3 (3+0)

Objective: To provide knowledge in supply chain & gain hand on hand experience to understand the role of supply chain in retail market.

Unit-I

Basic concept of Franchising, Origin or Evolution of Franchasing, Advantages and Disadvantages of Franchising

Unit-II

Types of Franchises, Franchise Operations, Franchise development process

Unit-III

Franchise Training Manuals, Relation Management with Franchise, Innovation in improving Franchise Performance

Unit-IV

Agency- Definition, Evolution and Importance, Types of Agency Model, Process of new Agency development

Unit-V

Agency Management Process, Legal Regulation in Agency development

Reference:1. Franchising Exposed: A Definitive Guide - for Anyone Looking to Buy a Franchise or Develop a Franchised Concept by Gibson, Chris

2. Franchise Bible: How to Buy a Franchise or Franchise Your Own Business by Keup, Erwin

RETAIL MARKETING & SALES MANAGEMENT

Paper BOV- 402 6 (6+0)

Objective: To understand the concept of Retail Marketing through introduction to the world of retailing, Types and Strategies of retailing and sales management.

Unit-I

Retail: definition, functions, consumerism, Global retail market – challenges – emergence of new markets; empowered consumer – rise of e-age; Retail as a career – buying and merchandising – marketing – store operations – visual merchandising; Evolution of retail formats; Theories of retail development.

Unit-II

Retail consumer: factors influencing retail shopper – customer decision making process – market research for setting up a retail store; Concept of franchising – evolution – types – advantages and disadvantages of franchising; Organisation structure in retail; Importance of store design – interior and exterior – types of lay out – visual merchandising.

Unit-III

Sales Management – nature and importance – Objective - process, Strategies and tactics – Emerging Trends – Buying Decision Process – Situations – Role of Marketing and Selling – Sales forecasting techniques – Sales Budgets.

Unit-IV

Sales quota: Sales Territory – Designing – assigning and managing Sales people; Sales force expenses – Marketing Audit – Sales force Audit- Distribution management – need for distribution channel – channel levels.

Unit-V

Retailing: retailer as salesman – Types of retailers – role of retailer – retailing strategies – store design – franchising – e-retailing – wholesaler – functions – classification – limitations of wholesalers. Channel design factor – ideal structure –Selecting channel partners; Channel design implementations – Channel conflict; Principles of Channel management.

Reference:

1. Krishna K Havaldar and Savant M Cavale, “Sales and Distribution Management, TMH

2. Swapna Pradhan, “Retailing Management”, TMG Second Edition

BOV 403: IT APPLICATIONS IN RETAIL MANAGEMENT 6 (1+5)

Objective: To have understanding of role of IT in retail management and use of computer in improving retail business.

Unit-I

Role of IT in Business, Influencing Parameters for use of IT in Retailing, IT Options Available to Retail, IT Application for Retail, Advantage of IT Application to Retail.

Unit-II

Collection of Data/Efficiency in Operations help in Communication, Computer Awareness and Different Financial Packages, Issues Concerning the Use of Internet and Related Technology to Improve Retail Business.

Unit-III

Emphasize Analysis of Consumer and Product/Service Types on Online Retailing, Effective Management of Online catalogues.

Unit-IV

Direct Retailing Methods that Involves Technology such as Interactive TV and Mobile Commerce.

Unit-V

Electronic Data Interchange, Database Management, Data warehousing, Critical Analysis of E-Retailing Strategies, How Firms are using the Internet to expand their Markets, Customer Relationship Management and increase their sales.

Practical: Cost Benefit analysis of using IT in a Retail Organisation.

References:

1. Swapana Pradhan- Retailing Management

2. Dravid Gilbert- Retail Marketing 3. George H, Lucas Jr., Robert P. Bush, Larry G Greshan- Retailing 4. A. J. Lamba- The Art of Retailing

5. Barry Berman, Joel R Evans- Retail Management; A Strategic Approach

BOV 404: INVENTORY MANAGEMENT IN RETAIL 3 (2+1)

Objective: Understand the concept of inventory management-Purchase, plan, manage and control inventories and their links to further areas of the logistics system.

Unit-I

Identification of Materials- Coding of Materials, Coding Systems, Code Symbols, of Codes, Self-Validating Codes, Organising a Materials Vocabulary, specification, Bar Coding, Variety Reductions, Some Widely Used Coding Systems

Unit-II

Materials Handling-Manual Handling, Mechanical Handling, Assessment of Handling Problems for Mechanisation, Relationship of Materials Handling to Transport; Receipt & Inspection- Expediting, Receipts from Suppliers, Transfers from Other Storehouses, Returns from Production or Other Departments, Scrap Arising, Inspection, Vendor Quality Rating.

Unit-III

Issue & Dispatch-Authorisation of Issues, Identification of Requirements, Timing of Issues, Methods of Issuing Stores for Internal Use, Dispatch of Goods outside the Organization, Records & Systems- Purpose of Stock Records, Manual Systems, Computerised Systems, Electronic Data Interchange, Current Developments.

Unit-IV

Materials & Accounting- The Value of Stores in Stock, Basis of Material Costing, Methods of Pricing Material, Arrangement of Stores Accounts Provisions

UNIT-V

Stock Control Techniques- Provisioning, Approaches to Control, ABC Analysis Classification of Stock According to Purpose, Forecasting Demand, Use of Probability in Inventory Control, Setting of Recorder Levels, Provision of Safety Stock, Simulation, Physical Security, Responsibility for Stock, Purpose of Stocktaking, Periodic Stocktaking, Continuous Stocktaking, Stocktaking Procedure, Treatment of Discrepancies, Obsolescence & Redundancy, Stock Checking.

Compulsory Training: On-the-Job Training for a period of 45 hours where student will work in Malls in Inventory Management.

References:

1. Inbound Logistics Management: Storage & Supply of Materials for the Modern Supply Chain - B Crocker, D Jessop & A Morrison (Pearson)

2. Inventory Management Explained:A focus on Forecasting, Lot Sizing, Safety Stock, and Ordering Systems- David J. Piasecki, Ops Publishing.

3. Production and Inventory Control Handbook- James H. Greene. 4. Principles of Inventory and Materials Management Richard J. Tersiner

BOV 405: Project Viva (Summer Training) 10 (0+10)

After the completion of summer training, the students will submit a summer training report. Viva-Voce will be of 10 credits.

BOV406: Value and Social Responsibility 2 (0+2)

SEMESTER V

BOV 501: ECONOMICS FOR EXECUTIVES 3 (3+0)

Objective: To enable the students to learn principles and concepts of Business Economics, the objectives of business firms, actors of production and BEP Analysis, types of competitions and price administration.

Unit – I

Objectives of business firms - Profit Maximisation - Social responsibilities - Demand analysis - Law of Demand - Elasticity of demand

Unit – II

Production function - Factors of production - Laws of diminishing returns and Law of variable proportions - Economics of Scale – Cost and Revenue Curves - Break - even- point analysis.

Unit – III

Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly - Price discrimination - Pricing under Monopolistic competition – Oligopoly

Unit – IV

Pricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's Liquidity preference theory – Theories of Profit - Dynamic theory of Profit - Risk Theory - Uncertainty theory.

Unit-V

Demand Forecasting, Production Function, Iso-Quant Curve, Types of Costs, Capital Budgeting, Methods for Evaluating Investment Returns, Capital Budgeting Decision

Practical: Conducting market structure analysis for Retail Industry.

Reference:

1. Sankaran - Business Economics2. Markar Et al - Business Economics3. Sundaram K.P & Sundaram E - Business Economics

BOV 502: FINANCIAL MANAGEMENT 3 (3+0)

Objective: The objective of this course is to understand the concepts and decisions in financial management.

Unit-I

Finance function - Scope and Significance, Role of a finance executive, Financial goals- Profit v/s Wealth, How finance functions are organized, Relationship of finance with other business functions; Time Value of Money - Discounting and Compounding

Unit- II

Cost of Capital - Concept, Components, Weighted average cost of capital, Cost of Equity share capital, Retained earnings; Capital Budgeting Techniques - Payback period, NPV, IRR, Accounting Rate of return

Unit – III

Working Capital Management - Nature of working capital, Need for working capital, Estimation of working capital requirement, Financing working capital requirement, Commercial Papers, Management of Cash and Receivables, Factoring.

Unit-IV

Receivables Management - Meaning, Factors influencing size of receivables, Forecasting, Objectives and Dimensions of receivables management, Forming credit policy, Length of credit and executing credit policy, Financing investment in receivables, Formulating and executing collection policy.

Unit – V

Cash Management- Nature of cash, motives of holding cash, Cash planning, Managing cash flows, Investment of surplus fund; Inventory Management - EOQ, Determination of Level of Safety Stocks; Dividend Policy & Practice - Dividend theories-Walter’s model, Gorden model, M.M. Approach, Factors influencing dividend decision, Forms of Dividend, Bonus issue and right issue.

Practical: Calculation of Ratios and preparation of financial statements from ratios, Problems on Capital Structure, Calculation of Cost of Capital, Estimation of Working Capital Requirement and Methods for evaluation of Capital Expenditure decisions.

References:

1. Financial Management - I.M.Pandey 2. Financial Management - Khan & Jain 3. Financial Management - S.M.Inamdar 4. Financial Management - N.M.Vechlekar5. Financial Management & Policy - R.M.Shrivastava 6. Financial Management - Prasanna Chandra

BOV 503: INTERNATIONAL TRADE & RETAILING 6 (1+5)

Objective: To have better understanding of the concepts relating to retailing with international perspective.

Unit- I

International Marketing- Concept, Importance, International Marketing Research and Information System, Market Analysis and Foreign Market Entry Strategies

Unit – II

Future of International Marketing, India’s Presence in International Marketing, Internationalization of Retailing and Evolution of International Retailing.

Unit- III

Motives of International Retailing, International Retail Environment – Socio-Cultural, Economic, Political, Legal, Technological

Unit- IV

Selection of Retail Market, Study and Analysis of Retailing in Global Setting, Methods of International Retailing, Forms of Entry-Joint Ventures, Franchising, Acquisition

Unit – V

Competing in Foreign Market, Multi-country competition and Global Competition, Competitive Advantages in Foreign Market, Cross Market subsidization, Retail Structure, Global Structure

Practical: Evaluation of Indian versus International Market.

References:

1. Retailing Management - Swapana Pradhan

2. Retail Marketing - Dravid Gilbert

3. Retailing - George H, Lucas Jr., Robert P. Bush, Larry G Greshan

4. The Art of Retailing - A. J. Lamba

5. Retail Management; A Strategic Approach - Barry Berman, Joel R Evans

BOV 504: BUSINESS LAW FOR RETAIL INDUSTRY 6 (3+3)

Objective: To enable the students to acquire knowledge of legal aspects of business.

Unit – I

LAW OF SALE OF GOODS

Formation of contract of sale - Sale and agreement to sell – Hire purchase agreement - Sale and bailment - Capacity to buy and sell - Subject matter of contract of sale – Effect of destruction of goods - Documents of title to goods - conditions and warranties – Rules of Caveat - Emptor - Exceptions - Transfer of property - Goods sent on approval - FOB, CIF, FOR and Ex-ship contracts of sale - Sale by non - owners - right of lien - termination of lien - right of resale - right of stoppage in transit - Unpaid Vendor's rights.

Unit - IICentral Sales Tax

Its features, terms, definitions, Principles of Central Sales Tax, Registration of dealers, procedure of assessment, Goods of Special Importance, sales tax authorities- its powers and functions, Appeals, Offences & Penalties, Value Added Tax

Unit – III

Central Excise Act, 1944

Meaning, Levy & Collection, Classification of Goods, Definitions, Valuations, Registration, Assessment, Appeals & Penalties

Unit – IV

Negotiable Instruments Act 1881

Negotiable Instruments-Characteristics-cheque- Essentials requirements-Endorsements-kinds-crossing-types-Demand draft-Bills of Exchange

UNIT – V

Consumer Protection Act 1986Practical: Filing of forms for registration, returns and assessment.

References:

1. Elements of Mercantile Law - N.D. Kapoor 2. A Manual of Mercantile Law - Shukla M.C. 3. Hand Book of Mercantile Law - Venkatesan4. Mercantile Law - Pandia R. H. 5. Banking Law & Practice - K.P.Kandasami 6. Indirect Tax Laws- V.K. Sareen & Ajay Sharma

BOV 505: CONSUMER BEHAVIOR 6 (1+5)

Objective: To understood the consumer learning, attitude, decision- making, motivation and perception.

Unit-I

Consumer Behaviour – definition, scope of Consumer Behaviour; Discipline of consumer behavior; Customer Value Satisfaction–Retention–Marketing ethics

Unit – II

Consumer research – Paradigms – The process of consumer research – consumer motivation – dynamics– types – measurement of motives – consumer perception

Unit-III

Consumer Learning – Behavioural learning theories – Measures of consumer learning – Consumer attitude – formation – Strategies for attitude change

Unit – IV

Social Class and Consumer Behaviour – Life style Profiles of consumer classes – Cross Cultural Customers Behaviour Strategies

Unit – V

Consumer Decision Making – Opinion Leadership – Dynamics – Types of consumer decision making – A Model of Consumer Decision Making.

Practical: Making consumer profile for any Retail Organization.

References:

1. Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice – Hall of India, Sixth Edition.

2. Paul Green Berg – Customer Relationship Management – Tata McGraw Hill 3. Barry Berman and Joel R Evans – Retail Management – A Strategic Approach- PrenticeHall

of India, Tenth Edition4. Gibson G Vedamani – Retail Management – Functional Principles and Practice, Jaico

Publishing House, Second Edition

PERSONAL SELLING IN RETAILINGBOV 506 6(1+5)UNIT I: Selling concept, Selling Process,

CATEGORIES OF SELLING: Retail Selling, Direct Consumer Selling, Telemarketing, Industrial Selling, Non-personal Selling, Sales by Relationship Marketing.

UNIT II: Retail Selling: Role of personal selling in Retail Promotion mix, role of retail sales person, Retail selling process-preparing for the customer, prospecting for the customer, role of Demonstration and presentation in merchandise.

UNIT III: Making the Sale, Relationship Selling, Building Customer Relationships, Skills required for the Retail Sales Person – Evaluation of the Retail Sales Person.

UNIT IV: SALESFORCE MANAGEMENT: Salesforce Objectives, Salesforce Strategy, Salesforce Structure, Salesforce Size, Salesforce Compensation,

Managing the Salesforce: Recruiting and Selecting Sales Representatives, Training the Sales Representatives, Directing, Supervising, and Motivating Sales Representatives, Sales Meetings and Contests, Sales Quotas, Sales Budgets, Sales Territories, Performance Evaluation

UNIT V: CURRENT ISSUES ON SELLING AND SALESMANSHIP: Implications of high technology in selling and salesmanship, Networking, corporate sales executive on current issues about selling, Analysis and discussion on the implications of high technology on selling and salesmanship.

References:1. Michael Levy and Barton A. Retail Management2. Weitz, Tata McGraw Hill, Fifth

SEMESTER VI

MANAGEMENT INFORMATION SYSTEMBOV 601: 3 (3+0)

Objective: To enable the students to acquire knowledge of MIS. To understand Computer based information system and MIS support for the functions of management.

Unit-I

Introduction to Information Systems - definition - features - steps in implementation of MIS - need for information, information system for decision making- MIS as competitive advantages – MIS structures.

Unit- II

MIS - Strategic information system - MIS support for planning - organising – controlling - MIS for specific functions - personnel, finance, marketing, inventory, production. Data Base Management System Models - hierarchical -network - relational - modular.

Unit- III

System Life Cycle Information Flow, Entity Relationship Modeling, Data Modeling, Detailed Process Analysis, Data Flow Diagrams Unit - IV

Decision Making with MIS System Concepts for MIS, Data Information and Communication, Problem Solving and Decision Making

Unit - VThe Future Trends in MISThe Emerging IT Trends, Electronic Data Interchange, Objected Oriented ApproachNetworking (Information System Highway), Extended Enterprise Systems, Managing International Information Systems

Practical: Lab Sessions on specific topics of the syllabus.

References:1. Management Information System - Murdick and Ross 2. Management Information System- A Contemporary Perspective - Kenneth Laudon & Jane

Laudon 3. Management Information System - Gordon B Davis 4. Management Information System - James O brien 5. Computer applications in business - Subramanian K

BOV 602: ENTREPRENEURSHIP DEVELOPMENT PROGRAMME 3 (3+0)

Objectives: To enable the students to acquire insights into the concept of Entrepreneurship and setting up a business plan.

Unit- I

Understanding Entrepreneurship: Meaning of Entrepreneurship - characteristics, skills, functions and types of entrepreneurship - Entrepreneur - Role of entrepreneurship in economic development.

Unit – II

Entrepreneurial success and failures, Concept of Entrepreneur, Entrepreneurial Motivation, Entrepreneurial Process, Factors affecting entrepreneur growth, economic and non-economic, Entrepreneurship development programmes – need, objectives, phases and evaluation, Institutional support to entrepreneurs.

Unit‐ III

Setting up of a Business Enterprise: Identifying the Business opportunity ‐ Business opportunities in various sectors, formalities for setting up of a small business enterprise.

Unit – IV

Preparation of a Business Plan – Elements of a Business Plan, Kinds of Business plans, Finance Management in current operations and expansion of capital.

Unit – V

Role of Small Business in the national economy, National Policies for small business development, Governmental and Non-Governmental assistance, Contribution of Commercial Banks in promoting and servicing small business, Small business and modern technology.

Practical: Analysis of skill sets for an entrepreneur in retail industry.

References:

1. Entrepreneurship Development Small Business Entrepreses- Charantimath, Pearson 2. Entrepreneurial Development- C.B.Gupta & N.P. Srinivasan 3. Entrepreneurship in the new Millennium- Kuratko & Hodgetts, Cengage 4. Entrepreneurship & New Venture Creation- Sahay & Sharma, EB 5. Entrepreneurial Development- Dr.S.S. Kharka, S. Chand 6. Entrepreneurship- Roy, Oxford

BOV 603: PROJECT MANAGEMENT 6 (1+5)

Objective: To identify how business regularly uses Project Management to accomplish unique out comes with limited resources under critical constraints.

Unit- I

Project Definition – Project Life Cycle – Project objectives – purpose of Project Management – Project Management Maturity – Project Selection and Choice – Types of Project – Selection Models – Analysis under Uncertainty and Rise – Project Portfolio Process.

Unit - II

Functional Manager vs. Project Manager – Project Responsibilities – Demands on the Project Manager – Project Manger Selection – Culture and the Project impact of Institutional Environments – Need for Multi-cultural Communications

Unit- III

Project Organization – Pure Project Organization – Matrix – Mixed Organizational Systems – choosing a Firm – Risk Management – Project Management Office – The Project Team – Human Factors and the Project Team – Sources of Conflict.

Unit – IV

Project Planning and Coordination – Systems Integration – Action Plan – Work Breakdown Structure – Partnering - Chartering – Categories of Conflict – Principles of Negotiation – Top Down and Bottom Up Budgeting – Activity vs. Program Budgeting.

Unit – V

Network Techniques PERT and CPM – Project Management Information Systems (PMIS), Project Control – Purposes, Types – Three Types of Control Processes – Post Control – critical Ratio and Control Charts – Balance in Control System

Practical: Feasibility Analysis of starting a new venture.

References:

1. Project Management, A Managerial Approach - Jack.R Mexdith and Samuel J.Mantel Jr 2. Project Management : S.Choudhury

3. Project Management : Denis Lock

BOV 604: MARKETING RESEARCH IN RETAIL MANAGEMENT 6 (3+3)

Objectives: To provide students with hands on knowledge of conducting a research study and writing a research report. The contents include details regarding research problem formulation, choice of research design, methods of data collection and it’s analysis through fundamental statistical techniques.

Unit- I

Introduction: Conceptual framework, Significance of Marketing Research (MR), the MR Industry, MR and Marketing Information System, An overview of the Marketing Research Process

Unit – II

Research Designs: Exploratory Research, Descriptive Research, Experimental Research, Uncontrollable Variables: History, Maturation, Testing Effect, Measurement of Variation and Interactive Effect. Types of Data- Primary Data and Secondary Data Sources for MR in India

Unit – III

Sampling: Census and Sampling, The population, Sample frame, Sampling Units and elements, Sampling Techniques, Sample Size Determination. Data Collection: Survey Vs Observation method, Various Interviewing Methods, Process of Designing a Questionnaire, Types of Questionnaire.

Unit- IV

Attitude Measurement: Types of scales, Nominal, Ordinal, Interval, Ratio Scales, Thurstone, Likert, Depth Interview and Focus Group Interview, Disguised and Unstructured Methods, Projective Techniques. Processing Raw Data: Editing, Coding and Tabulation.

Unit – V

Data Analysis: Statistical Estimation, use of percentages and Measures of Central tendency, overview of “z”& “t” tests, Chi-square Analysis, Analysis of Variance in marketing. Report Writing: The contents and characteristics of a good report.

Practical: Conducting a primary market survey.

Compulsory Training: On-the-Job Training for a period of 45 hours where student will assist Retail organization in finding out assessment of customers.

References:

1. Marketing Research: Text & Cases- Boyd, Westfall & Stasch, R D Irwin 2. Research For Marketing Decisions- Green & Tull, Prentice Hall 3. Marketing Research; Measurement & Method- Tull & Hawkins, Prentice Hall 4. Marketing Research -G C Beri, Tata Mcgraw Hill 5. Marketing Research- Debashish Pati, Universal Press

BUSINESS ENVIRONMENTBOV605: 2(2+0)

UNIT-I: INTRODUCTION-The concept, Nature, Significance of business environment, Basic indicators of economic development and performance of Indian economy, Indian economic planning- major objectives and assessment of five year plans.

UNIT-II: Social Environment-

Social responsibility of business, Business Ethics and Corporate Governance, Problem of regional imbalances and economic development.

UNIT-III: Industrial Environment-

Industrial policy and performance, Public sector in India, Process of privatization through disinvestments.

UNIT-IV: Economic Environment-

The Indian financial sector, Indian fiscal policy and its implications, Capial market in india.

UNIT-V: Technological Environment-

Technology policy and environment, Selection and transfer issue, Energy resource management.

References:

1. Gupta, Swami- Economic & Business Environment- Ramesh Book

2. V.C.Sinha – Business Environment- SBPD Pub. House

ON JOB TRAININGBOV606: 10 (0+10)

The training will be of 4-6 weeks and after the training a viva-voce will be conducted for aforesaid credits.