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Introduction of In LIFE TVIn LIFE TVIn LIFE TV – the lifestyle television of Bulgaria!In LIFE TVIn LIFE TV is a new media product on the air already imposed for its name and rich history on the web. The television is a thematically specialized, covering all aspects of lifestyle and contemporary culture in Bulgaria, presenting the viewer a clear public image with a message of positivity.With the various speeches funds, In LIFE TVIn LIFE TV strives to paint a colorful, passionate and benevolent gaze on the show "Life" to emphasize the uniqueness, striving to build and cult the beautiful, good and creative, to tell interesting.

MISSIONMISSIONIn LIFEIn LIFE reflects the beautiful, artistic, exciting, smiling, inspired, fun side of life!In LIFEIn LIFE is a feeling and a smile for life!In LIFEIn LIFE demonstrated a new approach in coverage of what is happening around us as perception mix of videos, movies, shows and original reporting. This synergy of information message allows viewers to receive our complete and comprehensive look, unique and original video presentations, with different from the conventional and unconventional approach in coverage.

HISTORYHISTORYIn LIFEIn LIFE started its existence as a website by the end of July 2014 and as an online TV from mid-February 2015. In March 2015 received a license from CEM for cable and satellite TV, and officially starts broadcasting on May 1 (Easter).

PORTFOLIOPORTFOLIOIn LIFEIn LIFE debuted as an online TV from mid-February 2015. For a short period of time (only a year) we managed to create a unique media product with a rich portfolio of events, not only in our national borders and native cultural circles, but outside them. Here are just some of our achievements as an online TV:Livestreaming: Businesswoman of the Year (2014), Miss Bulgaria (2014), 25 years Vasko Krapkata and Poduene Blues Band Concert, Hristo Yotzov and Band Brazobrazie Concert, Mailbox tales, Kuker's Festival in Zemen, Stoyan Kambarev awards for art, Festival for folk costume Zheravna (2015), first edition of Bulgarian Fashion week - Sofia Fashion week and many others;Covered: Number one world event for 2015 – LIFE BALL Vienna, as well and the presentation for Audi by Jean Paul Gaultier, press conference of Charlize

In Life, In News, In Art, In Style, In Feelings, In Love...mobile: +359 899 00 00 80; e-mail: [email protected]

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Theron, Sean Penn, Mary J. and Vera Brezhnev; fashion week in Paris with unique films from the catwalk of Elie Saab and Zuhair Murad; Romantica Fashion show by Sofia Borisova; New year for Bulgarian culture by Musicauthor, Premium rally Sofia Sveti Vlas, The Bulgarian Business Leaders Foundation “Ivan Rilski” annual ball, Miss Grandma and Grandma Universe, Miss Sofia, Mister Sofia, Bulgarian Best brand, Golden needle awards for fashion, Agency VIP Communication awards, Journalism awards Sveti Vlas, wine festivals and presentations, PEPSI events, Miss & Mr England 2015 direct from London, festivals in 2015 – Zheravna, Surva in Pernik, Rozhen, Izvor, performances of the Ensemble “Bulgare” (we were the only Bulgarian media that covered the exclusive tour in Netherlands), multiple presentations, parties and promotions in clubs like: Planet, Magneto, Mixtape, Sofia Life Club, Bedroom, PM; the grand opening of Philip Plain’s boutique in Sofia; the visit of names as: Claudia Cardinale, Gregory Porter, Douglas Kennedy, Greg Banis of Hot Chocolate, Lucas Masciano and many others.Art stage was conquered by: A to Jazz festival, performers like: Anna Netrebko, Gregory Porter, Mary J. Blage, Conchita Wurst, Hristo Yotzov, Dirty Purchase, Beloslava, Yildiz Ibrahimova, Theodosii Spassov, Vasko Eshkenazi, Sentimental Swingers, Vasil Petrov, Stefan Valdobrev, Veselin Marinov; artists – Stavri Kalinov, Ivan Yahnadzhiev, Desi Tenekedjieva, Dobromir Banev, Margarita Petkova, Radoslav Gizgindzhiev, Lyudmila Filipova and many others. We covered with our own exclusive movies the world art event in Venice – Biennale 2015.We took interviews from: opera diva Anna Netrebko, fashion majesty’s like Jean Paul Gaultier, Zuhair Murad, Philipp Plein, Ty Hunter; jazz legend Gregory Porter; Hollywood star Stephen Dorff, unique Isabell Krischensen, ageless movie icon Claudia Cardinale, one of the most read authors worldwide Douglas Kennedy, Greg Banis of Hot Chocolate, Lucas Masciano, Sergio Castellitto and Margaret Mitsantini, Antoni Donchev, Hristo Dimitrov, Theodosii Spassov, Anton Donchev, Beloslava, Maria Gruncharova, charming ladies from Sentimental Swingers, world famous bass Petar Petrov, jazz icon Vasil Petrov and many other Bulgarian stars and interesting people.Since its establishment, till now In LIFEIn LIFE covered with personal journalistic materials and photographs over 2,000 events at home and abroad.

The TV will be distributed like cable and broadcast mediaThe main elements of In LIFE TVIn LIFE TV will be the creation, selection and broadcasting programs, videos, interviews and short art documentaries with a focus on Bulgarian and world culture.Our goal is to look different, but not by confrontation, but as an element of diversity. The main topics contained in the TV model are:



- Unique presence and coverage of events outside Bulgaria with social causes and cultural significance- Creating quality entertainment program - Enrichment of the general culture of the viewers and betting utility models and examples- Creating our own program based on positive messages- Supporting Bulgarian art - theater, music, literature, etc.- Organizing, recording and broadcasting concerts and events- Creating a public forum for subcultural community - Realization of a wide range of themed shows and original production in different areas of lifestyle culture - fashion, design, technology, tourism, health, food, etc.The nature and quality of the program aim to create motivation among Bulgarian viewers, increasing their interest to local cultural stage and to the increasing number of events taking place in our country. Last but not least is the indirect effect that a similar TV would bring to a bulgarian tourist sites and Bulgaria as a modern cultural destination.

PROGRAM SCHEDULE:PROGRAM SCHEDULE:The production will be in the most wide genre range. The aim is to present as many creative and original perspectives.Conceptual program solution provides two predominants:1.Rubrics: "In Focus," "Art Stage", "" From the catwalk "," Voyage "Here, You will see various copyright video reports with relatively short duration from 5 to 30 minutes. They cover what is happening in the various spheres of public life - culture, fashion, lifestyle events, etc., allowing viewers to get full, quick and comprehensive overview of the latest developments in our surrounding reality, presented in a modern, fresh and imaginative way. Each section is targeted for a specific audience, profiling it to her favorite interests.- In Focus - transmission, which leads us to the colorful events of the day, the most attractive places in Bulgaria and around the world and introduces us to unusual customs and traditions, which preserved the symbolism till today. A peculiar journey through the sensations of life that goes beyond the beaten paths. "In Focus" - everything that makes our life more colorful and exciting, served by our reporters Desi Tzoneva, Kalina Staneva, Pepa Popova and Desi Barbukova.- Art stage - art, refracted through the eyes of the viewer, trying to escape the daily grind and discover new horizons. Music, cinema, theater and everything that lies behind modern cultural traditions. Get on stage with us and Kalina Staneva with the most recent and intriguing events of art poster in



Bulgaria and the world and see exclusive interviews with people who create the art of 21st century.- From the catwalk - section which carry you into the world of fashion and update you with the latest trends for the season. In front of the camera of In LIFE TV stand established names and rising stars of local and world stage. We invite you to walk in fashion week, to sit in the front row and peek behind the scenes of the most attractive fashion brands. "From the catwalk" - fashion guide for the modern people who keep their style.- Voyage - section, which guide you on a journey through the closest and distant destinations – not only in our country but around the world. From our most popular resorts such as Borovets and Bansko, which have preserved the whole magic of bulgarian spirit, through the most beautiful bazaars across Europe, to some of the most legendary and notorious places in the world - all of this only in Voyage.

2. Tv shows: "KePasa with Mariella Nordel", "Dolce Vita", "In the suitcase," "INteresnite" "Architectural magazine"These are the extensive television forms with a significant duration - from 20 to 180 min., with repeating cycles, also oriented to cultural and lifestyle events in Bulgarian public life. They have their serious significance to stay in time not just as a short news report, but as part of the modern television culture history.- Dolce Vita - The new weekly show for lifestyle with our charming host Desi Tzoneva, whose goal is not only to present us the most topical events of the past week in a more colorful way, but to remind us the beautiful side of life - positive, good and funny. Those sides that give us the feeling that life, before anything, could be incredible performance.- INteresnite – from the renowned jazz pianist Antoni Donchev, through the culinary specialist and our favorite Leo, to Hollywood star Stephen Dorff, "Interesnite" represent all those intriguing celebrities who are an example of success in various spheres of society - fashion, literature, cinema, music, culture and many others. Whether you you like them or not, one thing is for sure - these are the personalities that define our time.- KePasa with Mariella Nordel - our newest cooking show registered great interest only with its first several editions – not only for the culinary secrets shared in it, but also because of one of the most attractive hosts from our Internet and television space. KePasa is filmed in Mariella’s unique mansion in Netherlands, and you can watch her only on In LIFE TVIn LIFE TV, every Thursday, where with an inevitable touch of artistry, she demonstrates that nowadays cooking is above all else - "art".



- The suitcase of... - Have you ever wondered what's in the suitcase of some of the most famous ladies from our Hilife? Have you ever wanted to find who their favorite designers are and on which brands they rely, when there is a need to escape from everyday life? To find out whether the claim that fair sex carries twice as many clothes on holiday than they need is a myth or reality. And what's in a men's suitcase and who is packing it? Answer these and many other questions with our weekly broadcast on In LIFE TVIn LIFE TV with charming Pepa Popova-Kaneva.

- Architectural magazine – The show of Assia Georgieva has long been an established brand in our local television space, but recently is officially part of In LIFE TVIn LIFE TV, announcing the world's leading trends in architecture and design. We visit homes of celebrities, VIP houses and residences, present custom design solutions and meet with established architects and young artists. The aim is one - to make every viewer perceiving the environment that resides in a new way, forming worldview that led him to live in harmony with the surrounding reality.Each of the programs will undergo its dynamics over time by leading guests, space and content.

SOCIAL MESSAGESOCIAL MESSAGE From the very beginning of In LIFEIn LIFE’s existence as a media product, we have followed a strict policy in our content:- We do not cover and film negative events and crimes – that is left to the mainstream news sites. Outrageous "gossip" information also does not fall within our focus.- We want to talk about the positive things in life. We ignore the problems and negative emotions. - We made a cult and magnify creativity, uniqueness and beauty.- We want to present positive examples, biographies and people.- We write Art with a capital letter and accent on all sides and manifestations.- We want to make all our viewers and readers smile.We share the same policy as broadcast media - our program includes forms full of cheerful spirit, fun, knowledge and information- all in one, emphasizing on the "beautiful side" of life. The emphasis is on lifestyle, which expands exclusively within the audience and help us to focus on viewers of different age, family, ethnic, educational and professional status.With the dynamics of the picture in video, with the charm of live broadcasts, with the creativity of our team and with original and innovative approach to coverage, we want to involve all of YOU in the beautiful and positive side of life!



Be with usus!Be ININ!Be In LifeIn Life!



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