viewing media literacy short video clip analyzing magazine ads adapted by anna j. small roseboro
TRANSCRIPT
ViewingMedia LiteracyShort video clipAnalyzing Magazine Ads
Adapted by Anna J. Small Roseborohttp://teachingenglishlanguagearts.com/
Graphs, Charts, Tables
Viewing the Non-Print Media
Key to success both TODAY and
in the NEAR FUTURE!!
Viewing Computer Screens
•How do you use computers?
•How do you help students become more critical viewers of Internet Websites?
•What do you do to prepare students to view?
Reflection on Video•Choose 1 to answer individually.
•Share response with your neighbors.
•Select 2 to share with class.
•I was surprised…•I have been
wondering…•I realized that…•Today I learned...
Facts about FILM
•First, film is a language….students study the way in which images are▫framed▫sequenced▫paced and combined with sounds
•They analyze the purpose of a shot as well as its suggested meanings.
From “Milton Chen :”Training the Eye: Expanding the “Language Arts”with the grammar of film” teachingmedialiteracy.pbworks.com/f/08IYMD.pdf
Facts about FILM
•Second, film is a cultural document through which we can explore the▫values and social issues of the past….▫students should explore the historical
period in which the film was made ▫and the social issues relative to the film’s
themes.
From “Milton Chen :”Training the Eye: Expanding the “Language Arts”with the grammar of film” teachingmedialiteracy.pbworks.com/f/08IYMD.pdf
Facts about FILM
•Third, film is a collaborative art….the result of the collaboration of many▫different professionals and artisans…
span[ning] science and▫cinematography, literature and language
arts, music, art and design, and▫digital technology (p. viii)
From “Milton Chen :”Training the Eye: Expanding the “Language Arts”with the grammar of film” teachingmedialiteracy.pbworks.com/f/08IYMD.pdf
Viewing Advertisements
•Placement
ColorWestern Readers view in “Z” pattern
Analyzing Magazine Ads
•Find an ad in a magazine•Notice the LAYOUT•Notice the use of COLOR(S)•Notice the people•What are you being asked to think,
believe, or do as a result of viewing this ad?
How can you incorporate this kind of analytical viewing when you teach?