vieweg marktforschung · vieweg marktforschung studio nuremberg we always recruit by ourselves and...

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COMPANY PRESENTATION 98 esearch & esults StudioGuide 2013 90402 Nuremberg (Nürnberg) You can find us in one of the most frequented pedestrian zones in the city centre of Nuremberg. We implement your qualitative and quantitative studies for a wide range of sectors, target groups and markets. In our state-of-the-art equipped studio, feel-good atmos- phere meets cutting-edge technology and customised service. Close communication with our clients during project implementation and timely delivery of results are self-evident for us. We look forward to you! RECRUITMENT Focus group room Reception room Vieweg Marktforschung Breite Gasse 6 90402 Nuremberg (Nürnberg) Phone +49 (0)911/2 37 54 87 Fax +49 (0)911/2 37 72 51 E-mail: [email protected] www.vieweg-marktforschung.de Participant portal: www.upyo.de www.facebook.com/ViewegMarktforschung Contact Owner: Michael Vieweg Bachelor of Business Administration (BBA) Facilities 200 m² studio area Focus group room 20 m² Client observation room 20 m² Waiting room for participants 20 m² 8 interview places/3 test cabins Multi-functional room 45 m 2 Barrier-free access Elevator in the building State-of-the-art transmission and recording technology Simultaneous observation of 2 rooms PC image transmission to the client observation room Fast DSL/LAN/WLAN Internet Refrigeration and freezing capacity High-voltage connection in the multi- functional room Simultaneous interpreting equipment and wireless headphones Video projector Mobile recording technology Methods Studio tests Recruitment Focus groups Creative workshops Individual explorations Semi-structured interviews Product/taste/sniff tests Shelf tests In-home tests Mystery shopping POS surveys Accompanied shopping Eye tracking Mobility studies Memberships BVM i Vieweg Marktforschung Studio Nuremberg We always recruit by ourselves and are constant- ly developing our contact base. In addition to tra- ditional methods, we use our intelligent subject portal UPYO ® and social media platforms. TEAM We love working with people. In addition to their professional qualification, our staff stand out due to their life experience and deep knowledge of human nature. This combination of professi- onalism, friendliness and attention leads to the success of the most demanding projects. Client observation Multi-functional room

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Page 1: Vieweg Marktforschung · Vieweg Marktforschung Studio Nuremberg We always recruit by ourselves and are constant - ly developing our contact base. i n addition to tra - ditional methods,

Company presentation

98 esearch & esults studioGuide 2013

90402 Nuremberg (nürnberg)

You can find us in one of the most frequented pedestrian zones in the city centre of Nuremberg. We implement your qualitative and quantitative studies for a wide range of sectors, target groups and markets. In our state-of-the-art equipped studio, feel-good atmos-phere meets cutting-edge technology and customised service. Close communication with our clients during project implementation and timely delivery of results are self-evident for us. We look forward to you!

RecRuitment

Focus group room

Reception room

Vieweg Marktforschung Breite Gasse 6 90402 nuremberg (nürnberg) Phone +49 (0)911/2 37 54 87 Fax +49 (0)911/2 37 72 51 e-mail: [email protected] www.vieweg-marktforschung.de Participant portal: www.upyo.de www.facebook.com/Viewegmarktforschung

Contact Owner: michael Vieweg Bachelor of Business Administration (BBA)

Facilities 200 m² studio area Focus group room 20 m² client observation room 20 m²

Waiting room for participants 20 m² 8 interview places/3 test cabinsmulti-functional room 45 m2 Barrier-free access elevator in the building State-of-the-art transmission and recording technology Simultaneous observation of 2 rooms Pc image transmission to the client observation room Fast DSL/LAn/WLAn internet Refrigeration and freezing capacity High-voltage connection in the multi- functional room Simultaneous interpreting equipment and wireless headphones Video projector mobile recording technology

Methods Studio testsRecruitmentFocus groupscreative workshopsindividual explorationsSemi-structured interviewsProduct/taste/sniff testsShelf testsin-home testsmystery shoppingPOS surveysAccompanied shoppingeye trackingmobility studies Memberships BVm

i

Vieweg MarktforschungStudio Nuremberg

We always recruit by ourselves and are constant-ly developing our contact base. in addition to tra-ditional methods, we use our intelligent subject portal uPYO® and social media platforms.

teAmWe love working with people. in addition to their professional qualification, our staff stand out due to their life experience and deep knowledge of human nature. this combination of professi-onalism, friendliness and attention leads to the success of the most demanding projects. Client observation Multi-functional room