view presentation - saïd business school - day 1 - by daniela papi-thornton, skoll centre
TRANSCRIPT
VIEW 2015 – Saïd Business School – D.Papi-Thornton
Entrepreneurship & Innovation
Daniela Papi-Thornton, Skoll Centre
Activities to considerVIEW 2015
VIEW 2015 – Saïd Business School – D.Papi-Thornton
What is the problem to be solved?
?
VIEW 2015 – Saïd Business School – D.Papi-Thornton
What is the problem to be solved?
Are you tied to a…
Problem?
Innovation?
VIEW 2015 – Saïd Business School – D.Papi-Thornton
What is the problem to be solved?
Are you tied to a…
Problem?
Innovation?What problem
could your innovation solve?
VIEW 2015 – Saïd Business School – D.Papi-Thornton
What is the problem to be solved?
Watch these Clay Christenson talks (especially 1 & 2):
http://www.sbs.ox.ac.uk/school/news/clayton-
christensen-disruptive-innovation-and-growth
VIEW 2015 – Saïd Business School – D.Papi-Thornton
What problem are you solving?
People do not buy products and services.
They instead want to “buy” the benefits / impacts that the products and services
bring.
VIEW 2015 – Saïd Business School – D.Papi-Thornton
What is the problem to be solved?
Are you tied to a…
Problem?
Innovation?
Did you live the experience?
What problem could your
innovation solve?
Yes? Understand others who are experiencing the
problem. (Value Proposition Canvas)
No? Decide how you can apprentice with the problem & map the
current solution ecosystem.
VIEW 2015 – Saïd Business School – D.Papi-Thornton
What is the problem to be solved?
Are you tied to a…
Problem?
Innovation?
Did you live the experience?
What problem could your
innovation solve?
Yes? Understand others who are experiencing the
problem. (Value Proposition Canvas)
No? Decide how you can apprentice with the problem & map the
current solution ecosystem.
Innovation around the problem (not just the solution)
VIEW 2015 – Saïd Business School – D.Papi-Thornton
Ecosystem Mapping
• Problem scope – who/what is being effected, numbers/demographics, visualization of
the size and scope of the problem in different areas, dates and timelines, etc
• Key players and resources map – who else is trying/has tried to solve this problem
(businesses/organizations/ governments/etc), who is funding these efforts, what are the key networks involved in the solution, what are the key research bodies, etc
• Solutions history/futures & lessons learned– what are the trends in who has tried to solve this problem and how,
what technologies have they used, how are the past and current efforts connected/disjointed, where are they located, etc
• Learning tools list – what are the key books, papers, documentaries, articles, surveys,
data pools, etc that relate to this topic
VIEW 2015 – Saïd Business School – D.Papi-Thornton
Map Inspiration (look/feel not content)
Apple’s Business Ecosystem (Excerpt) – from Mappr
VIEW 2015 – Saïd Business School – D.Papi-Thornton
Map Inspiration (look/feel not content)
Ideogram: by Marshall Clemens
VIEW 2015 – Saïd Business School – D.Papi-Thornton
Consider a mapping tool
VIEW 2015 – Saïd Business School – D.Papi-Thornton
Who is doing something you can learn from?
?
VIEW 2015 – Saïd Business School – D.Papi-Thornton
Why do new ideas fail?
• Solving an irrelevant customer problem
• Flawed or unsustainable business model
• External threats which were not planned for
• Poor execution of the the business activities
VIEW 2015 – Saïd Business School – D.Papi-Thornton
What are your hypotheses?
?
VIEW 2015 – Saïd Business School – D.Papi-Thornton
Thank you!