Your sub-title here

Vietnamese female laundry’s life

- 79% washing machine owners still do hands washing

Survey information

• Vietnamese female laundry’s life

• 400 Vietnamese female above 20 years old

• Conducted on Jan 9th – Jan 14th, 2014

Executive Summary

• Half owns washing machine. Those who have machine

tend to wash more often

• Single washes by hand while married female come to use

machine more

• Even 79% of washing machine owners do hands

washing

• Those who do not own washing machine has less

washing frequency

• Toshiba and Sanyo are the top 2, having the share of 31%

and 30% respectively

Do you have a washing machine?

Half owns washing machine

Yes51%

No49%

Machine owner washes more frequently

5%

55%

13%

22%

5%

1%

3%

53%

8%

27%

8%

1%

A couple of times in a day

Once a day

Several times a week

A couple of times a week

Once a week

Less than that

Own washing machine Not own washing machine

How often do you wash your clothes?

Single washes by hand while married female come to

use machine more

4%

35%

87%

9%

55%

71%

Use laundry serviceUsing washing machineWash by hands

Single Married

How do you wash your clothes?

(To wash machine owners) Do you wash by hands?

Yes, 79%

No, 21%

Even 79% of washing machine owners do hands washing

How often do you wash the following items?

Most of inner clothes are washed after they wear them

94%

83%

81%

77%

74%

69%

61%

59%

41%

5%

14%

17%

18%

23%

25%

34%

37%

50%

1%

3%

2%

5%

3%

6%

5%

4%

9%

Underwear

T-shirt

Shirt

Bra

Skirt

Socks

Pajama

Pants

Jeans

Everytime after worn Once every 2-3 times usage Less than that

How often do you wash the following items?

Those who do not own washing machine has less washing

frequency

93%

81%

85%

65%

48%

76%

74%

72%

58%

6%

6%

13%

32%

47%

22%

21%

23%

36%

3%

3%

6%

3%

5%

5%

5%

Underwear

T-shirt

Shirt

Pants

Jeans

Skirt

Bra

Socks

Pajama

Everytime after worn

Once every 2-3 times usage

Less than that

Own washing machine Do not own washing machine

96%

83%

76%

53%

34%

70%

78%

66%

65%

3%

14%

22%

42%

54%

26%

17%

28%

30%

5%

13%

3%

4%

6%

5%

Underwear

T-shirt

Shirt

Pants

Jeans

Skirt

Bra

Socks

Pajama

Everytime after worn

Once every 2-3 times usage

Less than that

How do you wash your clothes?

(only to washing machine owners)

45%

66%

9%

69%

71%

49%

38%

65%

72%

62%

45%

63%

39%

37%

58%

67%

45%

34%

0%

0%

1%

4%

4%

3%

5%

5%

3%

Underwear

T-shirt

Shirt

Pants

Jeans

Skirt

Bra

Socks

Pajama

By laundry service By hand By washing machine

Even washing machine owners use hands especially

for shirt, skirt and bra

Hands washer does not use detergent nor bleach

16%

54%

59%

58%

17%

3%

50%

1%

1%

5%

17%

50%

58%

15%

1%

53%

1%

3%

Bleach

Detergent (liquid)

Fabric softener

Starch

Soap

Shampoo

Detergent (powder)

Other

I use laundry service

Have washing machine Do not have washing machine

Please choose the items that you use when you

wash your clothes

Hands washer is more price conscious

What is important when you buy detergent (liquid

and powder)?

70%

59%

57%

77%

48%

79%

54%

10%

41%

40%

1%

65%

61%

50%

73%

41%

77%

42%

9%

25%

27%

1%

Whitening level

Pricing

Brand

Scent

Deodorant

Take out stains well

Maintain fabric

Package design

Melt in water quickly

Eco-friendly

Other

Own washing machine Not own washing machine

Almost all dry outside of the house

86%

24%

8%

8%

6%

2%

Dry them outside of the house

Dry them inside of the house

Use iron to dry them

Use drying machine

Use the laundry service

Others

What do you do after washing your clothes?

Do you have a washing machine at home? And

which maker is your washing machine?

Toshiba and Sanyo are the top 2, having the share of

31% and 30% respectively

31%

30%

16%

10%

6%

5%

4%

2%

2%

1%

1%

1%

Toshiba

Sanyo

Panasonic

LG

Samsung

Electrolux

Sharp

Other

Hitachi

Mitsubishi

Whirlpool

GE

52% use their washing machine for 2-3 years.

How old is your washing machine?

21%

53%

11%

8%

4%

1%

2%

Less than a year old

2-3 years old

4-6 years old

6-8 years old

8-10 years old

More than 10 years old

I do not remember

Washing machine: 2-4 years usage

Washing machine: 4-6 years usage

Washing machine: 6-8 years usage

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