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PlayStation®3 and VidZone: Click here to play show reel video
VidZone Media Pack: Contents
PlayStation®3 and VidZone: The Product The VidZone Experience: The user journey VidZone Featured Page VidZone Home Page (TV Icon) VidZone Home Page (On Demand Icon) VidZone On Demand Homepage Typical VidZone User VidZone Usage VidZone TV Channels Vs. VidZone On Demand VidZone in Numbers
VidZone in Numbers: Last month VidZone in Numbers: Last week
Opportunities for partners: Overview Contact Details Further campaign examples: Clash Of The Titans,Read Dead Redemption
Wolverine, Operation Flashpoint, Heavy Rain, Dark Void
PlayStation®3 and VidZone™: The Product
As part of a shift in the functionality of the games console market, VidZone™, a free unlimited music video streaming service, was launched on PS3™ in June 09.
VidZone allows PS3™ owners to access the world’s largest on console music video library and watch the best new music videos for free through their PS3™ using the console’s browser functionality or streamed to their PSP™ via Remote Play.
Music lovers are able to build their own Playlists, watch 100+ TV Channels and search video, artist or genre to personalise their VidZone experience to be whatever they choose.
VidZone is live in the UK, Ireland, France, Italy, Spain, Portugal, Germany, Switzerland, Austria, Netherlands, Belgium, Luxembourg Denmark, Sweden, Norway, Finland, Australia and New Zealand.
Contents
User navigates through service, browsing
10,000s of music videos and 100+ TV Channels
using PS3 ™ controller
The VidZone Experience: The user journey
User chooses VidZone icon from the
navigation screen
User watches TV Channels or videos and can choose to
add videos to own custom playlist(s)
User can download VidZone to PSP ™ for remote play and
watch TV Channels and videos on the go
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Sponsored Playlists & TV Channels can
be promoted through the ‘Featured
Section’
Sponsored Playlists & TV Channels can
be promoted through the ‘Featured
Section’
Advertising can be targeted to appear
during playback of specific Playlists
and TV Channels
Advertising can be targeted to appear
during playback of specific Playlists
and TV Channels
Advertisers can include their own
video content in Playlist and TV
Channels for maximum impact.
Advertisers can include their own
video content in Playlist and TV
Channels for maximum impact.
VidZone Featured Page: Users can browse and select featured TV Channels and Playlists
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Within the TV area the user can select from
100+ TV channels that are broadcast as a
webcast on a 3hour+ loop.
Within the TV area the user can select from
100+ TV channels that are broadcast as a
webcast on a 3hour+ loop.
Your banner/pre-roll campaigns can be
targeted to appear around groups of TV
Channels and Playlists.
Your banner/pre-roll campaigns can be
targeted to appear around groups of TV
Channels and Playlists.
VidZone Home Page (TV Icon)
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Within the On Demand section
advertising can be targeted on a video,
genre, territory, age group and artist
level.
Within the On Demand section
advertising can be targeted on a video,
genre, territory, age group and artist
level.
VidZone Home Page (On Demand Icon)
Contents
In the On Demand section users can create
their own playlists and/or browse
videos.68% of users watch videos through
the recommended playlists.
In the On Demand section users can create
their own playlists and/or browse
videos.68% of users watch videos through
the recommended playlists.
VidZone On Demand Homepage:Users can browse service during TV Channel playback
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Majority (79%) 16-34 and male (96%)
High opinions of their PS3™ (91% excellent / very good)
Typical broadband speed c. 6Mb
Most connect PS3™ to a HD TV (88%), in living room (57%) or bedroom (36%)
Majority have connected to PlayStation®Store (96%) and downloaded free products from it (93%)
What are their top music video genres?
Typical VidZone User is male and 29 years old*
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*15 minute email survey carried out by independent body between 16-30th December 2010. Total sample size
3,336
When is the VidZone User using the service and for how long?
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VidZone Usage
Total High Medium
% Using at least once a week or more 76% 95% 57%
Average time spent on VidZone 1.2 hrs 1.5 hrs 0.9 hrs
Average number of videos watched each time 11.1 13.5 8.5
% watching entire music video 75% 80% 70%
68% don’t have a particular day they use VidZoneMon- 3%Tues- 3%Wed- 4%Thu- 9%Fri- 15%Sat- 25%Sun- 19%
A third of Users don’t have a particular time they use VidZoneMorning- 6% Day- 10% Evening- 49%
VidZone TV Channels Vs. On Demand: Numbers to date
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Last Week's Top Channels Overall
Number Artist - TitleVideo Plays
1 On-Demand 2,436,967
2 Video Of The Day TV 1,099,214
3 The VidZone Chart TV 355,289
4 Hot New Videos TV 235,430
5 Most Watched 2010 TV 115,875
6 Most Watched 2009 TV 65,309
7 Metal Mania TV 60,487
8 80s TV 54,273
9 Noisia World Exclusive TV 52,250
10 Tiesto & Friends TV 42,188
11 Justin Timberlake & Friends TV 37,634
12 Party Tunes TV 37,619
13 Hip-Hop Hits TV 35,718
14 Ke$ha & Friends TV 30,466
15 Indie Hits TV 30,466
16 Ones To Watch 2010 TV 30,250
17 Live Music TV 28,063
18 Dizzee Rascal Celebrity Playlist TV 27,563
19 Acoustic TV 22,376
20 Classic Hip-Hop TV 21,745
VidZone in Numbers: Overview
Total Application Downloads:3,132,041
Total Unique Visitors Last month: 809,109
Total Visitors Last month: 2,498,468
Average Visits per User/week: 1.98
Number of opt-in email subscribers: 2,312,067
Video streams to date: 402,996,369
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VidZone in Numbers: Last Month
Contents
Last monthCountry Total Visitors Unique Visitors Visits per month Video Streams Ad ImpressionsAustralia 73,400 26,785 2.7 966783 4,640,558Austria 34,722 11,048 3.1 508796 2,442,221Belgium 53,918 17,944 3.0 766001 3,676,805Denmark 37,829 12,270 3.1 606887 2,913,058Finland 31,118 10,801 2.9 493265 2,367,672France 346,038 118,736 2.9 4737227 22,738,690Germany 396,257 120,370 3.3 4344848 20,855,270Ireland 40,675 12,420 3.3 569491 2,733,557Italy 87,731 33,674 2.6 869069 4,171,531Luxembourg 2,864 952 3.0 40475 194,280Netherlands 111,762 35,090 3.2 1701813 8,168,702New Zealand 18,132 5,929 3.1 233598 1,121,270Norway 41,670 14,197 2.9 759578 3,645,974Portugal 34,796 11,687 3.0 488550 2,345,040Spain 211,130 72,648 2.9 2603760 12,498,048Sweden 57,685 19,979 2.9 947561 4,548,293Switzerland 35,748 11,130 3.2 602429 2,891,659United Kingdom 672,851 218,733 3.1 8054686 38,662,493Overall 2,288,326 754,393 3.0 29,294,817 140,615,122
VidZone in Numbers: Last week
Contents
Last weekCountry Total Visitors Unique Visitors Visits per week Video Streams Ad ImpressionsAustralia 17,482 9,725 1.8 182,218 874,646Austria 6,740 3,581 1.9 88,402 424,330Belgium 10,980 5,818 1.9 147,912 709,978Denmark 6,904 3,825 1.8 96,128 461,414Finland 5,244 3,160 1.7 68,657 329,554France 71,668 39,236 1.8 874,497 4,197,586Germany 73,272 39,726 1.8 623,222 2,991,466Ireland 8,100 4,380 1.8 93,127 447,010Italy 18,540 10,297 1.8 158,845 762,456Luxembourg 512 318 1.6 6,360 30,528Netherlands 23,160 12,131 1.9 315,004 1,512,019New Zealand 4,482 2,361 1.9 47,116 226,157Norway 7,739 4,360 1.8 124,799 599,035Portugal 6,685 3,670 1.8 80,505 386,424Spain 41,022 23,387 1.8 388,714 1,865,827Sweden 11,706 6,641 1.8 170,869 820,171Switzerland 6,974 3,598 1.9 109,008 523,238United Kingdom 125,312 71,166 1.8 1,389,996 6,671,981Overall 446,522 247,380 1.8 4,965,379 23,833,819
Opportunities for partners: Overview
Standard Media Small Banner Leader board MPU’s Pre-rolls Site re-skin RSS feed
Targeted Media Artist(s) Video(s) Playlists Genre Specific Ownership of Video Exclusive Geographical targeting Age group targeting Time of day targeting
Integrated Campaign Playlist Sponsorship Create a branded TV Channel Showcase bespoke videos and branded video content in your own TV Channel or Playlist Video of the day
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VidZone Contact Information
Adrian Workman
CEO
P: +44 20 8487 5880
Ben Speas
Advertising Manager
+44 20 8487 5881 :P
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For advertising rates and general enquiries please contact:
Campaigns on VidZone: Clash Of The Titans Theatrical Release
1
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Campaigns on VidZone: Read Dead Redemption Game Release
1
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Campaigns on VidZone: Wolverine Blu-ray release
1
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Campaigns on VidZone: Operation Flashpoint Game Release
1
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Campaigns on VidZone: Darksiders Game Release
1
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Campaigns on VidZone: Heavy Rain Game Release
1
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Campaigns on VidZone: Dark Void Game Release
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