vidu: discover.share.enjoy
TRANSCRIPT
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VidUDiscover.Share.Enjoy
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VidU is a video chat based application with a twist. Now do all this while you video chat
Play Games
Browse Internet
Watch Videos
And much more
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Goals• Enabling people to spend quality time with each
other remotely • Enabling people to share and browse content
together• Creating a community of content creators seeking
personal validation• Enabling businesses to promote content directly to
their target audience.
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Action Plan• Segment the market as per the vision.• Plan strategic surveys to understand the market.• Build a beta with limited features and test it out with
the early adopters• Take feed-back and improvise• Launch the app based on a freemium model• Plan low budget marketing strategies • Scale up as demand increases• Launch a premium product
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Key Problems• Stiff competition from multiplayer online apps,
social networks video calling apps.• Lot of free cloud storage will increase the budget • Low internet speed will create video synchronization
problem which will affect the user experience• Going from a freemium to a premium model is
always a major challenge
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Market Overview• Video Chatting Apps: Skype has over 74,000,000 users.• Social Networks: In 2018, the number of Facebook users in India is
expected to reach 254.9 million, up from 195.2 million in 2016. • Long Distance Relationships: Over 30% of college relationships
worldwide are long distance.• Business Advertisements: More than 50 million businesses are
now using Facebook Pages.
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Target Customers• Age: 15-30 years• Income level: mid-high income groups• Couples in long distance relationships a huge target
market• Active users of social networks• Active in online gaming • Content Creators who want to validate their content• Businesses looking to understand and market their
product to specific target audiences
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Competition• Video Chat oriented apps like Skype, Google
Hangouts etc.• Online multiplayer games.• Content sharing platforms
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Pricing StrategyFreemium Model:1. 2 GB of free cloud
storage for content sharing.
2. Free video and audio chat.
3. Free Internet Browsing
Premium Model:1. Chargeable cloud
storage for more than 2GB
2. Paid access to VR chat rooms.
3. Paid ads and content promotion
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Go-to Market Strategy• Partnership and promotional campaigns with dating
websites, content creating websites and social networking websites.
• Sponsorships of college fests and other youth oriented events
• Incentivization to people in on distance relationships to drive word of mouth publicity.
• Reaching out to content creators to put their content on the app.
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DisclaimerCreated by Rohan Bhatial, IIIT Hyderabad, during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.