Video Virals

Date: April 2012

Companies that don’t understand digital

communities will die….

Source:hagel

Your customers have changed

Source:the economist

Native or Immigrant ?

Source:the economist

70

50

30

20

10

45-66

Baby Boomers’46-’66

66-45

Baby Boomers’46-’65

45-33

Gen X’66-’76

33-16

Gen Y’77-’94

15-0

Gen Z’95-’2012

Age in 2010

Natives

Immigrants

“millennials”

Digital Natives

– Hyper connected.– Instant access.– Digital technology at core.– Multi tasking information junkies.

– Do you recognise anyone?

Digital Immigrants

– Avoiders– Reluctant adopters.– Eager adopters.

– Do you recognise anyone?

According to the 2011 Social TV Trends Report, 43% of UK adults have commented or discussed a TV show with people based elsewhere –

48

3bn

Small % go viral

Common themes– Opinion leaders or tasters– Communities– Unexpectedness

Opinion Leaders or Tasters

shift in culture, communication

and values - participation

What is important is the natives

“get it”

becomes part of sub culture, we don’t just enjoy we

participate

Unexpectedness – driven by an individual or group of

“tastemakers”.

• What does it all mean

• Tastemakers

• Communities – participation

• Unexpectedness

• New type of culture

• New type of media – everyone has access and involvement - prosumers

Your Online Value Proposition• Tempt customers by offering channel choice and

something they cant get elsewhere.• Use the 6 C’s to define your OVP

– Content– Customization– Community– Convenience– Choice– Cost reduction

What Can You Do?

• Quick Wins– Set up your own YouTube channel.– Find the influencers in your market.– Use keywords in YouTube.– Start using social to monitor your industry.– Competitor review

• john@sharpmonkeys.co.uk• chris@sharpmonkeys.co.uk • mark@sharpmonkeys.co.uk • www.sharpmonkeys.co.uk • www.twitter.com/sharpmonkeys• skype – john.chacks• phone – 01684 575255 / 07962188183

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