video to reach clients. united states department of commerce broadband technology opportunities...
TRANSCRIPT
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V I D E O
to Reach Clients
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United States Department of Commerce
Broadband TechnologyOpportunitiesProgram
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United States Department of Commerce
Broadband TechnologyOpportunitiesProgram
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United States Department of Commerce
Broadband TechnologyOpportunitiesProgram
www.WashingtonLawHelp.orgwww.YouTube.com/user/
NWJusticeProject
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Daniel [email protected]
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Daniel [email protected]
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Daniel [email protected]
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Daniel [email protected]
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V I D E Ow h y
?
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www.YouTube.com/user/NWJusticeProject
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“Northwest Justice Project”
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“foreclosure mediation”
“juvenile record sealing”
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V I D E On d
?
w h a tk i o f
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animation &voice-over narration
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animation &voice-over narrationvideo screen-grabs & online demos
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animation &voice-over narrationvideo screen-grabs & online demosexamples of legal forms & documents
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animation &voice-over narrationvideo screen-grabs & online demosexamples of legal forms & documents
live actors & narrators
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stillimages
screencapture
audio-video
animation
Tools We Use to Make Videos
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stillimages
MS OfficePowerPoint
AppleKeynote
Apple iPhoto
screencapture
audio-video
animation
Tools We Use to Make Videos
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stillimages
MS OfficePowerPoint
AppleKeynote
Apple iPhoto
screencapture
CamstudioFREE
Snagit$50
Camtasia$300
audio-video
animation
Tools We Use to Make Videos
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stillimages
MS OfficePowerPoint
AppleKeynote
Apple iPhoto
screencapture
CamstudioFREE
Snagit$50
Camtasia$300
audio-video flipcam iPhonemini-DV
camcorder
animation
Tools We Use to Make Videos
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stillimages
MS OfficePowerPoint
AppleKeynote
Apple iPhoto
screencapture
CamstudioFREE
Snagit$50
Camtasia$300
audio-video flipcam iPhonemini-DV
camcorder
animation paper, pensdry-erase
whiteboardgreen-screen
Tools We Use to Make Videos
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1
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Research / Assess
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1
What information do clients look for?
What information is already out there?
Research / Assess
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1
2
Research / Assess
Is it... • accurate? • succinct? • comprehensible?
Script / Edit / Translate
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Script / Edit / Translate
1
2
Research / Assess
Is it... • right? • short? • plain?
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1
2
Research / Assess
Script / Edit
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1
2
3
Research / Assess
Script / Edit
Screenplay / Visualize
How should we show it?
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1
2
3
4
Research / Assess
Script / Edit / Translate
Screenplay / Visualize
Shoot / Animate / Edit
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1
2
3
4
Research / Assess
Script / Edit / Translate
Screenplay / Visualize
Shoot / Animate / Edit
How do we make it?
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How long does it take to make your
videos?
How long to go from concept to
YouTube?
From a couple weeks to several
months.
But sometimes just a day or so!
How many hours of work?
About 4.5 hours for every minute of finished video.
But we’re getting faster!
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Scripts (Research, Writing &
Consultation)
10% - 30% of total time
30 – 90 minutes per minute of finished video
Cameras &Mics (Recording & Shooting)
5% of total time
15 minutes per minute of finished video
Computer Editing (graphics and animations, editing video in Camtasia,
iMovie, etc.)
50% to 80% of total time
2 to 3 hours per minute of finished video
Distribution & Promotion Less than 2%
of total time
5 minutes per minute finished
video
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1
2
3
4
5
Research / Assess
Screenplay / Visualize
Shoot / Animate / Edit
Show / Distribute / Promote
Script / Edit / Translate
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1
2
3
4
5
6
Research / Assess
Screenplay / Visualize
Survey / Critique
Script / Edit / Translate
Shoot / Animate / Edit
Show / Distribute / Promote
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how many viewers
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who’s watching
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how they watch it
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how they find us
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what interests them
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Economic Security & Public Benefits & Health Care
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Housing stability & Landlord / Tenant
Laws
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Dealing with Debt & Collections
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www.WashingtonLawHelp.org
www.YouTube.com/user/NWJusticeProject