video streaming technologies marcel klaasen fnb biznetwork

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1 First National Bank – a division of FirstRand Bank Limited. An Authorised Financial Services Provider. Presented by: Marcel Klaassen CEO: FNB Biznetwork/ Small Business Video Streaming Technologies Optimise Learning, Interaction & Networking

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STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South Africa

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Page 1: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

1First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Presented by:

Marcel Klaassen

CEO: FNB Biznetwork/ Small Business

Video Streaming Technologies

Optimise Learning, Interaction & Networking

Page 2: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

2First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Discussion Points

Introduction to FNB Biznetwork

Strategy Comes Before Technology

Choose the Right Platform for your Market

Create a Reliable Brand

Include your Customer

Continuously Innovate

Measurement is Key

Questions

Page 3: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

3First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Introduction to FNB Biznetwork

Small Business Support Platform Offered to FNB Commercial

Customers (Turnover < R5 mil)

Mentorship, advice, business content, tools & templates, facilitated

networking – in conjunction with Small Business Banking Suite

Touch Points: High: 1-on-1 Mentorship

Medium: National Broadcast Events

Low: Online/ Interactive Social Media Platform

Focus Areas: Business Information and Networking

Strategy: To become the largest business support network in SA

Page 4: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

4First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Strategy Before Technology

Access to

best

commercial

banking

products &

platforms

Access to

best

commercial

banking

products &

platforms

Build, Enable

and Accelerate Entrepreneurship

In South Africa

Build, Enable Build, Enable

and Accelerate and Accelerate

EntrepreneurshipEntrepreneurship

In South AfricaIn South Africa

Through cost effective channels & relationships

Access to

high quality

information

networking

& support

Access to

high quality

information

networking

& support

To be the largest provider of entrepreneurial support

(Market Share)

To be the largest provider of entrepreneurial support

(Market Share)

Page 5: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

5First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Choose the platform for your market

“SME’s have taken over from large business as the biggest driver of internet

access in South Africa. Every small business connects between 1 and 20 new

users to the net” Arthur Goldstuck (World Wide Worx)

People: What are they ready for?

Objectives: What do you want to achieve?

Strategy: Your future relationships with customers?

Technology: The tools to help you get there?

Page 6: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

6First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Platform: National Broadcast Events

Page 7: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

7First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

National Broadcast Events

Live Show (Global Access Broadcast)

35 Locations Across South Africa, Namibia & Botswana

Up to 3000 attendees on one evening

16 Shows to date

Guest Speakers: Adrian Gore, Raymond Ackermann, Paul Harris,

Gary Bailey, Suzie Orman, Gideon Novick, Alan Knott-Craig

Page 8: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

8First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Web Based Platform

Knowledge Bank

250 tools and templates

Advertising Wall

Ask the Expert

Video Downloads

Online Networking

Clubs & Blogs

Discussion forums

Access to Events

FNB banking Solutions

Self Assessment Tools

Business Plan builder

Page 9: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

9First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Web Based Platform – Video Library

100+ Videos

Share, stream, DL

Gain access to

& share event

content anytime

Page 10: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

10First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Create a reliable brand

Be Consistent

Deliver Top Quality

Reliable Systems & Processes

Give the market time to trust new

Technologies & platforms

Page 11: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

11First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Include your Customer

Interactive Q & A

Live Feedback Sessions

Web Polls

Online Interaction with members

Incentives for involvement

Page 12: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

12First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Continuously Innovate

“If I ask my customers what they want

they would probably say a faster horse”

On the other hand…

Is the market big enough?

Is the timing right?

Is the opportunity aligned to core business?

Is there room for differentiation?

Page 13: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

13First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Innovation: Biznetwork Webinars

1/ Week (15 Min.)

19600 Hits

975 Visitors

Available for DL &

Distribution

Page 14: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

14First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Page 15: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

15First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

Measurement is Key

Live Event Tracking & Feedback

Website Analytics

Review & restage or measurement is a waste

Page 16: Video Streaming Technologies Marcel Klaasen Fnb Biznetwork

16First National Bank – a division of FirstRand Bank Limited.

An Authorised Financial Services Provider.

And Finally…

Questions?