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Video Streaming The new channel for pirated content
Olesia Klevchuk and Steve Crystal
MarkMonitor
Agenda
Video streaming piracy landscape
Challenges – crawling and verification
Solution – monitoring and enforcement
Best practices
New Channel for Online Piracy
Popularity of Online Streaming Services
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15000
25000
35000
45000
55000
65000
75000
85000
95000
2013 2014 2015 2016 2017 2018
OnlineGaming
File Sharing
Web, Emailand Data*
Video
83,299
67,671
54,635
44,204
35,884
29,071
*Includes Web, email, instant messaging and other non-filesharing data transfers via HTTP and FTP
Source: Statista, Cisco
Online Video Boom Leads to Surge in Data Traffic
Estimated monthly consumer data traffic (in petabyte)
By 2018, 76% of
Internet traffic will be
video content
Piracy is shifting away
from file-sharing and
downloading to online
streaming
Trends Responsible for Growth of Video Streaming
Growing Appetite for Streaming Content
Mobile devices account for 30% of all video
streaming views
40% of U.S. households already subscribe
to streaming services
38% of sports fans watch live events online
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Often Faster than Other Types of Content
Video Streaming Online Piracy is Growing Fast
Over the 17 months, infringing video streaming content has grown faster than
other content types
449% Growth in TV Titles
269% Growth in Movie Titles
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More likely to come across
streaming pirated content
than any other
48% of infringing content is
streaming video
Analyzing Most Popular Sites on the Internet
Streaming as a Top Piracy Channel
Websites with pirated content within Alexa 200
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Profits from Downloads Decrease
Pirates are Monetizing on Streaming Content
Profits generated by
streaming platforms are
growing
Profits generated by Torrent sites shrank by 30%
Ads for premium brands are
also more likely to appear on
streaming sites.
Profits generated from video streaming piracy
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Infringing Stream Growth Mirrors Legitimate Growth
Pirate Streaming Growth
Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15
Count of Domain if # of infringements > avg 41 42 47 41 44 40 46 45 53 59 74 62 78 75 82 64 64 55
Count of Domain if # of Infringements > median 97 113 117 120 134 133 145 144 167 184 197 190 211 227 235 238 228 217
Count of any Domain found 194 226 237 241 268 267 291 289 338 371 395 383 422 458 471 477 457 435
Average # of Infringements per Domain 966 1,121 1,456 1,388 1,581 1,423 1,477 1,666 1,424 2,456 2,922 2,421 1,770 1,959 2,004 1,493 1,541 2,149
Median # of Infringements per Domain 88 66 87 83 105 77 55 76 44 73 80 55 54 62 81 42 72 56
0
100
200
300
400
500
600
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Total Streaming Domains
Domains > median infringements
Average Number of Infringements Per Domain
Pirate Streaming Growth
0
500
1000
1500
2000
2500
3000
3500
Average # of Infringements perDomain
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Alluc
Movie4k
Watchseries
Videoweed
Movshare
Netu.tv
Linking
Stream Site Types
Hosting Linking & Hosting (UGC)
YouTube
VK
Alluc
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Front end
Hiding and Blocking
JavaScript
Flash
Browser-created links
IP Blocking
Captcha
Expiring access tokens
Dummy links and tokens
Back end
Framing
Speeding
Fingerprinting
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Highly fluid landscape
Fast Moving Targets
New sites spin up with a full compliment of links instantly
Site values as targets are highly dynamic
• Infringement volume
• Traffic
Shift away from brand name sites (….other than YouTube)
Rogue sites change defensive techniques
• Custom site coverage increasingly necessary
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Best Practices Overview
Fingerprinting for
quick verification &
notice sending
Manual verification
where appropriate
Customize criteria
for infringing
content
Download
evidence
Capture IP
addresses for file
hosts
Retain all
information on
links identified
Notices to
hosting sites
Compliance
escalation to ISP
Transparent
up/down check
Evidence and data
reporting
Trend analysis
VERIFICATION EVIDENCE
COLLECTION ENFORCEMENT
COMPLIANCE REPORTING DETECTION
Direct Web
Crawling
Search engines
Monitor feeds and
social media
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Typical Program Overview
Select titles and confirm site targets
Generate reference fingerprints
Confirm rules of engagement
Begin monitoring and enforcement
Conduct early project review of outlier cases
Adjust verification process if necessary
Adjust enforcement for improved compliance
Provide support for legal case building
1
2
3
4
5
6
7
8
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Streaming Program Objectives
Automated Automated crawling, downloading, matching and enforcement
Scalable Ability to adjust scanning and fingerprinting to the level of Web demand
Customizable Set custom policies to define infringing content where applicable
Comprehensive Global coverage. Regional focus where appropriate.
Rich Data Number of views Duration of video
File size User
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Protect Your Digital Content
Best Practices
Monitor every corner of the Internet
Be prepared for new piracy channels
Build a strategy for enforcing on copyright infringements
Use piracy data to make smarter decisions
Fight piracy with comprehensive anti-piracy strategy
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Thank You!
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