video seeding

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Video seeding Social video advertisement

Upload: vidooly

Post on 08-May-2015

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Marketing


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Video seeding & social video advertisement

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Page 1: Video seeding

Video seeding Social video advertisement

Page 2: Video seeding

What is video seeding?

• Video seeding is the process of announcing, distributing and promoting a video content - most often a viral video ad on web/mobile.

• The first stage of video seeding is to upload & distribute the video on social video sharing platforms like YouTube, Vimeo & DailyMotion.

• The second stage is to promote the uploaded video through paid or free placements and actions, and afterwards wait for sharing and viral effects.

• Video seeding is an initial launching part of a viral video campaign and most part of global audience has to finally result from virality and sharing.

Page 3: Video seeding

Techniques used for video seeding

• Promoted videos on YouTube• Embedded videos on blogs/websites/app/games• Online communities & forums• Email news letter marketing• Sharing across social media like Facebook, Twitter & Pinterest

Page 4: Video seeding

Why seeding?

• Video seeding helps to generate organic traffic with a genuine interest in your video directly to your content, increasing the amount of YouTube views, shares, comments, and ratings.

• It can give high level of engagement. • Video Seeding activity guarantees brands buzz and audience

engagement by broadcasting videos with catchy and viral features on the targeted audience & platform

• It gives you initial push up to grow organically & becomes viral

Page 5: Video seeding

Video Seeding vs Video Ad Networks

#Video Seeding # Video Ad Networks

• Social marketing for videos.• Highly engaged, user initiated views. • Strategies focus on earned placements for blogs, games, apps, social media (Facebook, Twitter, YouTube, and Blog Forums) leveraging influencers, communities, and individuals.• End goal is brand sentiment, user-sharing, and viewer engagement.• Video with light and clever branding, entertaining hooks, leveraging a meme or online influencer/web personality.• Targeted, customized and measurable.

• Online banner ad of video in form of an auto-play, pre-roll, or post-roll for existing online content.• Not social or engaging.• Commercial/television feel, rich, promoted effort.• Shorter video format (average of 15 sec.)• Videos posted on proprietary players. • Views counted are not limited to the front-facing counters on video sites.

Page 6: Video seeding

Why social video seeding?

Page 7: Video seeding

Vidooly is a hybrid video advertising platform

# combination of seeding & paid promotion

check out http://vidooly.com

Page 8: Video seeding

Thank You!

# content credits: open source blogs & slides