Video Scripting

David Guerrerafilm maker

Into the Pit

What makes something spread

Timing

Significance

Proximity Prominence

Human Interest

Quirk Humor

Online Video -- A few facts

80 Of Worldwide Internet Users Watch Online Video

comScore released web video consumption results in September 2009 which indicated that 85 of people online consumed an average of 10 hours of video a month online

Marketing Sherpa for the second year in a row Video Marketing is the top priority for marketers surveyed ahead of SEO PPC social media email marketing and all other online marketing tactics

How to write for video

Know your audience

30 seconds or less (TV) No more than 3 minutes (Web)

Tight potent sentences

Be memorable

Call to Action

SEO (Web)

hellipand you must take part

Online Video and SEO

bull Have a clear descriptive title

bull Include as many accurate tags as you can

bull Think about how a user would likely find it (ldquofunny videordquo)

bull Robust description and careful categorization

bull YouTube now has the ability to place captions on its

videosThis transcript can be searched and indexed by the

engines

Commercial Scripts

Turning a bad commercial into a good one

Writing Exercise

David Guerrerafilm maker

Into the Pit

What makes something spread

Timing

Significance

Proximity Prominence

Human Interest

Quirk Humor

Online Video -- A few facts

80 Of Worldwide Internet Users Watch Online Video

comScore released web video consumption results in September 2009 which indicated that 85 of people online consumed an average of 10 hours of video a month online

Marketing Sherpa for the second year in a row Video Marketing is the top priority for marketers surveyed ahead of SEO PPC social media email marketing and all other online marketing tactics

How to write for video

Know your audience

30 seconds or less (TV) No more than 3 minutes (Web)

Tight potent sentences

Be memorable

Call to Action

SEO (Web)

hellipand you must take part

Online Video and SEO

bull Have a clear descriptive title

bull Include as many accurate tags as you can

bull Think about how a user would likely find it (ldquofunny videordquo)

bull Robust description and careful categorization

bull YouTube now has the ability to place captions on its

videosThis transcript can be searched and indexed by the

engines

Commercial Scripts

Turning a bad commercial into a good one

Writing Exercise

Into the Pit

What makes something spread

Timing

Significance

Proximity Prominence

Human Interest

Quirk Humor

Online Video -- A few facts

80 Of Worldwide Internet Users Watch Online Video

comScore released web video consumption results in September 2009 which indicated that 85 of people online consumed an average of 10 hours of video a month online

Marketing Sherpa for the second year in a row Video Marketing is the top priority for marketers surveyed ahead of SEO PPC social media email marketing and all other online marketing tactics

How to write for video

Know your audience

30 seconds or less (TV) No more than 3 minutes (Web)

Tight potent sentences

Be memorable

Call to Action

SEO (Web)

hellipand you must take part

Online Video and SEO

bull Have a clear descriptive title

bull Include as many accurate tags as you can

bull Think about how a user would likely find it (ldquofunny videordquo)

bull Robust description and careful categorization

bull YouTube now has the ability to place captions on its

videosThis transcript can be searched and indexed by the

engines

Commercial Scripts

Turning a bad commercial into a good one

Writing Exercise

What makes something spread

Timing

Significance

Proximity Prominence

Human Interest

Quirk Humor

Online Video -- A few facts

80 Of Worldwide Internet Users Watch Online Video

comScore released web video consumption results in September 2009 which indicated that 85 of people online consumed an average of 10 hours of video a month online

Marketing Sherpa for the second year in a row Video Marketing is the top priority for marketers surveyed ahead of SEO PPC social media email marketing and all other online marketing tactics

How to write for video

Know your audience

30 seconds or less (TV) No more than 3 minutes (Web)

Tight potent sentences

Be memorable

Call to Action

SEO (Web)

hellipand you must take part

Online Video and SEO

bull Have a clear descriptive title

bull Include as many accurate tags as you can

bull Think about how a user would likely find it (ldquofunny videordquo)

bull Robust description and careful categorization

bull YouTube now has the ability to place captions on its

videosThis transcript can be searched and indexed by the

engines

Commercial Scripts

Turning a bad commercial into a good one

Writing Exercise

Online Video -- A few facts

80 Of Worldwide Internet Users Watch Online Video

comScore released web video consumption results in September 2009 which indicated that 85 of people online consumed an average of 10 hours of video a month online

Marketing Sherpa for the second year in a row Video Marketing is the top priority for marketers surveyed ahead of SEO PPC social media email marketing and all other online marketing tactics

How to write for video

Know your audience

30 seconds or less (TV) No more than 3 minutes (Web)

Tight potent sentences

Be memorable

Call to Action

SEO (Web)

hellipand you must take part

Online Video and SEO

bull Have a clear descriptive title

bull Include as many accurate tags as you can

bull Think about how a user would likely find it (ldquofunny videordquo)

bull Robust description and careful categorization

bull YouTube now has the ability to place captions on its

videosThis transcript can be searched and indexed by the

engines

Commercial Scripts

Turning a bad commercial into a good one

Writing Exercise

How to write for video

Know your audience

30 seconds or less (TV) No more than 3 minutes (Web)

Tight potent sentences

Be memorable

Call to Action

SEO (Web)

hellipand you must take part

Online Video and SEO

bull Have a clear descriptive title

bull Include as many accurate tags as you can

bull Think about how a user would likely find it (ldquofunny videordquo)

bull Robust description and careful categorization

bull YouTube now has the ability to place captions on its

videosThis transcript can be searched and indexed by the

engines

Commercial Scripts

Turning a bad commercial into a good one

Writing Exercise

hellipand you must take part

Online Video and SEO

bull Have a clear descriptive title

bull Include as many accurate tags as you can

bull Think about how a user would likely find it (ldquofunny videordquo)

bull Robust description and careful categorization

bull YouTube now has the ability to place captions on its

videosThis transcript can be searched and indexed by the

engines

Commercial Scripts

Turning a bad commercial into a good one

Writing Exercise

Commercial Scripts

Turning a bad commercial into a good one

Writing Exercise

Turning a bad commercial into a good one

Writing Exercise

PSA Scripts

Time for a Break

Formal Video Script Format

Formal Video Script Format

Journalism assignment | Due 119

DUE

Interviews

Pitch

The Assignment

bull A journalism feature storybull At least two interviews bull 1000 -1500 words

Graded on bull Strength of the pitchideabull Quality of the narrativebull Grammarbull Interviews

The Assignment

bull A journalism feature storybull At least two interviews bull 1000 -1500 words

Graded on bull Strength of the pitchideabull Quality of the narrativebull Grammarbull Interviews

Straight News Story

bull Straight Lead

bull Explication

bull Clean

bull Objective

bull Fact-filled

bull Attributed

bull Short sentences

bull Short paragraphs

bull Active verbs

ldquoLawrence Summers the former Harvard president who has been serving as a top economic aide to President Obama during turbulent economic times will return to Harvard as a professor at the end of the year the White House announced todayrdquo

Feature

ProfileFeaturebull Delayed lead bull Creative descriptionbull Distinctive Ending

The feature does a bit more It also maybull Interpret or add color to the newsbull Instructbull Entertain

ldquoFor most of us computer programming isnrsquot a simple task Neither is flying an airplane But for Wachusett senior Mark Patterson learning how to do both wasnrsquot all that difficult ldquo

• Video Scripting
• David Guerrera film maker
• Slide 3
• What makes something spread
• Online Video -- A few facts
• How to write for video
• Online Video and SEO
• Commercial Scripts
• Writing Exercise
• Slide 10
• Slide 11
• PSA Scripts
• Slide 13
• Time for a Break
• Slide 15
• Slide 16
• Journalism assignment | Due 119
• The Assignment
• Straight News Story
• Feature

Feature

ProfileFeaturebull Delayed lead bull Creative descriptionbull Distinctive Ending

The feature does a bit more It also maybull Interpret or add color to the newsbull Instructbull Entertain

ldquoFor most of us computer programming isnrsquot a simple task Neither is flying an airplane But for Wachusett senior Mark Patterson learning how to do both wasnrsquot all that difficult ldquo

• Video Scripting
• David Guerrera film maker
• Slide 3
• What makes something spread
• Online Video -- A few facts
• How to write for video
• Online Video and SEO
• Commercial Scripts
• Writing Exercise
• Slide 10
• Slide 11
• PSA Scripts
• Slide 13
• Time for a Break
• Slide 15
• Slide 16
• Journalism assignment | Due 119
• The Assignment
• Straight News Story
• Feature