MUSIC VIDEO ANALYSIS –

VIDEOPHONE - BEYONCE

By Alex Harris

INTERTEXTUAL REFERENCES

The music video for Videophone has more than one intertextual reference. Firstly, the beginning of the video is inspired by the film Reservoir Dogs as they have tried to recreate the most famous scene of the film.

Furthermore, one of Beyonce’s characters she plays in the music video is a representation of Bettie Page, an American model. She was a well known pin-up girl and appealed to a wide audience. This is a good use of intertexuality as the producer has used outside resources to add to the hype of the video.

RELATIONSHIP BETWEEN LYRICS AND VISUALS

The lyrics to the chorus “watch me on my video phone”. The camera zooms when these lyrics are sung showing how they relate. This engages the audience and identifies who the star in the video is. Beyonce also places her hands on her chest, helping to show her sex appeal and magnifies her as an artist in the pop world.

“Do you want me?”“Press record and let me film you on my videophone”

“Do you like my bag and the colour of my nails”

IDENTIFICATION OF VOYEURISMThis is when the artist is shown in a sexual manner to add to their sex appeal.