video more.ru mediakit_october 2012
TRANSCRIPT
- 1. 3- : , CATCH-UP
- 2. 11 000
- 3. 15.4 , , .11.812.4 12.1 10.3 9.96.85.65.6 39 4.6 6.4 3.0 5.8 6.26.2 4.1 4.8 2.9 2.63.2 2.5 241 000 MAX 9,5 486 624 : TNS Metrix. +, , 100 000+, 12-54, 2012
- 4. : 45-54 12-1713% 17% 43% 57% 35-44 23% 18-2419%Affinity, %. 2012278.9 25-3429%129.7133.894.1 106.3111.1 98.1 86.6 54.752.7: TNS Web Index , 2012, 100 000+, 12-54
- 5. : , % , % / 8% 4%1% 11% 25% .25% 3% 44% 7%44%14% 14%: TNS Web Index , 2012, 100 000+, 12-54
- 6. : 4 20127 859 400Tvigle.ru 5 991 530 Molodejj.tv5 179 250ivi.ru2 993 270Videomore.ru2 690 630Zoomby.ru 1 177 000 TNT-online.ru : TNS Web Index. + , , 100 000+, 12-54, 2012
- 7. : VIDEOMORE.RU - 9%7%
- 8. : ! : TNS Web Index, + , , 100 000+, 12-54, 2012
- 9. : 2013SEO- 900,000 x1,5 500,000 2012 2013*
- 10. ios, Android Smart TV
- 11. 5 LG, Sony iPad, iPhone Android* Android, iPhone, iPad, LG,Sony
- 12. 5 VIDEOMORE: iOS (iPhone 50%/iPad 50%) 80 000 Android 95 000 35% : 2012 900 000 2013F 1 700 000 2014F 2 500 000 30% - - VideoMore (LG+Sony) 75 000
- 13. : Pre-roll -, PlayMulti-roll -, pre-roll 50% mid-roll 13% pause-roll 31% Pre-roll Multi-roll post-roll 6%
- 14. :
- 15. : 990x90 990x90 +
- 16. : 1 -2 3
- 17. : + -
- 18. : TV Digital Service digital , flash , , , , Rich
- 19. FIRST LOVE: 1 First Love 2 50 , 3 - 30 .20 . 7 -
- 20. , Pause-roll. . , CTR , , 3-6 ..! , . : - ( ). 10-15 . .
- 21. , : Pause-roll , , Pause-roll. (Mid- roll-) ( ).
- 22. CTR CTR . CTR Pause-roll, %
- 23. : 8 (495) 941-64-00: [email protected]