Video Marketing for Self-Storage:Get Real Online

Rachel Greenfield, Marketing Analyst

YouTube culture sells.

Evian + Dancing Baby AT&T + Cats

Kia + Hamsters + RobotsSprint Android + …Cats

http://www.youtube.com/watch?v=2HrQbjPjbBA

Self-storage is entertaining. Really.

“Toby Jones’ Big Ass Truck Rental and Storage” meme

Rainn Wilson in “Self Storage”

“Esposito” full-length movie “Self Storage” web TV series

Local focus + REAL humor = win.• Be in on the joke.• Find gray area between

realness and rigid professionalism.

http://www.youtube.com/watch?v=_cj2KAy2QS8

Video made blenders interesting.

“We have definitely felt an impact in sales.”—Tom Dickson, Blendtec founder and star of Will It Blend?

Video lives and works everywhere.– Share on website, blog, social, directories– Viewers experience your business– Add value through education

• Potential tenants find you in search:

The Welcome Video– Tour &/or how-to– Focus on experience

over self-promo– Write, practice script– Remember CTA

Creativity is hard. Being you isn’t.

http://www.youtube.com/watch?v=zdSGTCTnd0Q

ACTION!Anything that

shoots videoTripod (?)Microphone (?)

Done.

Editing makes your vision real.

Listen up!

♬ Ignore copyright laws, and YouTube may silence you. ♬

http://www.youtube.com/watch?v=Fc1aK_sH278

Distribution: Win those eyeballs.

• Upload to YouTube, Vimeo, Funny Or Die• Send the right signals to Google embed and crosslink

Self-storage video SEO is a largely untapped opportunity. Be the first or best in your geo.

Promotion: Social share, etc.

Ask your network to share videos.

•Staff friends and family

•Local organizations

•Local bloggers/reporters

•Industry peers

•Current tenants

Does it work? Tracking + Analytics

• Exclusive promo• Unique phone #

• Call tracking• http://callfire.com

• Unique URL path• Google Analytics

• Advanced tracking• http://wistia.com

Fun ideas for the road.• User-generated content: Have

customers send in videos• Hold contests for the best idea• Poke fun at the mundane, make it

interesting: “Eye in the sky”• When in doubt cute animals

Bye!

701 Brazos St., Suite 700Austin, TX 78701

Direct: (954) 554-4070rachel@sparefoot.com

Video resources: http://blog.sparefoot.com/video