video learning to improve learning effectiveness
TRANSCRIPT
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Raising the bar in service: Interactive film to train bartenders worldwide
Dan Jones – Head of Production
brightwave.co.uk
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o Our case study:Bar Academy Essentials
o Why video was righto Instructional video - demo o Planning and practical tips o Immersive video - demo o Summary
Today we’re looking at…
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The requirement…. What needed to change?
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The solution – immersive video
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The solution – instructional video
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Planningo Design o Character matrix and castingo Writing o Logistics
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Initial design and prototyping o Shooting style(s) o Scoring o Design/layout o Tone of voice o Technologyo Stakeholder buy-in
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Character matrix and casting o Matrix o Professional actors or employees o Show reels or casting dayo Rehearsal day o Learn your lines! o Budget
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Writing o Writing drama o Audience o Believable o Conflict, impact, humouro String of pearls
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Simple ‘string of pearls’ structure
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Logistics o Planning, planning and a bit more
planningo Locationso Setups o Backups o On-shoot
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The solution – immersive video
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Summaryo Planningo Incremental stepso Mitigating risk o Organisation