Video Killed the Reference Desk

Nyssa WalshOregon College of Oriental Medicine

Libraries in viral videos

Libraries in viral videos

Libraries in viral videos

Viral marketing

According to the New York Times in 2007:

“Mentos sales in the United States climbed nearly 20 percent last year, their highest such increase ever. ‘It is safe to say the whole EepyBird Mentos geyser craze was a big part of the increase,’ said Pete Healy, the company’s vice president for marketing.”

• What happens when your patrons search for you?

• YouTube and Vimeo as social networking, link videos to your library’s Twitter feeds, Facebook page, RSS feed, LinkedIn…

Academic libraries: use your videos to provide a resource to students

Title: Database Search TutorialAuthor: Portland Public Library020-(viral video)040-DNLM/DLC|cDLC|dYDX|dBTCTA|dYDXCP|dNLM|dBWX|dOOJ 245-Database search tutorial.260-Portland, OR :|Portland Public Library :| cc2009300-1 minutes, 30 seconds 605-Libraries -- Search Techniques -- Database searching -- Research guide -- Library training

Title: Librarians Sing the BluesAuthor: Portland Public Library

020-(viral video)040-DNLM/DLC|cDLC|dYDX|dBTCTA|dYDXCP|dNLM|dBWX|dOOJ 245-Librarians sing the blues.260-Portland, OR :|Portland Public Library :| cc2010300-3 minutes, 30 seconds 605-Libraries -- Entertainment – Library Entertainment -- Blues -- Education -- Outreach

Public libraries: include your videos in your OPAC as part of your collection

Videos for reference

Videos to address all kinds of users

Videos as outreach

Be creative!

Use the talents of your library Recruit your patrons

Will video kill the reference desk?

…no.

• http://ceoworld.biz/ceo/2009/04/28/can-social-networking-sites-increase-search-engine-rankings

• http://venturebeat.com/2010/09/17/the-ipad-effect-on-laptops-negative-sales-growth-best-buy-ceo-claims-notebook-sales-halved/

• http://sidk.info/2007/11/13/string-theory-lectures-at-tifr-by-shiraz-minwalla/

• http://www.goodhousekeeping.com/home/organizing/clean-out-clutter

• http://www.wmaker.net/mapizeportal/Data-Visualization_a92.html

• http://units.sla.org/chapter/clis/newsprofile.html