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SMART DATA, SMART TOOLS TO GET YOUR VIDEO SEEN, SHARED & LOVED HOW WE DO IT

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Post on 17-Feb-2017

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SMART DATA, SMART TOOLSTO GET YOUR VIDEO SEEN, SHARED &

LOVED HOW WE DO IT

HOW WE DELIVER VIDEO SUCCESS

Global leader in video distribution and engagement, blending

formats to deliver against KPIs

Predict viral potential with creative and distribution

insights; Measure brand equity impact

Unruly Custom Audiences ™

Unruly Activate™Unruly ShareRank™Emotional targeting based on user response to your video

creative

UNRULY SHARERANKWHY DO PEOPLE SHARE?

Title position hereYour title sit over itDISCOVER & TARGET THE MOST EMOTIONAL

PEOPLE

UNRULY CUSTOM AUDIENCES

Title position hereYour title sit over it

Data source: Unruly Activate and Unruly ShareRank data 2015

Unruly Cus-tom Audience:

[891]

Advertiser Target:

[251,800]

Views Delivered

CUSTOM AUDIENCE UPLIFT

38%Increased

Favorability Towards Brand

73%

AdvertiserTarget

UnrulyCustom Audience

Intended to Purchase

37%

Intended to

Purchase

78%

AdvertiserTarget

UnrulyCustom Audience

+92%+111%

Completed the Video

73%

Completed the Video

87%

AdvertiserTarget

UnrulyCustom Audience

+19%

Increased Favorability

Towards Brand

CASE STUDY: SAMPLE APPAREL BRAND

Native Newsfeed

IncentivizedVideo

Skippable Pre-Roll

Outstream Video

BLEND OF 4 AD FORMATS FOR ALL YOUR KPIs

UNRULY ACTIVATE

UNRULY DELIVERS VIDEO SUCCESS ON THE OPEN WEBMAKE YOUR CONTENT DISCOVERABLE

18.0% views67.8

%views

YOUTUBE.COM & EMBEDDED YOUTUBE PLAYER

Source: US – comScore Video Metrix, July 2015, ads and content video views

THE OPEN WEB14.2% views

FACEBOOK.COM

BRANDS TRUST UNRULY

FIVE PILLARS OF THE UNRULY SHIELD:

• Proprietary ad safety tech • 3rd party ad safety tech• Industry certifications• A dedicated Brand Safety

team• “Flag button” on every 1000th

impression for consumer feedback

GET YOUR VIDEO SEEN, SHARED & LOVED

LET’S TALK!DROP US A LINE AT [email protected]