video got brighter
TRANSCRIPT
HOW WE DELIVER VIDEO SUCCESS
Global leader in video distribution and engagement, blending
formats to deliver against KPIs
Predict viral potential with creative and distribution
insights; Measure brand equity impact
Unruly Custom Audiences ™
Unruly Activate™Unruly ShareRank™Emotional targeting based on user response to your video
creative
Title position hereYour title sit over itDISCOVER & TARGET THE MOST EMOTIONAL
PEOPLE
UNRULY CUSTOM AUDIENCES
Title position hereYour title sit over it
Data source: Unruly Activate and Unruly ShareRank data 2015
Unruly Cus-tom Audience:
[891]
Advertiser Target:
[251,800]
Views Delivered
CUSTOM AUDIENCE UPLIFT
38%Increased
Favorability Towards Brand
73%
AdvertiserTarget
UnrulyCustom Audience
Intended to Purchase
37%
Intended to
Purchase
78%
AdvertiserTarget
UnrulyCustom Audience
+92%+111%
Completed the Video
73%
Completed the Video
87%
AdvertiserTarget
UnrulyCustom Audience
+19%
Increased Favorability
Towards Brand
CASE STUDY: SAMPLE APPAREL BRAND
Native Newsfeed
IncentivizedVideo
Skippable Pre-Roll
Outstream Video
BLEND OF 4 AD FORMATS FOR ALL YOUR KPIs
UNRULY ACTIVATE
UNRULY DELIVERS VIDEO SUCCESS ON THE OPEN WEBMAKE YOUR CONTENT DISCOVERABLE
18.0% views67.8
%views
YOUTUBE.COM & EMBEDDED YOUTUBE PLAYER
Source: US – comScore Video Metrix, July 2015, ads and content video views
THE OPEN WEB14.2% views
FACEBOOK.COM
BRANDS TRUST UNRULY
FIVE PILLARS OF THE UNRULY SHIELD:
• Proprietary ad safety tech • 3rd party ad safety tech• Industry certifications• A dedicated Brand Safety
team• “Flag button” on every 1000th
impression for consumer feedback