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TRANSCRIPT
FIND OUT HOW EMIRATES AIRLINE TARGETED POTENTIAL FYLERS IN WORLD FIRST PROGRAMMATIC VIDEO CAMPAIGN
VIDEO GETS PERSONAL DYNAMIC VIDEO POWERED BY SEARCH INTELLIGENCE
CHALLENGERAISE AWARENESS OF EMIRATES’ ECONOMY OFFERING BY HIGHLIGHTING THE BENEFITS OF THEIR ON-BOARD SERVICE TO ABC1 25–54 AFFLUENT INDIVIDUALS.
ELEVATING EMIRATES’ ECONOMY CLASS WITH DYNAMIC VIDEO POWERED BY SEARCH INTELLIGENCE
SOLUTIONEMIRATES LEVERAGED CAPTIFY’S SEARCH INTELLIGENCE TO DYNAMICALLY TARGET USERS WITH A PERSONALISED AND RELEVANT INTERACTIVE VIDEO FORMAT, DISPLAYING CONTENT BASED ON THE ACTUAL INTERESTS OF THE END USER.
CAPTIFY PINPOINTED THE TRAVEL ATTRIBUTES THAT MATTERED MOST TO USERS WHO HAD SHOWN INTEREST IN FLYING WITH EMIRATES, THEIR COMPETITORS AND THOSE WHO DISPLAYED SIGNALS OF A TRAVEL ENTHUSIAST.
THE DATA DRILLED DOWN INTO ATTRIBUTES SUCH AS SERVICE ON BOARD, FREE WI-FI AND KIDS ENTERTAINMENT OPTIONS.
VIDEO POWERED BY SEARCH INTELLIGENCE OFFERS A DEEPER LEVEL OF TARGETING, PERSONALISATION AND CREATIVITY, SIMPLY NOT ACHIEVABLE BEFORE.
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VOCABULARY
CONTEXT
CONNECTIONS
KINDLE
TRUNKI SUITCASE
STREAMING VIDEO
KIDS CLUB
USER A
USER B
CLOTHES INDUBAI
APP FOR TRANSLATIONS
KIDS SHORTS
TRAVEL
HOTELS
LUGGAGE
FOOD
LUXURY
CULTURE
ARTS
AN
ALY
SIN
G 1
4 B
ILLI
ON
SEA
RCH
ES
CREATIVE #2
CREATIVE #1
HOW IT WORKS
CHILD FRIENDLYRESTAURANTS
BOLSTERING VIEWS & INCREASING ENGAGEMENT
ON AVERAGE USERS WATCHED
87% OF EACH VIDEO
25%
UPLIFT IN
PERFORMANCE VS STANDARD PRE-ROLL
USERS SPENT AN ADDITIONAL
27 SECONDS INTERACTING WITHIN THE UNIT
GET IN TOUCH
SALES [email protected]
CLIENT STRATEGY [email protected]
TRADING [email protected]
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