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FIND OUT HOW EMIRATES AIRLINE TARGETED POTENTIAL FYLERS IN WORLD FIRST PROGRAMMATIC VIDEO CAMPAIGN VIDEO GETS PERSONAL DYNAMIC VIDEO POWERED BY SEARCH INTELLIGENCE

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Page 1: VIDEO GETS PERSONAL - CAPTIFY€¦ · video gets personal dynamic video powered by search intelligence. challenge raise awareness of emiratesÕ economy offering by highlighting the

FIND OUT HOW EMIRATES AIRLINE TARGETED POTENTIAL FYLERS IN WORLD FIRST PROGRAMMATIC VIDEO CAMPAIGN

VIDEO GETS PERSONAL DYNAMIC VIDEO POWERED BY SEARCH INTELLIGENCE

Page 2: VIDEO GETS PERSONAL - CAPTIFY€¦ · video gets personal dynamic video powered by search intelligence. challenge raise awareness of emiratesÕ economy offering by highlighting the

CHALLENGERAISE AWARENESS OF EMIRATES’ ECONOMY OFFERING BY HIGHLIGHTING THE BENEFITS OF THEIR ON-BOARD SERVICE TO ABC1 25–54 AFFLUENT INDIVIDUALS.

ELEVATING EMIRATES’ ECONOMY CLASS WITH DYNAMIC VIDEO POWERED BY SEARCH INTELLIGENCE

SOLUTIONEMIRATES LEVERAGED CAPTIFY’S SEARCH INTELLIGENCE TO DYNAMICALLY TARGET USERS WITH A PERSONALISED AND RELEVANT INTERACTIVE VIDEO FORMAT, DISPLAYING CONTENT BASED ON THE ACTUAL INTERESTS OF THE END USER.

CAPTIFY PINPOINTED THE TRAVEL ATTRIBUTES THAT MATTERED MOST TO USERS WHO HAD SHOWN INTEREST IN FLYING WITH EMIRATES, THEIR COMPETITORS AND THOSE WHO DISPLAYED SIGNALS OF A TRAVEL ENTHUSIAST.

THE DATA DRILLED DOWN INTO ATTRIBUTES SUCH AS SERVICE ON BOARD, FREE WI-FI AND KIDS ENTERTAINMENT OPTIONS.

VIDEO POWERED BY SEARCH INTELLIGENCE OFFERS A DEEPER LEVEL OF TARGETING, PERSONALISATION AND CREATIVITY, SIMPLY NOT ACHIEVABLE BEFORE.

READ MORE ON THE DRUM

Page 3: VIDEO GETS PERSONAL - CAPTIFY€¦ · video gets personal dynamic video powered by search intelligence. challenge raise awareness of emiratesÕ economy offering by highlighting the

CAPTIFYAUDIENCE HQ

VOCABULARY

CONTEXT

CONNECTIONS

KINDLE

TRUNKI SUITCASE

STREAMING VIDEO

KIDS CLUB

USER A

USER B

CLOTHES INDUBAI

APP FOR TRANSLATIONS

KIDS SHORTS

TRAVEL

HOTELS

LUGGAGE

FOOD

LUXURY

CULTURE

ARTS

AN

ALY

SIN

G 1

4 B

ILLI

ON

SEA

RCH

ES

CREATIVE #2

CREATIVE #1

HOW IT WORKS

CHILD FRIENDLYRESTAURANTS

Page 4: VIDEO GETS PERSONAL - CAPTIFY€¦ · video gets personal dynamic video powered by search intelligence. challenge raise awareness of emiratesÕ economy offering by highlighting the

BOLSTERING VIEWS & INCREASING ENGAGEMENT

ON AVERAGE USERS WATCHED

87% OF EACH VIDEO

25%

UPLIFT IN

PERFORMANCE VS STANDARD PRE-ROLL

USERS SPENT AN ADDITIONAL

27 SECONDS INTERACTING WITHIN THE UNIT

Page 5: VIDEO GETS PERSONAL - CAPTIFY€¦ · video gets personal dynamic video powered by search intelligence. challenge raise awareness of emiratesÕ economy offering by highlighting the

GET IN TOUCH

SALES [email protected]

CLIENT STRATEGY [email protected]

TRADING [email protected]

(+44) 2078 126330

5 LANGLEY STREETWC2H 9JA