VIDEO GAME TRAILER AND SOCIAL VIDEO PRODUCTION AND MARKETING

SUPERCOOL CREATIVE AGENCY

TABLE OF CONTENTS

1. Company Brief: Why Supercool?2. Capabilities3. Portfolio

• Tencent - Monster Castle (Game trailer and Facebook ads)• Capcom - Street Fighter X Tekken (Game campaign)• Empire - Guardians of Valor (Game trailer and Facebook ads)• Oasis Games - Naruto Online (Influencer video)• Atari - The UnderGarden (Trailer)• Keysight Technologies - DDR (non-gaming, promoted Facebook social

videos)4. Sizzle Reel and More Work5. Supercool Social and Articles6. Contact

Brief: WHY SUPERCOOL?

Supercool Creative is more than a production company. We are also a video marketing agency, so we bring a marketing sensibility to the creative concepts

we develop, scripts we write and videos we produce.

Supercool is led by Creative Director David Murdico, a quoted expert and contributing writer for publications like TheAmerican Marketing Association,

AdWeek, AdAge, Business Insider, iMedia, Pharma360, MediaPost, as well as a speaker / panelist for MediaPost Social Media Insider Summit, Digital

Hollywood, Viral Summit, WebCongress and his alma mater, The University of Southern California.

We work across a wide range of industries including video games, apps, consumer electronics, tech, pharma, CPG and more…

CAPABILITIES

Supercool Creative Agency specializes in:

• Creative concepts / Scripting• Video production / Live Action / Motion Graphics / Animation / CGI• Overall digital marketing strategy• Video marketing via social media, PR and influencers• Working with AAA games, Licensing and third party for approvals and meeting deadlines

(Oasis Games, Capcom, Bandai Namco, X-Box, Playstation• Working across multiple countries (US, UK, Japan, China, South America, UAE)• Localizing content for multiple regions / languages

For some of the coolest brands on the planet!

PORTFOLIO

Supercool focuses on creating video asset, social video and game trailer concepts that:

BRING GAME CHARACTERS TO LIFE

INTEGRATE POP CULTURE / NEW TRENDS IN SOCIAL VIDEO MARKETING

MIX LIVE ACTION AND GAME CAPTURE

EMPHASIZE ENTERTAINMENT - GAME FEATURES - STRONG CTAs

TENCENT - MONSTER CASTLE

For castle defense mobile game Monster Castle, Supercool envisioned a parody TV ad featuring a high-pressure salesman selling “everything you need to defend your castle.” We brought actual game characters to life as they call in to order new weaponry for their castle.

Chain of Approval - Tencent in Shenzhen, China

Videos Feature:• Unique concept• Bringing characters to life• Showing game features • Fun, shareable execution• Strong CTA

Official Game Trailer

:15 Facebook Ad / Social Version

CAPCOM - STREET FIGHTER X TEKKEN

For the release of Street Fighter X Tekken, Supercool created and managed a successful 5-month campaign that included:

• Overall campaign concepts / development• 10-episode YouTube video series• 5 monthly Facebook contests across 6

countries and localized for 4 languages - English, French, German and Italian

• Facebook, Twitter and YouTube community management

Chain of review / approvals went from Capcom US to Capcom UK to Capcom Japan, plus 3rd Parties

Videos and Campaign Featured:• Unique concepts• AAA game

10 Episode Video Series

5 multi-language, localized Facebook contests across 6 countries

EMPIRE - GUARDIANS OF VALOR

Official Game Trailer

:15 Facebook Ad / Social Version

For mobile game Guardians of Valor, Supercool brought the “Boss” a black and red genie named Belthanar, to life,.

When a player wishes he could “beat that genie in real life,” Belthanar appears - “wish granted” - and a real-life battle ensues - in the player’s apartment.

Game developer out of Bahrain

Videos Feature:• Unique concept• Bringing characters to life• Showing game features • Fun, shareable execution• Strong CTA

OASIS GAMES - NARUTO ONLINE

Youtube Influencer VideoPublished 4/29/17

View count above as of 5/8/17

For browser game Naruto Online, Supercool teamed up with YouTubers Wisecrack to create a video that works the philosophy of Naruto into a timely comparison to the original Ghost in the Shell. Real geek stuff!

Naruto is licensed by Bandai NamcoChain of approvals - Oasis Games in Beijing, China

Video Features:• Unique concept• Working the game and characters into a wider

story• Influencer marketing to reach a unique

audience• Integrating animated movie footage• Fun, shareable execution• Strong CTAs

ATARI - THE UNDERGARDEN

Official Game Trailer

For chill-out, relaxation game The Undergarden, billed as an “anti-first person shooter,” Supercool brought two 1st person shooter game characters to life in the middle of a fire fight, where they’re pulled, one-by-one into The Undergarden where they become suddenly VERY relaxed - to comedic proportions.

Video Features:• Unique concept• Bringing characters to life• Showing game features • Integrating footage from another game• Fun, shareable execution• Strong CTA

KEYSIGHT TECHNOLOGIES - DDR

Facebook / Social Ad

Keysight Technologies is a multi-billion dollar tech company, but we included it in our game deck because it involves gamers and has the feel of a game trailer.

Keysight Technologies asked Supercool Creative to develop a series of Facebook / social videos to promote their DDR and EXA products. Supercool thought it would be funny to watch two hyper-bumbling gamers put an electrified colander on grandma’s head and watch the sparks fly!

Videos utilized in extensive Facebook campaign.

Video Features:• Unique concept• Using gamers to promote a high tech product• Showing product features in a fun way• Shareable execution• Strong CTA

SIZZLE REEL AND MORE WORK

SUPERCOOL CREATIVE AGENCY REEL

View more work @ supercoolcreative.com

SUPERCOOL SOCIAL AND ARTICLES

CONTACT

7083 Hollywood Blvd, First Floor Los Angeles, CA 90028

(323) 609-3715

www.supercoolcreative.com supercool@supercoolcreative.com