Video for Community Outreach

Video for Community Outreach

Erin CochranMedia SpecialistMarin Health and Human Services@PackedForTravel

Maureen Mo De NievaSenior Program CoordinatorMarin Health and Human Services@Motastic

BOTHThis session highlights the power of video for community outreach, including using a smartphone to make professional quality videos, leveraging public TV channels, content and length guidelines, software tips, and advice for promotion and distribution. Attendees will walk away with a resource toolkit for implementing video campaigns. We will also have an interactive photo booth for attendees to shoot live video that they can immediately post to their social media accounts.

1

#DynamicDuo4Gov - #GSMCON2016 - #MoOnTheGo

For your opening you can still say, from our tips you'll walk out with new ideas, resources and templates.Coping mechanisms for dealing with last minute requests and juggling it all. We might not be great videographers, but we can be good at video if we practice.

No more than 1 minute

2

Tip #1: Smartphones Work!Be organicKeep it simple Top three tricks: be close to your subject, vary the angles, shoot in order into video editor app

Shout out to Kerry Shearer? He has a great list on smartphone accessories.

Hold up props

#4: Quality Video in Less TimeDont have time to storyboard? Create a video with your SmartPhone!More forgiving organic videos

3

Smartphone Style Videos: TakeawaysAdding logos to your camera roll or easy access remotelyHaving generic B-roll of office buildings Leveraging Cloud based backup to have room

4

Tip #2: Be Creative Tapping collective brain poolCapitalize on trendsHumor parody example

MO lead, ERIN second 5

MO lead, Erin second

Erin: 1 in 4 seniors today, by 2030 1 in 3 seniors, but we know there many 20-30 year olds living at home with parents and commuting to SF highlight multiple generations cater to different generations 6

Ribbon cuttingFirefighter saves cat from treeKids happily eating vegetablesFirewood safety tips

Sounds LikeA Popular Video

Popular from Wicked reference7

#1: Be CreativeShow Programs and Organizations in Unique Ways, Capitalize on Trends .

115K + VIEWS

ERIN lead, MO second

8

Tip #3: Good Content SellsFills a needVideo trumps same old flyerPlan ahead

ERIN lead, Mo second

Fills a needFirewood: Dont Get Burned115,612 Views

Irony that its firewoodVideo trumps flyer/textFigure out distribution plan ahead of time: Topic not sexy but if you have an effective distribution method then it can be tops!

Takeaway: Unique distribution methods caught users when they needed the information most.

9

Tip #4: Sharing is CaringPeople remember listsAlternative to traditional PSA styleAdaptable content for multiple outletsMagical formula: awareness + tips + takeaway

Easy to frame, bullets, top three tips and takeaway

Create Templates for Evergreen Content, Use by Volunteers/Interns, Newsletters10

11

Tip #5: Be Your Own NewsCreate news when media fails to cover eventsQuick format with minimal prep timeFootage at public event easier for release forms

Signs posted at fair entrance with release information and notice of photography/video on site. Instructions on where to go for opting-out.Create Templates for E-mail Signatures, Website Content, Social Media and More!Use CAPTUREOnce a news outlet finds, say, a photo it wants to publish, Capture lets them send a rights request to the person who originally posted it. That person doesnt have to have the Capture app downloaded to their phone to receive the request; the request simply comes to them throughthe social media site they used to post the photo. If they used Twitter, theyll get the request in the form of a tweet from Capture. If they used Instagram, the request will come through as a photo comment.People arent paid when news organizations use their photos, but Mr. Osher described it as another form of validation.

12

Erin lead, Mo second 13

Tip #6: Go LiveUse as a recognition to event organizers and volunteersNo storyboard? No problem!Perfection isnt the goal

14

Go Live Cont: Where am I? Style Does not need sound, text on screen for auto-play. Adding text: Where am I? in the video enhances experience ADA Compliance: you can add captions.

Captions: https://www.facebook.com/help/261764017354370 Although the video autoplay feature will get a video started while a Facebook users scrolls down their newsfeed, this feature will not play sound, and many mobile users actually have autoplay disabled in order to save on bandwidth usage.Excellent engagement with followers15

16

17

Tip #7: It Takes a Village to Amplify a MessagePartner with community agenciesDistribute in different waysAccess to funding and volunteersClosed Captioning isnt enough

Partner with community agencies: Ex. community access cable channelsRuns continuously on lobby screens, website sliders, and local access televisionGrant Funded, Community Access Television, Volunteers

Distribution of Videos: TakeawaysExtending video across multiple channels: newsletters to FB posts to presentations (using one video in multiple ways)Unique outlets: Craigslist case study to home owners association e-mail blasts

18

External partnerships19

20

Resource #1: Building Your CaseYou cant clone yourselfVideo doesnt have to eat up time or budget

Partner with community agencies: Ex. community access cable channelsRuns continuously on lobby screens, website sliders, and local access televisionGrant Funded, Community Access Television, Volunteers

Distribution of Videos: TakeawaysExtending video across multiple channels: newsletters to FB posts to presentations (using one video in multiple ways)Unique outlets: Craigslist case study to home owners association e-mail blasts

21

Resource #2: SoundClosed Captioning Free Music Sites:http://freemusicarchive.org/http://www.mobygratis.com/http://publicdomain4u.com/

https://support.google.com/youtube/answer/6373554

22

Content/Length Takeaways

Short sweet and conciseConvert boring text to compelling visualsPerspective makes a difference. How you frame the subject or event?Photography tips apply to video formatting.

23

#DynamicDuo4Gov - #GSMCON2016 - #MoOnTheGo

mdenieva@marincounty.org - ecochran@marincounty.org

QUESTIONS?Please provide session feedback via the conference mobile app.

How a News Outlet Might Use Capture

Once a news outlet finds, say, a photo it wants to publish, Capture lets them send a rights request to the person who originally posted it. That person doesnt have to have the Capture app downloaded to their phone to receive the request; the request simply comes to them throughthe social media site they used to post the photo. If they used Twitter, theyll get the request in the form of a tweet from Capture. If they used Instagram, the request will come through as a photo comment.People arent paid when news organizations use their photos, but Mr. Osher described it as another form of validation.

25

26

Idea: Photos as a Video CollagePhotos should be of similar resolution quality for consistencyQuick easy way to build engagementUse existing tools to showcase your photos as a video

28

Idea: Where am I? Style Does not need sound, text on screen for auto-play. Adding text: Where am I? in the video enhances experience ADA Compliance: you can add captions.

Captions: https://www.facebook.com/help/261764017354370 Although the video autoplay feature will get a video started while a Facebook users scrolls down their newsfeed, this feature will not play sound, and many mobile users actually have autoplay disabled in order to save on bandwidth usage.Excellent engagement with followers29

Distribution of Videos: Takeaways

Extending video across multiple channels: newsletters to FB posts to presentations (using one video in multiple ways)Unique outlets: Craigslist case study to home owners association e-mail blasts

30

#iamHHS video Tanya 31

32