video direct for website
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©2008 Aardvark Innovation Ltd. All Rights Reserved
Affordable online Video Production
About Us
VideoDirect is a division of Aardvark Innovation which provides a wide range of online sales and marketing services to partners including:
VideoDirect provides a complete, wholesale (B2B) solution for publishers, associations and online retailers looking for a cost effective way to bring the power of online video to their website or directory.
VideoDirect handles the whole process from production to promotion and enables our partners to add a retail margin or offer the service as a member benefit.
The company benefits from an experienced management team.
Managing Director: Richard Counsell: Barclays Bank and Sunday Telegraphs Entrepreneur of the Year, 2000. Lloyds TSB ‘Big Idea’ Winner 2005. Finalist ‘Licensing Awards’ 2007
Sales Director: Tina Veater: Former director of Northcliffe Newspapers
Finance Director: Phil Morris: Formely of Deloitte
Chairman: Charles Sanders: Founder director of Druid Group, sold for £765m in 2000
The Increasing Importance of Online Video
• We live in a world where most people use the internet every day, often spending more time online than watching television.
• Online video is now an increasingly important way for your advertisers or members to get noticed and to keep online visitors engaged.
• Consumers absorb more information when it’s presented in an engaging and attractive format. Furthermore, much more information is presented to the consumer through video than from text or a photo providing the consumer with a higher level of trust of the product or service and therefore increasing the chances of purchase.
Comscore Research company, state during April 2007, 80% of UK internet users over the age of 15 watched a video online
B2B Solution for Partners
•The unique process behind VideoDirect has been designed to make online videos affordable and flexible for SME sized businesses from all sectors.
•After the initial booking is made with a sales partner, VideoDirect handles all aspects of the Video from filming, editing, hosting and promotion.
•How Does it Work?
Your sales team offer the opportunity to advertisers or members at your retail price
DIY or Professional Footage Captured
Video is edited to 2-3mins of final footage
Client sent link to approve the final edit and uploads contact/response details
Video goes live on your new video directory/websiteVideo link sent to client for own website
Video is made available for the agreed/paid for timescale
Invoice Sent to Partner at wholesale cost
Own brand video directory is designed and built for your website
Video is booked online and the Client/Member gets sent a secure login in to the online studio
DIY Footage Option
•Partner books a new video online
•Client is sent secure login to the online Studio
•Client books camcorder equipment at £10/day
•Camcorder equipment arrives and client films >30 minutes of footage
•Client uploads text, contact details and logo.
•Camera sent back to VideoDirect
•Footage Edited to 2-3 minute flash video
•Client sent draft for 1 edit
•Final video is uploaded to partner video directory
•Video is sent to client for own website
•Hosting and promotion starts
•Partner Invoiced Wholesale Cost:
Production and then monthly hosting
•Email [email protected] for current wholesale cost
Professional Footage Option
•Partner books a new video online
•Client is sent secure login to the online Studio
•Client books professional cameraman to visit single location
•Client uploads text, contact details and logo.
•Cameraman films ½ day with client at single location
•Footage Edited to 2-3 minute flash video
•Client sent draft for >3 edits
•On approval final video is uploaded to partner video directory
•Video is sent to client for own website
•Hosting and promotion starts
•Partner Invoiced Wholesale Cost:
Production and then monthly hosting
•Email [email protected] for current wholesale cost
The Production Process
Benefits to Partners
• No cost to create a significant revenue opportunity or member benefit
• VideoDirect offers a scaleable and reliable solution from Day 1
• Positioning your brand at the heart of innovation and creativity
• Your Company/Association logo will appear on screen on all Videos
• You can offer a unique service at extremely competitive rates
• Easily integrate with VideoDirect without any bandwidth implications
• Increase traffic with great content for visitors/readers
• Analytics enables the monitoring of response and visitors 24/7
• Revenue generation from non/irregular advertisers or members
• Use the online video yourself to promote your business and services
Benefits to Clients/Members
• Low cost way of further promoting their business, products or services
• Easily integrate the video into their own website with full technical support
• Increase the visitors/sales to their website
• Clients can link or embed the video in emails, blogs and newsletters to promote their business
• Clients can alternate/pause/update videos throughout the agreed hosting period
• Show customers that they value innovation and creativity
• Case studies and full instructions are provided to help get the best results
• Technical support from the VideoDirect team to create a valuable business asset
Cost to Partners
•We provide a complete B2B service from production to promotion at an affordable wholesale cost to publishers, retailers and member organisations.
•After a Video is booked online by a partner, VideoDirect invoices a wholesale production charge for filming and editing per video and then a monthly hosting and promotion fee per video for an agreed period of time.
•Production costs are payable at 14 days.
•Hosting and promotion costs are payable monthly.
•Each video is booked using a unique reference number and detailed statements are issued to allow partners to check live videos against payments.
•Partners typically add 100-200% for a retail margin on both the production and hosting charges.
Video Directory Setup
There is no cost to a new partner for the service.
Instead partners pay a one off sales guarantee to cover the design, building or integration of a customised video directory. Partners are then not invoiced for production costs until the sales guarantee is exceeded.
To discuss how VideoDirect could work with your business, please contact Richard Counsell
T: 0845 0176 292
F: 01225 738 661