video conversation channels :: plan, produce & place

Video Conversation ChannelsJon DiGregory from Cantaloupe

@jondigregory #[email protected]

mailto:[email protected]

What are Video Conversation Channels?

The Four Unique Personalit ies Of Your Sales Cycle

Fran Dan Claire Bob

* Plan * Produce * Place

* Basic Video Concepts

The Obvious: Video stories are

super duper powerful

* Basic Video Concept

01: Power

The Obvious:Believability

ClarityGut FeelingPersuasion

Understanding =

JumpingHurdles


01: Power

My brother can do really cool “wheelies” on his motorcycle!


01: Power

My brother can do really cool “wheelies” on his motorcycle!My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.

Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since

Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.


01: Power

My brother can do really cool “wheelies” on his motorcycle!My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since.


01: Power


01: Power

My brother can do really cool “wheelies” on his motorcycle!My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since.


01: Power

Even You!Have a story

to tell


02: Even You

Even You!Have people who

want to hear your story


02: Even You


03: ROIMain ROI CAN NOT be

explained!

What is the ROI of Your Mother?


03: ROI

Gut feeling

Facts & Data


04: Gut First

01. Primary Emotional

Connection02. Secondary

Emotional Connection

Cart before the horse


04: Gut First

01. Primary Emotional Connection

02. Secondary Emotional Connection

Horse before the cart


04: Gut First


04: Gut First

Simon Sinek: startwithwhy.com

When a story is told with data tucked inside, our brains cleverly lock the

data onto the feelings we experience while listening to that story.

Then, when the information is recalled, so is that feeling.


04: Gut First

Videos allow us to easily understand each other


05: We Be The Same

Video doesn’t sell your stuff


06: Opportunit ies

Creates more opportunit ies to sell

Video = Internet Currency


06: Opportunit ies

Video needs to be ONGOING to work


07: Ongoing

Exactly two nights to stop watching...


07: Ongoing

Permanent vs. Disposable


07: Ongoing

Your sales cycle is longer than just one conversation


07: Ongoing

✆


07: Ongoing

✆ $


07: Ongoing

✆ $

4 weeks


07: Ongoing

✆ $

4 weeks

✔

18mn


07: Ongoing

✆ $

4 weeks

✔ ▶ ▶ ▶ ▶

18mn


07: Ongoing

✆ $

4 weeks

✔

x▶ ▶ ▶ ▶

18mn


07: Ongoing

✆ $

4 weeks

✔

4

x▶ ▶ ▶ ▶

18mn


07: Ongoing

Your prospects takes action with confidence and reassurance...

without fear, uncertainty and doubt


07: Ongoing


07: Ongoing

Staged vs. Authentic* Basic Video Concept

08: Real

$$$$$$$$$$$$ $$$$$

NO SCRIPTS, ACTORS, VO, or STAGED CONTENT!

You actually can.... handle the truth.


08: Real

There are no magic Viral Video recipes!


09: No Recipe

72,133,433


09: No Recipe

DIGEST CONFIRM BELIEVEFIND

TELL your story

PROVEyour story

REINFORCE

your storyINTRODUCE

your story

Fran Dan Claire Bob


10: Personality

pencils ready...

html5 Hosting

VIDEO SEO

STORYTELLING

sound

production Publishers

Management

LinkedIN

Facebook

email

DURATION LEGAL

Eyeballsgut feeling

lighting

travel

approval

Call-To-Action

DISTRIBUTIONcross database

emotional equation

YouTube

Vimeo

kaltura conversations

Rhythm

authentic

CODEC

interview

white balance

render

content

thumbnail

transcribe

conflict

resolution

commitment statementindexing

INTERNET CURRENCY

flash

headline

mobile

measure

ful l screen

sharedisposable

calendar

WHY

FRAMINGlanding

page

video magazine

storage

EXPORTING

series

episodeswhite balance

payoff

intensity

clarity

sponsor driven

transcribing

VIRALTITLE

MOOD

pacing

client story

about us

blurry space

footage

ARCHIVING

audience

indexing

breadcrumbs

Are We Confused Yet?

10

TELL

ABOUT US

WEB/SOCIAL

8

PROVE

CLIENT STORY

EMAIL

4

REINFORCE

BEST PRAC

EMAIL/SOCIAL

8

INTRODUCE

INDUSTRY X

PUBLISHERS

PAIN SCORE

STYLE

STORY

PLACEMENT

Fran Dan Claire Bob

10

TELL

ABOUT US

WEB/SOCIAL

8

PROVE

CLIENT STORY

EMAIL

4

REINFORCE

BEST PRAC

EMAIL/SOCIAL

8

INTRODUCE

INDUSTRY X

PUBLISHERS

PAIN SCORE

STYLE

STORY

PLACEMENT

Fran Dan Claire Bob

* The best we can do with l it t le information is mediocre...

Trena

10

TELL

ABOUT US

WEB/SOCIAL

8

PROVE

CLIENT STORY

EMAIL

4

REINFORCE

BEST PRAC

EMAIL/SOCIAL

8

INTRODUCE

INDUSTRY X

PUBLISHERS

Fran Dan Claire Bob

PAIN SCORE

STYLE

STORY

PLACEMENT

10

TELL

ABOUT US

WEB/SOCIAL

8

PROVE

CLIENT STORY

EMAIL

4

REINFORCE

BEST PRAC

EMAIL/SOCIAL

Fran Dan Claire Bob

8

INTRODUCE

INDUSTRY X

PUBLISHERS

PAIN SCORE

STYLE

STORY

PLACEMENT

8

PROVE

CLIENT STORY

EMAIL

4

REINFORCE

BEST PRAC

EMAIL/SOCIAL

Fran Dan Claire Bob

8

INTRODUCE

INDUSTRY X

PUBLISHERS

PAIN SCORE

STYLE

STORY

PLACEMENT

10

TELL

ABOUT US

WEB/SOCIAL

4

REINFORCE

BEST PRAC

EMAIL/SOCIAL

Fran Dan Claire Bob

8

INTRODUCE

INDUSTRY X

PUBLISHERS

PAIN SCORE

STYLE

STORY

PLACEMENT

10

TELL

ABOUT US

WEB/SOCIAL

8

PROVE

CLIENT STORY

EMAIL

Fran Dan Claire Bob

8

INTRODUCE

INDUSTRY X

PUBLISHERS

PAIN SCORE

STYLE

STORY

PLACEMENT

10

TELL

ABOUT US

WEB/SOCIAL

8

PROVE

CLIENT STORY

EMAIL

4

REINFORCE

BEST PRAC

EMAIL/SOCIAL

Fran Dan Claire Bob

8

INTRODUCE

INDUSTRY X

PUBLISHERS

PAIN SCORE

STYLE

STORY

PLACEMENT

10

TELL

ABOUT US

WEB/SOCIAL

8

PROVE

CLIENT STORY

EMAIL

4

REINFORCE

BEST PRAC

EMAIL/SOCIAL

1 per month? # of pages? 2 per month? 1 per quarter?

$3,000 to $10,000 per video!

The Emotional Equation

+ + =

AN EMOTIONAL CONNECTION

Fran Dan Claire Bob

8

INTRODUCE

INDUSTRY X

PUBLISHERS

PAIN SCORE

STYLE

STORY

PLACEMENT

10

TELL

ABOUT US

WEB/SOCIAL

8

PROVE

CLIENT STORY

EMAIL

4

REINFORCE

BEST PRAC

EMAIL/SOCIAL

PRIMARY

SECONDARY

UTI LITY

VIDEO vs. STORY

1. QUESTION

2. STRUGGLE

3. REWARD

Stories promise the delivery of

a mental reward

Move That Bus!

Content Skeleton

Commitment StatementCharacters

Benefit of IgnoranceQuestion

Time Line (struggle)Reward

--------------------------------------------------------

TonePacingRhythm

Unexpected Pleasant Surprise

Recognize these guys?

That’s not what I was picturing...!

50%

Video Duration = Video Story

PUBLISHERS WEB/SOCIAL EMAIL EMAIL/SOCIA

L

Emotional Commitment

BLOGS

COMMUNITIES

CONTENT SITES

YOUTUBE

MOBILE


L


L

ABOUT US

OUR PEOPLE

OUR SERVICE

OUR CULTURE

OUR PRODUCTS

OUR PROCESS

OUTER WEBS


L

EMAIL DB OF PROSPECTS


L

EMAIL DB OF CLIENTS

* Ready to get started?

Need MoreClarity?

Video Conversation ChannelsJon DiGregory from Cantaloupe

@jondigregory #[email protected]

mailto:[email protected]

video conversation channels :: plan, produce & place

Business