video collaboration

Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved.

Video Collaboration

Name: Shiva Hiremath

Title: UC & Video Specialist

Date: 1-16-2014

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

AGENDA

Video Collaborations Use Cases

• Workplace Transformation• Travel Reduction• Remote Expert

Solutions

Infrastructure

Additional Resources


Workplace Transformation


Real estate utilization

Individual versus collaborative

Scalable

Digital Natives

What is Workplace Transformation

Flexible paletteFit-for-purpose


There is 20B square feet of corporate real estate globally

Over the next 5-7 years space will consolidate by up to 1/3, with the remaining space being transformed (Activity-based working)

As this space transforms, the percentage of collaborative space vs. individual space will double

The Evolving Workspace


The Evolving WorkplaceTe

chn

olo

gy

Tren

ds

So

cial

Tr

end

s

Automation• Repetitive and administrative tasks

have been largely automated/optimized.

Mobility & Cloud• Smartphones and tablets overtaking

PC’s • “Consumer IT” expectations in the

workplace

Demographic Transformation• The workforce is aging rapidly• The connected generation’s new

expectations

Evolving Social Contracts• Flexible work arrangements• Contingent workers


Sub-Optimized, under-utilized real estate assets

If left unaddressed…

Inability to attract and retain top talent

Leak Institutional Knowledge

Innovation and Responsiveness Gaps

Inability to Leverage Agile Staffing Models


The workplace of the future is a Connected Workplace

The workplace of the future…Attractive and

appealing for visitors and employees

Embedded collaboration capabilities

Activity-Based facilities Converged space, policy and technology

Corporate Real Estate

Human Resources

Information Technology


Cisco Workplace Transformation Solutions

Fit-For-Purpose, Technology-Enabled Workspaces

Guest Services

Workplace Management

Tools

A flexible, dynamic portfolio of workplace services

Workplace Analytics .

User Collaboration

Services


SolutionsRemediate Legacy Conference Rooms


Savings from effective real estate consolidation and restructuring

Securely connect a more dispersed, flexible and contingent workforce

Collaboration capabilities that blend the physical and virtual workplace worlds

Enhance employee and guest workplace experiences

Tools that allow organizations to better monitor and manage the use of their workplace assets

Expertise, best practices and partnerships that allow customers to more quickly achieve their next-generation workplace vision

Results


Travel Reduction


Money

Time

Productivity

Employee quality of life

What is Travel Reduction

Drive employee behaviorMeasurable results

B


Global engineering firmPROBLEM

Average revenue per employee was dropping

Supply chain was not efficient

Too many rogue travel planners – no enforcement of travel policies


PROBLEM

Wealth managers not available

High travel costs

Everyone using their own travel agents

Large financial institution

Cisco ConfidentialCisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 20

Travel Reduction: When does it apply?

Video does not eliminate travel, but it can reduce it.Based on benchmark travel data, by shifting just one internal meeting a day to video,

a corporation can save on average nearly half a million a year.

External Meeting

Internal Meeting

Traditional Face-to-Face Meeting

Video Meeting

Cisco Certified

Video Connection


CiscoPROBLEM

75K employees in 94 Countries

Multiple travel agencies

Internal Meetings 50% of travel spend

Target of $200M reduction in travel spend


Partner with GetThere, part of Sabre, the world’s largest travel technology company to

Leverage Company Travel Data

Align with Travel Program

Influence employee behavior when booking travel

Increase visually enabled room utilization

Show measurable savings – proven ROI

Use metrics to adjust video network over time to align with changing travel needs

Cisco’s approach to addressing the issue


CiscoRESULTS

50% reduction in internal meetings

$210M savings from travel reduction

Supported Cisco goal of reducing greenhouse-gas emissions by 25 percent by 2012


Remote Expert


Resource availability

Resource utilization

Scalable support

Help when you need it

What is Remote Expert

Increase Expert CapacityGrow Top Line Revenue


Enterprise collaboration tools extending to consumer

Val

ue

Ret

urn

# of Potential Users

ROI Value PropIncrease Expert UtilizationIncrease Products Per SaleDecrease time to Revenue

Decrease Issue to Resolution TimeCompliance w/ Regulatory Factors

Selling & Services Efficiencies

TCO Value PropEmployee Productivity

Cost ReductionReal estate Optimization

Internal Efficiencies

B2C will demand collaboration tools to deliver new customer experiences

B2B Efficiencies

TCO Value PropDecrease Issue to Resolution

Decrease CostAccelerate Time to Market

Internal B2B B2C


Limited Expert Resources

Generalist

Specialist

Expert

• Hi volume - systematic transactions• Less expensive resource• Issue resolution• Efficiency of Contact Center resources• Escalate to experts

• Complicated – Hi Value add Transactions• Fewer and more expensive resource• Requires enhanced customer experience

(In-Person like)• Capable of reaching the customer

regardless of device and locationRemote Expert


Connects our Customers with their Customers

Any mode/media

Identifies, locates, and connects

Creates a virtual pool of experts/specialists

Compelling customer experience

Maximizes effectiveness and reach

Enables customer interaction recording

Cisco’s approach to addressing the issue


Remote Expert Architecture

CUCM Contact Center

V

MediaSense CUBEMCUCVP

REM/IEM

Immersive Kiosk Mobile

Expressway E/C Jabber Guest

Firewall Traversal, Signaling & Media

ExpertEX90

EX90

VXML GW

Public Internet

Infrastructure


Results reported by Cisco Banking Customers

Double sales ratios for complex products versus telephony alone

Increase of 2.0 to 3.5 products per customer

25% to 33% increase in products per SMB account touched

100% customer satisfaction with the experience

From 50% to 100% conversion (sales)

From 1.4 to 2.5 products per customer

10% to 15% of sessions became sales leads

Banking and Financial Sector Value


Nice: Public services access while shopping

Mayor demonstrates SPOT Mairie for remote immersive citizen services

WW launch : Nice February the 25th, 2013

http://www.nicetoile.com/

http://youtu.be/53hK-V_MwS0


Product Line Overview


Cisco TelePresence immersion curve

In-person collaborationfor strategic meetings

Face-to-face interactivity for better team execution

Enhanced personal presencein the office, home or on the road

Bus

ine

ss C

ritic

al

Immersion

Strategic GroupsTeam OperationsIndividuals Connected

Personal Multipurpose ImmersiveVideo-enabled web and voice

TelePresenceExtensions


Cisco Voice, Video, and TelePresence

For custom and industry applications

Profile 65 Single or Dual

Profile 55 Single or DualMX300 G2, MX200

TX9000 TX9200Active Collaboration Room

EX90EX60 Jabber and WebEx

Codec C40, C60, C90

IP Phone 9900

SPA Series

IP Phone 8900

IP Phone Series IP Wireless IP Conferencing

Quick Set SX20

Meeting Room Immersive Solution Platforms

Desktop Video TelePresence Desktop Mobility

Voice

Healthcare & Education

Verticals

IP Phone DX650


Cisco BYOD

User Collaboration Services

Extreme ease of use, setup and management

End to end security, authentication

Rich-media capable

Device Agnostic

Flexible Consumption Models

Designed to blend the physical and virtual work worlds.

Cisco Jabber


1. Schedule

2. Launch

3. Meet

WebEx Productivity Tools

Click to join, One button to Push

Voice, Video and Content

End - to - end security

B2B and B2C Simplicity – Connect Telepresence with 42 Million WebEx users

Synchronized Audio Experience Easy Content Sharing Secure Collaboration Across All Video Endpoints


Cisco’s Capture-Transform-Share Solution

•• Engage when and how it matters

Align your organization quickly

Dramatically impact your Communications

Video EndpointsCapture Transform Share

+=

Training & Knowledge Sharing

Enhanced Meetings

Org Comm & Live Events

Recordand

Stream

Media Adaptation

Post Production

Pulse Analytics

Live & On Demand

TelePresenceContent Server

Media ExperienceEngine & Pulse Analytics

Show andShare


• Seamless iPhone/iPad pairing

• See content

• Go back

• Take snapshots

Intelligent Proximity (1H CY 14)


Endpoint Software – latest release

Products Supported:

C Series CodecsSX20 Quick SetProfile SeriesMX Series EX Series

CUCM Provisioning • Allows endpoints to be fully and securely provisioned from CUCM and simplifies deployment.

Active Control• Control the TelePresence Server experience intuitively from the Touch interface: see participant list, change video layout, disconnect participants, etc.

CUCM Redundancy• High reliability, always connected.• Failover / fallback: If CUCM registration is lost, endpoints will automatically register to another CUCM.

• Call preservation: If an endpoint loses CUCM registration during call, the call will be preserved

H264 SVC• Supports scalable conferencing• Improves MSFT Lync 2013 P2P interop

SIP ICE• Optimizes media path by always securing shortest media route between locations, thus avoiding bottlenecks especially for unknown network topology.


MX300 G2Bring collaboration to every meeting room.

• Easy install (8 min)

• 55’’ LED Display & dual display port

• 1080p60 Video + 1080 Content

• 4-way Embedded Multisite

• H.264 SVC

Date Event

25th October 2013

Launch Cisco Collaboration Summit

Q1CY2014 MX300 First Customer Shipment

Speaker Track 60

• High quality HD – 1080p60, 10x optical / 20x digital

• Fast switching between active speakers

• Precision tracking and face detection

• Compatible with C Series and future

Cisco Room System Innovations

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41Cisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 41

Cisco EX60 + EX90Personal TelePresence for organizational leaders

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42Cisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 42

EX Series

EX60 EX90Video Quality 1080p30 / 720p60 1080p30 / 720p60

Content Sharing 720p15 / WXGA 1080p30 / WUXGA

Screen size / res 21.5” /1080x1920 24” /1200x1920

Camera 1080p30, F1.7, 50° view Doc cam

1080p30, F1.7, 45° - 65° view (zoom) Doc cam

MultiSite - (Multiway in future release)

4-way HD embedded MultiSite (option)

DVI / HDMI in 1 (PC) / - 1 (PC) / 1 (2nd source)

HDMI out - Dual Display (option)

Audio 2 front speakers 2 front speakers and subwoofer

Input device InTouch InTouch

Base price $6,900 $9,900


Cisco Unified IP Conference Phone 8831People-Centric Collaboration

New Features Superior Wideband Audio Enhanced Room Coverage Wireless Microphones & Chargers Daisy Chaining (1500 feet max coverage) Security and Encryption


Total Solution – Completing the Codec Range

SX20

C40

C60

C90

NPP included


C C60 C40 C20

Application Telepresence, Tele-collaboration studios, Auditoriums

Dedicated video conferencing boardrooms, meeting rooms

Multi-purpose meeting rooms, offices

Small meeting rooms, offices

Video Quality Optimal Definition up to 1080p30

Optimal Definition up to 1080p30

Optimal Definition up to 1080p30 Optimal Definition up to 1080p30

Collaboration HD Collaboration up to 12 HD sources (5 simultaneous)1080p/UXGA res.

HD Collaboration up to4 HD sources (3 simultaneous)1080p/UXGA res.

HD Collaboration up to3 HD sources - (2 simultaneous)720p/WXGA res.

HD Collaboration up to WXGAp15

MultiSite™ HD MultiSite 1080p30 up to 4 sites, individual transcoding

HD MultiSite 720p up to 4 sites, individual transcoding

MultiSite 576p up to 4 sites, individual transcoding

Multisite 480pUp to 4 sites

Video outputs 4 HD Outputs + Comp. 2 HD Outputs + Comp. 2 HD Outputs 2 HD outputs

Audio / Microphone

8 Microphones 4 Microphones 2 Microphones 2 Microphones

Network IP: SIP and H.323ISDN via Gateway

IP: SIP and H.323ISDN via Gateway



Integrator Codec Portfolio

C90 C60 C40 SX20


Key information:• Small footprint, with lightweight industrial design to maximize

mobility and ease of use • Integrated C20 codec with enhanced I/O capabilities for medical

peripherals• 6 HD inputs, 5 SD inputs, 2 audio inputs

• Optional PrecisionHD 12X or 4X camera• Switch between main camera and peripheral sources with tactile

panel or remote control• Rechargeable battery power• Medical isolation transformer• Optional wireless with mounted Cisco WAP• Range of flexible, mix-and-match storage modules and

accessories• Medical safety certifications• Complements CPS in healthcare portfolio

Availability• North America and Europe: Q1 CY12• ROW: TBD Purpose-built mobile endpoint that brings the power of

TelePresence to healthcare

Cisco VX Clinical AssistantProduct Highlights

Cisco ConfidentialCisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 47

Feature highlights Water-, sand-, impact-, chemical- and corrosion resistant case

providing portability, durability and functionality.

Cisco TelePresence SX20 codec featuring high definition (HD) video and content sharing with full duplex audio.

Sunlight readable screen with brightness controls. 17.5” HD screen, optically bonded

Embedded 1080p HD camera and integrated speakers and microphone

Tactile control panel offering simplified system control and a tethered infrared remote control for full system operation

AC and DC power options for system operation

Security hasps (2x) for securing the unit

IP67 (closed)


Cisco Video Infrastructure

I.T Room orData Center

Mobility

Meeting Room

Desktop

New YorkLos Angeles

Meeting Room

Desktop

Immersive

HostedI.T Room orData Center

UCMCall control; IM&P; Jabber

Expressway CoreFirewall traversal w/Edge; Lync interop

Expressway EdgeFirewall traversal w/Core; B2B/remote/mobile connectivity & SIP-H.323

VCS-ControlH.323 registrations; internal SIP-H.323; Jabber Video; CXS

VCS-ExpresswayHome-office Jabber Video or MXP endpoints

TelePresence Server Pervasive Video, Conferencing, SIP, H.323, WebEx, Active- Presence, ClearPath, Scalable

Conductor Orchestrate bridge resources; required for some TP Server models

MCU’s (4500, 5300) SIP & H.323 Multipoint Conferencing Appliances

MSE8000 SIP & H.323 Multipoint Conferencing, IP & ISDN Gateways, Serial Gateway, Scalable

Prime Management with UCM

TMS – TelePresence Management Suite Jabber Video Scheduling Address books Management without UCM

Call Control

Management

Conferencing


What is Collaboration Edge?Unified Voice, Video, Messaging, & Conferencing

Remote and Mobile AccessConsistent experience outside the networkJabber and EX/MX Series

Business to BusinessSecure communications with anyoneEnterprise Border, Internal Border

Cloud ServicesEnterprise grade flexibility and scaleRich WebEx Integration , Service Provider Offerings

Consumer ServicesMedia and Signaling NormalizationNon-standard EP termination, Consumer to Business

Collaboration Edge

• Consistent Experience

• Easy to Deploy

• Optimized Media

• Proven Technology


New requirements are re-shaping the edge…

Multi-device, User-centric

Device-centric

Uniform Platform / OS

On-premise service delivery

Network driven security model

Heterogeneous Platform / OS

Hybrid on-premise / cloud service delivery

Application driven security model

Yesterday Today


Collaboration Edge is Seamless and Secure Connectivity Secure Mobility in one application, no VPN

client or VPN head-end required

Cloud friendly – allowing simultaneous secure connections to on-prem and cloud services

Peer to Peer media (no hairpin) with ICE

Use Jabber seamlessly (without reconfiguring anything) as you move around

Easy to deploy - works with most firewall deployments

Secures only Jabber Application traffic - BYOD personal data is not connected to the corporate network (when remote)


Drivers…

Allows for services to be delivered from multiple locations

Secures only application data, not entire device

Requires no reconfiguration from user

Flexible asset control

Application Driven Security Model

SIP

sRTP

HTTP XMPP

TLS

TCP UDP

Application Layer

Transport Layer

Application


Project Workplace

Case Studies

Cisco Video Collaboration product line

Video Collaboration benefits


http://www.cisco.com/web/telepresence/projectworkplace.html

http://www.cisco.com/web/telepresence/projectworkplace.html

http://www.cisco.com/en/US/products/sw/voicesw/products_category_customer_case_studies.html

http://www.cisco.com/en/US/products/ps7060/index.html


http://www.cisco.com/en/US/products/ps7060/benefits.html



Case Studies

GetThere





http://www.getthere.com/






Remote Expert Solution

Remote Expert Video Data Sheet

Case Studies




http://www.cisco.com/en/US/solutions/ns1007/cisco_remote_expert.html

http://www.cisco.com/en/US/solutions/ns1007/cisco_remote_expert.html

http://www.cisco.com/en/US/solutions/collateral/ns1007/nationwide_v2.pdf

http://www.cisco.com/en/US/solutions/collateral/ns1007/nationwide_v2.pdf







Additional Resources – Connected Justice

Public Connected Justice Link (collateral, case studies and videos on public Internet): www.ciscoconnectedjustice.com

http://www.ciscoconnectedjustice.com/

http://www.ciscoconnectedjustice.com/