video. - atlas.atlasportals.com · views on branded video content have increased 258% on facebook...
TRANSCRIPT
video.Everything you need to know to create
a successful video for your company
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Steve and Joey: 10 years shooting/copywriting together
First project VAP for Syngenta in 2009
we love agriculture
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A Producer’s Guide6 tips for great video and things to think
about on set and leading up to a production.
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Storytelling Follow-UpHow all members of the team can work
together to tell the story.
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Q&AAddress any questions you may have about
video production.
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Contact me anytime with questions about
cameras, lenses, lighting and other resources.
Today’sdiscussion
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Online Activity
One-third of online activity is spent watching video.
Branded Video
Views on branded video content have increased 258% on Facebook
and 99% on YouTube as of June 2017
(via tubularinsights).
Online Marketers
87% of online marketers use video content.
Internet Traffic
By 2019, internet video will account for 80% of all consumer
internet traffic.
Website Video
The average user spends 88% more time on a website with
video.
1/3 87% 258% 80% 88%
BY THE NUMBERSSource: Wordstream Blog
Videos up to 2 minutes long get the most engagement.
1. find your inspirationAfter you’ve found your subject
matter, find your inspiration. Start on Youtube or Vimeo. What are other
people doing? What style inspires you?
2. write a scriptEven if it’s just an outline, take the time.
What do I mean by script? This can be
the story in your words, the questions
for your subject, or a basic outline.
3. create a shotlistIt doesn’t matter if you’re hiring a
team or shooting this on your own. It’s important to visualize the shoot and
capture as much of the list as you can.
4. reach out to all involvedIt’s important to communicate with the production team, but also the subjects. EX: Are the co-op truck logos updated? Uniforms? Do people know you’ll be there at what time?
6. fix it in postVoice over resourcesGraphicsAudio jungle Adobe Premiere Pro (other editing software)Stock video, photos, etc.
5. capture for futureNow that you’re on set, try to follow the shot list based on your storyboard...and then shoot more. You can always use the extra broll. Or plan for additional videos (or social versions).
Six tips for great video
a producer’s Guide
Tillges Orthotics and Prosthetics.
This sample is a good example of a video that can be done internally or with a small crew.
Challenges: Reluctant on-screen talent. Run-n-gun shooting. Small budget. One day in and out on their schedule.
Visit our homepage at mediastash.tv
to watch Mike’s story.
Short storys i x t i p s fo r g rea t v i d e o
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find your inspiration
Gather ideas:
Once you know what story you are trying to tell, find your inspiration.
Start on Youtube or Vimeo. What are other people doing? What style inspires you? This will also help set the tone of the video.
Look outside the box. Find videos that speak to you and incorporate something from that work into yours.
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Write it Down Visualize Research
Write it down. The beginning, the
middle and the end. Think about
the main point you’re trying to
make.
Visualize the story in your mind.
Figure out what your story is
before you go out and shoot.
This is hard. But you have to
know who is going to tell the
story. A farmer? Someone from
the co-op? A narrator?
Do your research and have your
questions ready for the day(s) of
production.
2 write a script
3reach out to all involved
1Is everything on location up to your
standards? Is the location clean? Are the
appropriate logos on the trucks?
Uniforms?
2 3Communicate with the location. Make
sure everyone is aware you’re coming
and when. Have a meeting or a call.
Does your schedule align with your
subjects? Do they know what they’re
supposed to do for the shoot? Make
them comfortable.
4create a shotlist
Mediastash 2018 TCOP Doc - Storyboard
04b – Alt. Aerial “
Lower aerial tracking shot centered on fence.
Capture low angle ground shot with track.
05b – Additional Aerial “
Contiuned from above
06b - Truck Interior “
Variety of interior shots. Hands, face, scenery.
11 –Scenic shots. Establish the scene. “
The following frames are a sequnce of shots as he ap-proaches the treestand. Shooting the bow, retrieving arrows, tightening the broadheads, running hand along arrows and fletching, placing targets.
04 –Truck sequence “
Capture Mike dropping endgate and grabbing bow, acces-sories.
05 –Truck sequence “
Cut to tight shot grabbing items
06 –Truck sequence “
Grabbing targets. Variety of focal lengths
07 –Truck sequence “
Suts endgate and leaves frame.
Mediastash 2018 TCOP Doc - Storyboard
Mediastash 2018 TCOP Doc - Storyboard
01 – INT. DAY –Drive “
Aerial footage of the truck approaching the land. Capture a variety of shots inside and outside the cab. NOTE: This is the reverse shot. We will have the truck coming forward in this location.
02 – INT. DAY –Drive “
Aerial shot continues through the trees approaching the land.
03 – INT. DAY – Drive “
Final aerial shot in sequence. Truck dissapears from frame.
CLIENT: TCOPPRODUCT: Mike/DocumentaryTITLE: TCOP (lifestyle)LENGTH: 2 min
Other alternatives
Storyboard (more descriptive camera actions and angles). On-site photos.
Can create a shot list based on video samples if you can’t get to location.
Wish-list: Basic list of shots in text form.
4create a shotlist
Interview/talent location
Get creative. Turn an old shop into a studio set.
5capture for future videos
2-Day shoot (8 interviews) 3 locations
Created Mike’s short story
Created a brand video
Created 36 additional social media clips
Shoot details
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Voice over talent
fiverr.com
soundtrack
audiojungle.com artlist.io
graphics & animationvideohive.com
stock videovideoblocks.com
pond5.com shutterstock.com
Resources to help with your post-production needs.
fix it in post
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