vid zone media pack spring
TRANSCRIPT
PlayStation®3 and VidZone: Click here to play show reel video
VidZone Media Pack: Contents
PlayStation®3 and VidZone: The Product The VidZone Experience: The user journey VidZone Featured Page VidZone Home Page (TV Icon) VidZone Home Page (On Demand Icon) VidZone On Demand Homepage Typical VidZone User VidZone Usage VidZone in Numbers
VidZone in Numbers: Last month VidZone in Numbers: Last week
Opportunities for partners: Overview Contact Details Further campaign examples: Clash Of The Titans, Wolverine,
Operation Flashpoint, Heavy Rain, Dark Void
PlayStation®3 and VidZone™: The Product
As part of a shift in the functionality of the games console market, VidZone™, a free unlimited music video streaming service, was launched on PS3™ in June 09.
VidZone allows PS3™ owners to access the world’s largest on console music video library and watch the best new music videos for free through their PS3™ using the console’s browser functionality or streamed to their PSP™ via Remote Play.
Music lovers are able to build their own Playlists, watch 100+ TV Channels and search video, artist or genre to personalise their VidZone experience to be whatever they choose.
VidZone is live in the UK, Ireland, France, Italy, Spain, Portugal, Germany, Switzerland, Austria, Netherlands, Belgium, Luxembourg Denmark, Sweden, Norway, Finland, Australia and New Zealand.
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User navigates through service, browsing
10,000s of music videos and 100+ TV Channels
using PS3 ™ controller
The VidZone Experience: The user journey
User chooses VidZone icon from the
navigation screen
User watches TV Channels or videos and can choose to
add videos to own custom playlist(s)
User can download VidZone to PSP ™ for remote play and
watch TV Channels and videos on the go
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Sponsored Playlists & TV Channels can
be promoted through the ‘Featured
Section’
Sponsored Playlists & TV Channels can
be promoted through the ‘Featured
Section’
Advertising can be targeted to appear
during playback of specific Playlists
and TV Channels
Advertising can be targeted to appear
during playback of specific Playlists
and TV Channels
Advertisers can include their own
video content in Playlist and TV
Channels for maximum impact.
Advertisers can include their own
video content in Playlist and TV
Channels for maximum impact.
VidZone Featured Page: Users can browse and select featured TV Channels and Playlists
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Within the TV area the user can select from
100+ TV channels that are broadcast as a
webcast on a 3hour+ loop.
Within the TV area the user can select from
100+ TV channels that are broadcast as a
webcast on a 3hour+ loop.
Your banner/pre-roll campaigns can be
targeted to appear around groups of TV
Channels and Playlists.
Your banner/pre-roll campaigns can be
targeted to appear around groups of TV
Channels and Playlists.
VidZone Home Page (TV Icon)
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Within the On Demand section
advertising can be targeted on a video,
genre, territory, age group and artist
level.
Within the On Demand section
advertising can be targeted on a video,
genre, territory, age group and artist
level.
VidZone Home Page (On Demand Icon)
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In the On Demand section users can create
their own playlists and/or browse
videos.68% of users watch videos through
the recommended playlists.
In the On Demand section users can create
their own playlists and/or browse
videos.68% of users watch videos through
the recommended playlists.
VidZone On Demand Homepage:Users can browse service during TV Channel playback
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Majority (79%) 16-34 and male (96%)
High opinions of their PS3™ (91% excellent / very good)
Typical broadband speed c. 6Mb
Most connect PS3™ to a HD TV (88%), in living room (57%) or bedroom (36%)
Majority have connected to PlayStation®Store (96%) and downloaded free products from it (93%)
What are their top music video genres?
Typical VidZone User is male and 29 years old*
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*15 minute email survey carried out by independent body between 16-30th December 2010. Total sample size
3,336
When is the VidZone User using the service and for how long?
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VidZone Usage
Total High Medium
% Using at least once a week or more 76% 95% 57%
Average time spent on VidZone 1.2 hrs 1.5 hrs 0.9 hrs
Average number of videos watched each time 11.1 13.5 8.5
% watching entire music video 75% 80% 70%
68% don’t have a particular day they use VidZoneMon- 3%Tues- 3%Wed- 4%Thu- 9%Fri- 15%Sat- 25%Sun- 19%
A third of Users don’t have a particular time they use VidZoneMorning- 6% Day- 10% Evening- 49%
VidZone in Numbers: Overview
Total Application Downloads:3,039,131
Total Unique Visitors Last month: 809,109
Total Visitors Last month: 2,498,468
Average Visits per User/week: 1.97
Number of opt-in email subscribers: 2,145,895
Video streams to date: 386,828,765
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VidZone in Numbers: Last Month
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Last monthCountry Total Visitors Unique Visitors Visits per month Video Streams Ad ImpressionsAustralia 71,135 26,903 2.6 893,109 4,286,923Austria 39,410 12,360 3.2 576,989 2,769,547Belgium 61,530 20,282 3.0 888,330 4,263,984Denmark 43,558 13,761 3.2 688,363 3,304,142Finland 30,842 11,393 2.7 471,923 2,265,230France 380,327 126,419 3.0 4,789,418 22,989,206Germany 431,284 130,000 3.3 5,522,122 26,506,186Ireland 46,457 13,352 3.5 676,772 3,248,506Italy 92,338 36,141 2.6 845,516 4,058,477Luxembourg 3,181 1,138 2.8 41,880 201,024Netherlands 123,318 38,987 3.2 1,837,334 8,819,203New Zealand 17,389 5,703 3.0 226,466 1,087,037Norway 49,973 16,668 3.0 859,026 4,123,325Portugal 37,550 12,656 3.0 555,076 2,664,365Spain 223,704 76,591 2.9 2,787,979 13,382,299Sweden 62,977 21,922 2.9 987,140 4,738,272Switzerland 39,775 12,303 3.2 672,843 3,229,646
United Kingdom 743,720 232,530 3.2 9,536,608 45,775,718Overall 2,498,468 809,109 3.0 32,856,894 157,713,091
VidZone in Numbers: Last week
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Last weekCountry Total Visitors Unique Visitors Visits per week Video StreamsAustralia 16,182 8,834 1.8 194,324Austria 7,819 3,992 2.0 97,688Belgium 11,166 5,712 2.0 146,767Denmark 8,074 4,149 1.9 113,967Finland 7,175 3,924 1.8 92,597France 82,384 42,746 1.9 1,030,695Germany 88,897 44,924 2.0 1,056,979Ireland 9,343 4,566 2.0 118,129Italy 22,046 12,184 1.8 189,754Luxembourg 628 325 1.9 7,932Netherlands 22,879 11,529 2.0 324,016New Zealand 4,351 2,187 2.0 50,007Norway 8,931 4,632 1.9 145,908Portugal 7,903 4,082 1.9 100,859Spain 53,650 28,087 1.9 589,801Sweden 12,584 6,754 1.9 179,563Switzerland 7,432 3,760 2.0 109,361United Kingdom 158,039 78,289 2.0 1,665,952Overall 529,483 270,676 1.9 6,214,299
Opportunities for partners: Overview
Standard Media Small Banner Leader board MPU’s Pre-rolls Site re-skin RSS feed
Targeted Media Artist(s) Video(s) Playlists TV Channels Genre Specific Ownership of Video Exclusive Geographical targeting Age group targeting Time of day targeting
Integrated Campaign Playlist Sponsorship Create a branded TV Channel Showcase bespoke videos and branded video content in your own TV Channel or Playlist Video of the day
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VidZone Contact Information
Adrian Workman
CEO
P: +44 20 8487 5880
Ben Speas
Advertising Manager
+44 20 8487 5881 :P
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For advertising rates and general enquiries please contact:
Campaigns on VidZone: Clash Of The Titans Theatrical Release
1
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Campaigns on VidZone: Wolverine Blu-ray release
1
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Campaigns on VidZone: Operation Flashpoint Game Release
1
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Campaigns on VidZone: Darksiders Game Release
1
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Campaigns on VidZone: Heavy Rain Game Release
1
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Campaigns on VidZone: Dark Void Game Release
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