Victoria Emily McDowell

Marketing Executive

Digital and direct marketing executive with 3 years of experience. Co-ordination of international projects, budgets and building brand recognition.

Successfully built and developed active social media communities, offline initiates and partnerships.

Proven track record of increasing activity and recapture across multiple platforms, regions and channels.

CONTACT

Hammersmith, London W6 0HA vemcdowell1990@gmail.com LinkedIn

00447790 876902

SKILLS

CREATIVITY & NEW CONCEPTS •••••

WRITING FOR CONVERSION AND RETENSION

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PROJECT MANAGEMENT

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EVENT PLANNING AND MANAGEMENT

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SOCIAL MEDIA ENGAGEMENT ONLINE COMMUNITY MANAGEMENT TEAMWORK AND COLLABORATION

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EXPERIENCE

Marketing Freelancer 3/2014-Present Self Employed

Freelancer on people per hour Social media freelancer for Crushed Copywriter for Badoo, thinkingbob, Group Travel World and BR3AKTHRU magazine

Independent retailor of Younique makeup Creator of my own commercial hat blog

Marketing Executive 2/2015- 11/2015 NetBet/ Global interactive Marketing Online Promoted to manage the UK market after 2 months

Grow web traffic and income. One example of this, is a mobile promotion I created for netbet.co.uk, the results were a 21% increase in total revenue and wagering, which amounted to 3 Million Euros.

Coordination of promotions across 7 different language versions, that require different cultural approaches & understanding of international markets.

Taking all promotions and initiatives from concept creation to completion.

Produced weekly and monthly reports of income and wagering, conversion and retention across all platforms and language versions.

Social media management- paid social, managing and encouraging an online community to take up promotions and keep wagering and depositing.

Created Casino’s CRM email process, simplified the email layout, implemented responsive templates, bullet-proof buttons and improved CTA all of which resulted in increased CTR and a 60% boost in conversion rates.

INTERESTS

Socialising,

writing and hats.

I’m friendly and

personable. Passionate

about direct, offline

and online marketing.

EDUCATION

ANDSKILLS

Google Analytics Foundation course

Studied Sociology at the University of Sheffield 2;2 (2008-2011)

Proficient on Optimove, MailChimp, Dreamweaver, basic HTML, Zendesk, along with an assortment of CMS and databases; very quick learner.

Strong communication skills, with an articulate manner.

Initiative and foresight

Ability to work on multiple projects, and demonstrate urgency to deliver them

Evaluated and improved previous campaigns. Conducted research on the impact of mini-games on consumers in social media then built the project plan for implementing mini-games via Adictiz Box.

Marketing Assistant 9/2013-8/2014 citysocializer Developed marketing strategies and sourcing new users and business partners.

Being the voice of the company- writing all user-facing copy from the company description on the homepage to the push notifications on the app

Working closely with the design, development and community teams to ensure that we have a coherent brand message.

Responsible for community management and all social media channels

Organising competitions, initiatives, and brand awareness.

Manager of all in-house events. PR Assistant 4/2013-7/2013 The Cult PR Replied to Response Source requests immediately and send out material for our online clients to be featured in publications.

Obtained a new client that launched in Waitrose in February 2014.

Used Redpages, EntNews and CisionPoint effectively. Establishing working relationships with journalists.

Personal Assistant 1/2012- 12/2012 Cinetique translations