7/24/2019 Vicepresident_example

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Dear Consumer,

In my capacity as vice president of Trotter, Inc., I would like to take this opportunity to invite you to assist us.

Trotter, Inc. is considered to be one of the leading information-gathering companies in the

country. We are currently conducting a survey by mail, and you have been selected as one of

!,!!! homeowners to whom we"ve sentour #uestionnaire.

$urveys that are designed to assess consumer habits are known to be very important tools for

helping advertisersassess their target markets and pursue them with greater efficiency.

%ltimately, no one benefits more from this information thanyou, the consumer. That"s why it is

essential that you fill out the enclosed #uestionnaire and return it to us without delay.

The purpose of this survey is to find out how you, as a

consumer, perceive the influence advertisements have on you. &re you more conscious

of radio ads, T' ads, ornewspaper ads( Which of these, if any, do you count on foryour important

consumer information( &nd how is thisreflected in your consumer buying habits(

&fter the #uestionnaires have been returned to us, the datawill be analy)ed by an independent

consulting firm. & photocopy of the general conclusions will be sent to you,along with a small gift to

show our appreciation for yourassistance.

*y intuition tells me that you"re the kind of person who sees things through and doesn"t

procrastinate. I"m thereforeconfident that you will take this opportunity to

assertyourself and voice your opinion, and have our #uestionnaire back in the mail within ten days.

Thank you in advance for your cooperation.

$incerely,

*r. *ark +agleson

'ice resident

Trotter, Inc.