PUBLIC IMAGE WORKS!Your Public Image can be as inspiring as

your important mission!"

Public Image Values"

PUBLIC IMAGE WORKS!Combining the best of marketing principles and organizing

practices to call attention to important issues and to mobilize action for success

•  The field is crowded and there is more competition for attention •  Promotion has moved beyond one-way delivery to

predominantly interactive delivery •  People expect to interact with Identity & Promotion on different

levels and on their own terms •  People decide to “buy” based on a perceived value to them •  People value being valued •  People like to be “in on” information •  Word of mouth is still the best form of promotion, especially in

social marketing where resources are limited and networking possibilities are many. Today, word of mouth isn’t strictly verbal. It comes in many forms.

PROMOTION in Todayʼs World!

REGULAR COMMUNICATION

•  Annual Update & Ongoing Updates"•  Website Updates & e-News"•  Fundraising Appeals"•  Social Media Updates"•  Face-to-Face Meetings"•  Collateral Material, including giveaways and

special items"•  Thought Leader Promotion

PROMOTIONALOUTLETS

•  Earned Media"•  Social Networks/Social Media"•  Grassroots Engagement"•  Events"•  One-on-One Communication"•  Strategic Placement"•  Merchandise/Giveaways"

PROMOTIONALTOOLS

•  Print"•  Virtual"•  Events & Experiences"•  Word of Mouth"

STORYTELLING BASICS

•  Use your Identity language in Promotional efforts

•  Identify your main Audience and develop stories that will catch their attention first

•  Be direct and straightforward with language

•  Find “universal themes” to help develop stories

•  Remember: Who, What, Where, When, Why & How

NEXT STEPS

•  Update your “Regular Communications” Calendar"

•  Follow Up Webinar May 2nd @ 10am"•  “Just In Time” additional consultation"