TARGET AUDIENCE AND GENRE

The target audience of this magazine is mainly men aged 18 to 30. This is apparent by the layout being quite precise and neat suggesting a more mature audience. The magazine’s genre is the Rap/Hip-Hop area with elements of RnB and Dance music. This can be seen by the names of the artists and the general house style.

MAIN IMAGE

The main image takes up the entire of the page and is of House music artist, Deadmau5, who is dressed all in black, blending in with the background. The image is large making it easy for it to catch the eye of the target audience and fans of this artist. The dress is quite formal with Deadmau5’s mask, his symbol and signature item of clothing, being the centre of attention to further draw the attention of fans. The formal attire shows the mag’s maturity

MODEL CREDIT

The model credit is covering part of the main image and is placed under the lead article, connecting the three together while it is also mostly in bright yellow, making it stand out and catch the eye of the audience rather than blending with the black background. The ‘>INSERT RAPPER HERE<’ is in a grey colour which stands out less

LEAD ARTICLE

The lead article is large and covers the main image, indicating that the two are linked together. It is in a large font and is white, allowing for it to stand off the black background of the page and catch the eye of the audience. It has also been placed more towards the Primary Optical area to allow it to be the first thing to catch people’s eyes as they scan over the front page of the magazine

COLOURS/TYPE FACES/HOUSE STYLE

The colours of the magazine seem to change with every issue but area always very eye-catching and aesthetically pleasing to the audience to allow for them to be attracted to purchase the magazine. The type faces are the same across all magazines with the font being fitting for the covered genres but quite formal to attract an older and more mature audience

MASTHEAD

The mastheads font style fits in with the magazines usual house style but the colours are varied with the large font and the bright yellow colouring standing off the page and attracting the audiences’ eyes to the magazine title so that regular purchasers of the magazine can easily see the magazine’s title. The title also begins in the primary optical area allowing for it to be the first thing the audience sees when they look at the front cover. The font and fade effect also allow the audience to see the genre of music covered

THE GUTENBURG DESIGN PRINCIPLE

The layout is similar to that of Q Magazine, with there being a lot placed round the edges but the majority of the magazine cover being quite empty. The title and main article are placed closest to the primary optical area with the other articles being placed in the strong fallow area and the terminal area of the magazine to attract the eyes of the reader to the articles in the magazine. However, unlike other magazines that try and attract your eyes to the weak fallow area, Vibe has placed just a single darkened article and the barcode to make sure all articles are read

COVERLINES

There are a plethora of coverlines down the magazines right side, leading from the strong fallow to the terminal area and decorated in bright colours to attract the eye of the audience, providing them with further stories to persuade them to make a purchase of the magazine as well as giving them an idea of the magazines contents

BANNERS/FLASHES/BADGES

Again, like Q Magazine, there are only two banners and flashes. The first is located along the top of the page, attracting the eye of the audience directly to that location to persuade them with a story snippet while the other is, oddly, in the weak fallow of the page, attempting to draw the eye of the audience