{

Analysis of Vibe and XXL Magazine

By: Emee

VIBE Magazines:

Vibe’s Mission

Their mission is to be the vehicle which gives a voice to the undiscovered and a stage to those who are already shining. They have pages full of Fashion, Chronicles celebrities, sounds, new media and business born from urban music.

Vibe magazine is unique as they provide advertiser with direct access to high-profile events including ,music festivals, fashion shows, film and movie premieres, etc.

But their main purpose is to mostly entertain their audiences with various elements.

Vibe’s Statistics

The Vibe Magazine Audience

Vibe’s has many agree range of audiences but the most audience who reads the magazine is of 21+with the percentage of 82% which is more than the 18-24(with the percentage of 35%) and 18-34 (with the percentage of 67%).

Vibe’s magazine is suitable for all age range from 12-35+ which is is good because they can all enjoy the magazine without having that strict age restriction, ,meaning that vibe gains more range of audience.

This magazine is read by many races with Black/African American having the highest percentage of reads with 75% which is higher than the White race or any other race.

Overall, Vibe seems to benefit from having all these various ranges of age group as well various races. This means that Vibe is popular and is successful.

How the Vibe Magazine analysis helped me:

I have analyzed the Vibe magazine and have come to an conclusion that the music genre which I will do is RNB, and this is because I have seen how successful they are, how they have gained various range of age group and races audiences and have really succeed in sending out the message they wanted. Moreover, after looking at their Media Kit, I have seen how interesting RNB magazine can be for audiences as they don’t just talk about music and artists but they also provide fashion shows, advertises musical festival and many more elements.

XXL Magazines:

XXL’s Mission:

The XXL is an Hip Hop magazine. Their main mission is to take the real and intelligent approach to hip hop for their audiences to make it as successful; as possible. They put the emphasis on the lifestyle and music which are to the heart and soul of the culture as well as to the audience. XXL has maintained its status as the most respected Hip Hop music magazine by the both consumers and the industry. Thus becoming more successful as it progresses.

XXL Statistics:

The XXL Magazine Audience

XXL magazine has a higher percentage of male audiences than female at the percentage of 78.

They target at various ranges of year group for under 18s at only 6% to the 25-29s at higher percentage at 29%.

Their magazines are mostly read by the African-Americana ethnic at the percentage of 67 and Asian audience at only 1%.

Overall, this shows that XXL is restricted in terms of what ethnicity and what age group reads their magazine.

{ {

VIBE & XXL

Similarities:

They feature other elements such as fashion along side music.

The posture and attitude of their artists at the front page.

They represent artists the similar way and features many genre artists.

They are both made for entertainment and they succeed in doing so.

Differences:

Vibe has wide range of audiences. XXL’s audiences are mainly male. XXL is a Hip Hop and Vibe is Rnb. XXL’s front cover background is

always black and dark but the colour of the logo always stay the same in every one of their issues (White and Red). Whereas Vibe’s background is always light in colours but the colour of the logo is changed every time from red to blue to black.

How the XXL and Magazine analysis helped me:

By comparing the Vibe (R&B) and XXL (Hip Hop) music magazine, I have found that Vibe magazine does very well in terms of entertaining their mass audience by including more than one elements to ensure their audience enjoy their chosen elements such as fashion, lifestyle. Their magazine layout is very simple but attracts many through various colours in their issues. XXL on the other hand, has more of a niche male audience at certain age, their featured elements are a few that doesn’t attract many female audience. Although they are at the top of the chart of number 1 selling magazine, I think they have very dull background as they use the similar one for every issue with different artists.

Overall, after exploring both magazines, I will go with the RnB genre because I have found out that they tend to attract more audiences of various ethnicity and age as well as mixture of both gender due to the mixture of elements featured that is suited for both. With using different colour for every issues, it is sure that it will attract my audience unlike XXL Hip Hop magazine that uses same colour background, and is sure to make the audience get fed up of it and it has less chance of attracting new audiences.