Powering the SoLoMo app economy

Always Socially ConnectedToo difficult to achieve?

Powering the SoLoMo app economy

PEOPLE LOVE TO TALK ABOUT WHAT THEY ARE DOING

via Facebook38%

via Twitter11%

Other ways51%

in 2010via Facebook

56%

via Twitter17%

Other ways27%

in 2011

Content is king, a social currency for users where Social Networks act as the digital exchange. And this

exchange is growing ever more valuable…

Powering the SoLoMo app economy

A SIMPLE PRINCIPLEUsers commit time to engagement through a mobile device when the effort is rewarding and painless…

User Satisfaction

Brand Performance

Minimum User Requirement

Powering the SoLoMo app economy

GETTING THEREBy prioritizing user engagement, ensuring it is a valued experience and making it social, you have the best chance of winning over the audience…

…and earning more of their time

Context

Value

Social

User Satisfaction

Brand Performance

Powering the SoLoMo app economy

Step 1 is getting there

Step 2 critically, is staying there

It’s your product, but it can fall victim to outside influences

There are multiple third party Social Networks meaning lots of integration effort

These third parties often make changes to their code, meaning you have to revisit yours

E.g. any change to your app means re-publishing through the app stores

Changes may mean a complete rethink of how things work in your app or site

Ensure that any user action is simple to carry out

Overcome any dependencies on third parties that impact the user experience

Make Social an integral part of the app and/or site design

Build a brand(ed) experience Remove unnecessary development

costs as this money is better spent elsewhere

THERE ARE A FEW HURDLES

BarriersPriorities

Powering the SoLoMo app economy

WE’VE SOLVED THE PROBLEM

An integrated social services platform that means you no longer have to anticipate what those big social network players are doing in the background.

Quite simply, your social gateway.

What is the Viafo Gateway?

Powering the SoLoMo app economy

HOW VIAFO WORKSThe Clientintegrates Viafo Service Gateway code into your product once, either within the API or directly into their application code

ViafoService Gateway

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Client’s audiencecan use their favorite social and location services seamlessly from within the app.

Powering the SoLoMo app economy

VALUE TO BRAND

You have the user in the palm of YOUR hand: Strong brand positioning Empowerment to react to user

sentiment Strengthens management of cross

channel comms Increases user sessions Increases inventory value

73% of mobile app users agree that they expect a company's mobile app to be easier to use than its

website.

Harris Interactive Survey 2011

Brands create social value through the way they design their products and the way they communicate with consumers.

Powering the SoLoMo app economy

WHAT WE’RE WORKING ON…Regional Controls to adapt for local markets. For instance, in China you can remove Facebook and add RenRenRegional Social Networks

China, Russia, RoW

‘Game your App’ by adding badges, scoring for social actions, leader boards incl tracking

Additional Stats with integration to existing analytics services More APIs incl carrier APIs

Powering the SoLoMo app economy

BloodSprint – Social Blood Donation

Powering the SoLoMo app economy

BLOODSPRINT – MAKING BLOOD DONATION SOCIAL

Bringing social and gamification to an alerts and notification service for blood donation.

Currently seeking sponsors to take the app to market.

Powering the SoLoMo app economy

DAVID O’NEILL – CEO VIAFO206 972 1140DAVID@VIAFO.COM