vi-100: make your business development count with deltek ...€¦ · 02/11/2016 · vi-100: make...
TRANSCRIPT
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VI-100: Make Your
Business Development
Count with Deltek Vision
Megan R. Miller, Deltek
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©2016 Deltek, Inc. All Rights Reserved 2
Agenda
Industry Trends
Manage Your Client Lifecycle
Improve Key Performance
Metrics
Maximize BD Time
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Industry Trends
©2016 Deltek, Inc. All Rights Reserved 3
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Win Rate
45% -3%
Top Quarter: 59.7%
Bottom Quarter: 31.7%
DEFINITION• Calculated by
proposals awarded
divided by
proposals
submitted
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©2016 Deltek, Inc. All Rights Reserved 5
Top Business Development Challenges
37th Annual Deltek Clarity A&E Industry Report
Top Challenge
2nd Largest
Challenge
3rd Largest
Challenge
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Position in the Market Over Next 18 Months
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©2016 Deltek, Inc. All Rights Reserved 7
Top Business Development Initiatives
Top Initiative
2nd Largest
Initiative
3rd Largest
Initiative
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Manage Your Client Lifecycle
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Find Opportunities
Don’t wait for RFPs
Capture lead information as it happens
Less time searching for needle in haystack
Nurture clients and network for new
opportunities
Gain more opportunity insight
Build strategic teams
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How do you find leads?
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Finding MORE Opportunities
RFPs in the mail
Web site searches
Client websites
FedBizOpps or other client
notification systems
GovWin IQ
Teaming partners
Client meetings
Where else?
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Tracking MORE Opportunities
RFPs in the mail
Web site searches
Client websites
FedBizOpps or other
client notification systems
GovWin IQ
Teaming partners
Client meetings
Where else?
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What should you be tracking?
Is it a target market?
Is it a current or potential
future service offering?
Will it help my team make
better decisions about this
client or market?
How does this fit into our
overall client strategy?
Other options for tracking
without entering opportunity
©2016 Deltek, Inc. All Rights Reserved 13
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The Power of Vision – Tracking Opportunities
Track MORE opportunities
Track conversations around
the opportunity
– Partners
– Clients
– Other intel obtained
Import opportunities from
GovWin IQ
14 © Deltek, Inc. All Rights Reserved - Confidential. These plans represent our current estimates
on timing and functionality and may be subject to future modification.
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Qualify Opportunities
Don’t chase every opportunity
Know which clients are worth investment
Understand your success rates by market or
client
Make better go/no go decisions
Use limited business development time where it
counts
Increase your WIN rates
©2016 Deltek, Inc. All Rights Reserved 15
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How are you qualifying opportunities?
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Use Your Collective Intelligence
Market Insight
Client history and pipeline
Firm success rates
Competition
Informed Go/No Go decisions
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The Power of Vision – Market Insight
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The Power of Vision – Client Reports
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The Power of Vision – An Informed Go/No Go
Do we have a solid history in
market?
How is reputation with client?
How does the client perceive us for
this type of work?
Is the project funded?
Is this a good fit for our team?
Who is our competition?
Will it be profitable?
Proposal resources?
20 ©2016 Deltek, Inc. All Rights Reserved
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©2016 Deltek, Inc. All Rights Reserved 21
If no go…what are next steps?
TRACK, TRACK, TRACK
What are the reasons for no go?
What actions are required?
Use Vision to track and prompt
– Email notification for no go reason
with prompts for what to do next
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Manage Pipeline
Know the health of your pipeline
Understand where your gaps are
Develop a plan to fill the gaps
Plan resources more effectively
Gain visibility into pipeline with one
version of the truth
©2016 Deltek, Inc. All Rights Reserved 22
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How are you managing the pipeline?
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The Power of Vision – Managing the Pipeline
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The Power of Vision – Managing the Pipeline
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The Power of Vision – Hit Rate and Client Touch
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The Power of Vision – Planning Touch Points
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Proposal Management
Have the info you need at your fingertips
Build a compelling case from opportunity
insight
Position for WIN with more time for
customization
Collaborative proposal process
Develop competitive proposals
©2016 Deltek, Inc. All Rights Reserved 28
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Are your proposals hitting the mark?
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©2016 Deltek, Inc. All Rights Reserved 30
The Power of Vision – An Informed Go/No Go
Do we have a solid history in
market?
How is reputation with client?
How does the client perceive us for
this type of work?
Is the project funded?
Is this a good fit for our team?
Who is our competition?
Will it be profitable?
Proposal resources?
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The Power of Vision – Proposal Intel
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©2016 Deltek, Inc. All Rights Reserved 32
The Power of Vision – Automate Proposals
Build your project portfolio after every project
Maintain text libraries with critical boilerplates
Update employee data for resumes
Connect with Projects for accurate resumes
Automate what you can so you can focus on
the custom sections of the proposal
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Win More
Win more. Grow more. Profit more.
Intelligence to pursue the right opportunities
Opportunity insight to choose the right
projects
Pipeline visibility to pursue the right clients
Business development knowledge to grow
your business the right way
©2016 Deltek, Inc. All Rights Reserved 33
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Are you making the most of the win?
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The Power of Vision – Win
Conduct debriefs for losses
AND WINS Why did they choose your firm?
What stood out?
Where did others fall short?
Start building your intel for
the next opportunity
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The Power of Vision – Win in the No Go
You said no, now what?
– Set up activity with client
– Reach out to teaming partners
– May still want to track who wins
No Go for the Win
– Better use of time
– Better impression to client
– Better direction for marketing and
project management
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Improve Key Performance Indicators for Business Development
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What are you tracking today?
# of proposals
Win rates
Pipeline
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©2016 Deltek, Inc. All Rights Reserved 39
What could you be measuring?
Follow up on leads from events
# of client meetings
# of client meetings that ended in
opportunity
# of proposals
# of wins
# of losses
# of No Gos
Forecast
# of new clients
# of new teaming partners
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How to get from today to ideal
What do you need to measure?
What are your stats today?
What do you want them to be?
What steps will it take to get there?
Who needs to be involved?
How will you move the numbers?
Outline the goal
Outline the action plan
Track progress to the goal
Share successes along the way
NEW CLIENTS
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Maximize Business Development Time
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Maximize Business Development Time
Where can I invest my time that will have the greatest impact?
What has been done recently?
Which clients am I responsible for?
Who is not feeling the love?
What opportunities are on the horizon? What teaming partners will we need?
Where are the gaps in the pipeline?
Who can I have lunch with this week?
Do I have time on my calendar for BD this week?
What needs to be done during that time?
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Make it easy for teams to engage
Organize fields logically
Remove unused fields
Limit required fields
Enable iAccess
Use Touch CRM
Provide resources for data management
Pre-populate scheduled meetings
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Please submit a survey for this session via the
mobile app.
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Learn More
Vision Blog
www.deltek.com/blog
Attend a live VPM, CRM or Resource
Planning/iAccess product demo
www.deltek.com/company/events/demos
Interact in Kona – CAC, iAccess Feedback
Visit the Vision CRM kiosk in the exhibit hall
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My Contact Information
Megan Miller
Vision Product Marketing
571.612.6663