vhpr smm jump in! v01
TRANSCRIPT
For:
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Debt Crisis
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Don't Blame Me . . .
I was riding my bike.
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It's a Whole New World
of communications too!
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New World Rules
Transparency
Velocity
Engagement
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Do most companies live like this?Do most companies live like this?
I say no!I say no!
Boyd Vander Houwen, Owner, VHPR
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You don't have a choice? . . .
Or do you?
Bankrupt!
FPO*399
storesclosed
10,700people out of work
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Other companies have adapted to the e-reader revolution and even benefited from
it. Borders (was) done in by it's own stupidity,
not the Internet.
Other companies have adapted to the e-reader revolution and even benefited from
it. Borders (was) done in by it's own stupidity,
not the Internet.Annie Lowrey,
Slate
The rapidly changing book industry, e-reader revolution and turbulent economy have
brought us to where we are now.
The rapidly changing book industry, e-reader revolution and turbulent economy have
brought us to where we are now.
Mike Edwards, President, Borders
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Why Not?
The Economy.
It's new.
We don't like it!
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The traditional channels . . .
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. . . are being surpassed!
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Phase II - Implementation
Roll out
Collect data
Analyze
Phase III - Revision
Revise project
Re-implement
Project complete
Implement pilot
Phase I - Planning
Form project team
Conduct marketing research
Q2 Q3 Q4Q1
2011Task
For SMM*, The old planning model is too slow.
*SMM – Social Media Marketing
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Analyze
Revise Do!
Plan
Q2 Q3 Q4Q1
2011Task
Velocity Matters!
Analyze
Revise Do!
Plan
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Where do you fit?
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Recommend
Help
Get started
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Here's The Plan
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What's in it for you?
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It's fast!
It's cost-effective.
It's low risk.
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There's no doubt about it!
It's a Whole New World
of communications too!
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Jump in!
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