Big IdeaBusiness Plan Competition

V-Guard Industries Ltd is a leading consumer electronic and electrical major dealing in 11 products and having more than 29 branches across India .V-Guard registered a gross turnover of over Rs 1000 crores (as on 31st March 2012). V-Guard enjoys brand popularity all over India and is now making a global presence with its increasing exports and markets spread over the world.V-Guard's Big Idea Business Plan contest 2012 (Season 2) prods students from B-schools across India to get creative and come up with new business avenues for V-Guard. Students are free to identify any growth opportunities, with both conventional and unconventional plans, taking off from the following cues:

V-Guard, a market leader in South India, has extended its presence across the country over the last six years establishing a foundation in Non South Markets.Going forward, what should V-Guard be adopting to become a leading player in Non - South Markets?

To Support its long term growth V-Guard is entering the small house hold appliances segment.What strategy and approach should the company adopt to become a leading player in this market segment?

The contest comprises of different phases. The teams have to register online before 28th September, 2012 .An online brief will be sent to the registered teams. The teams would then have to submit a short executive summary of their business plan for V-Guard. The top 10 teams shortlisted will then advance to the contest's finals. The Top 10 teams should then submit their final written report of the plan on or before 1st November 2012. This will be followed by an oral presentation before the Top Management of V- Guard. The performance of the teams would be evaluated based on the written report and the oral presentation .The first prize is Rs. 1, 00,000, the second prize Rs. 30,000 and the third prize Rs 20,000 .And two special jury awards of Rs 10,000 each. The Business Plan Contest Finals will be held on November 10th 2012.

Phase -IRegistration (28th September 2012)Each team should register online, on or before 28th September 2012 and then send the non – refundable participation fee along with the printout of the registration form before 7th October 2012.Participation fee should be remitted either online or by Demand Draft drawn in favor of V-Guard Industries Ltd, payable at Kochi. Our account details for online payment is given below.Bank Name: Dhanalakshmi Bank LimitedBranch Address: Industrial Finance Branch, Y.M.C.A. Junction, Chittoor Road, Ernakulam, Kochi – 682 011Account No : 014510100000533NEFT/RTGS IFSC : DLXB0000145

Beneficiary Name: V-Guard Industries LtdNote : Teams doing online payment are requested to mention the Bank name & Branch Address in the registration form. Other mode of payment will not be considered.Send your Registration forms and DD or Bank name & Branch Address in the case of online payment toMs. Linda Pavoodath ,Talent Acquisition and Development Team ,V-Guard Industries Ltd, Vennala High School Road, Vennala, Cochin – 682 028.Participation Fee:Rs 1000/- per team from a collegeTeam RequirementsThe number of members in a team should not exceed 3.

Phase -IIOnline BriefingAn online brief will be sent to all the registered teams by 28th September 2012.

Phase -IIIExecutive Summary Submission (7th October 2012)All the teams will have to submit the executive summary online on or before 7th October 2012.

Phase -IVDeclaration of Finalists (12th October 2012)Top 10 teams will be shortlisted based on the reports submitted. The teams shortlisted will be intimated through their mail id.

Phase -VFinal report Submission (1st November 2012)Each team selected for the final will then submit the final report of their business plan on or before 1st November 2012.

Phase -VIBusiness Plan Contest Finals (10th November 2012) The teams will make an oral presentation before the judges on 10th November 2012

• www.vguard.in/big_idea.htm