vfw ssnews.textiles.org.tw/news/溫哥華時裝周參考資訊.pdf · 2013-08-19 · linger...
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The Gateway To Global Fashion
VFW SS14
SHOW GUIDE ADVERTISING PACKAGE
VANCOUVER FASHION WEEK
SEPTEMBER 16-21, 2013
VANCOUVER FASHION WEEK SPRING/SUMMER 2014
Spring/Summer 2014
Vancouver Fashion Week
Vancouver Fashion Week
Jamal AbdourahmanPRODUCER778-996-2200
VANCOUVER FASHION WEEK is a diverse and innovative fashion experience that features both estab-lished and emerging designers. VFW showcases award winning designers from twenty-five fashion capitals in six continents across the globe. For over twelve years, VFW has positioned itself as a highly successful and widely rec-ognized event with over 20,000 guests attending the six-day event. Leveraging this event will allow you to create mu-tually beneficial campaigns with industry partners such as buyers, retailers, media and fashion institutions.
VFW has built an international presence through world-wide and local media coverage on sites such as Global BC-1, Black Press, The Province, Le Monde, Sina.com, and Hunan TV and provides exposure for designers in publi-cations such as FLARE, and New Home Living magazines. Through the use of social media channels, our VFW staff generates excitement and awareness among the online community for our events, fashion shows, designers, and sponsors.
Hailed as an opportunity unlike any other in North Amer-ica, VFW invites you to take part in this extraordinary event. Join us September 16th to 21st, 2013, to showcase your company during the Spring/Summer 2014 Vancouver Fashion Week.
Upcoming Show: VFW SS14
Vancouver Fashion Week is a six day event that is internationally recognized as a platform for both established and emerging design-ers. Fashion shows that take place during Vancouver Fashion Week allow designers to showcase their collections before an influential
audience of industry profession-als and fashion conscious attend-ees.The upcoming event, Vancouver Fashion Week Spring / Summer 2014 will begin with the Opening Gala on the night of September 16th treating our guests to a sen-
sory indulgence that will include music, performances and sneak preview of designer collections. Established and emerging design-ers from all across Canada and around the world will showcase their designs on the runaways throughout the week of Septem-
ber 16th to 21st at the Chinese Cultural Centre located at 50 East Pender, Vancouver. We invite you to attend the 2014 Spring / Sum-mer season this September and assist us with the search for the world’s next hot designer!
OPENING GALAMonday, September 16th, 2013
RUNWAY SHOWS Tuesday, September 17th -Saturday, September 21st, 2013
CHINESE CULTURAL CENTRE 50 East Pender, Vancouver
A T T E N D A N C E- Local and international designers and buyers, as well as fashion industry executives. - Affluent consumers including socialites and celebrities. - Fashion industry professionals such as photographers, stylists and models.
Celebrity attendees in the past have included:
- Twilight’s Kristen Stewart and Robert Pattinson- Housewives of West Vancouver- The Barenaked Ladies- Sam Roberts- Alanis Morissette
20,000+ ATTENDEE DURING VFW EVENT
National 3,504,848
International 55,200,000
Online 389,585,558
Blog Articles 10,800
Twitter Mentions 3,297
Live Stream Viewrs 60,018
17-18-2425-3435-4445-54
55+
VFW viewers by age (online) VFW viewers by gender (online)
74.3%
25.7%
Female
Male
DEMOGRAPHICSDEMOGRAPHICS
3.6 %35.5 %38.9 %12.5 % 6.6 % 2.9 %
N/A10,000-30,00030,000-60,000
60,000-100,000100,000+
VFW attendies by income (event)
VFW viewers by age (event) VFW viewers by gender (event)
17-18-2425-3435-4445-54
55+
67.1%
32.9%
Female
Male
0.3 %25.1 %35.8 %23.9 %9.5 % 2.1 %
8.3 %12.5 %33.9 %29.5 %10.4 %
Vancouver Fashion Week audiences are distributed across the world (as indicated in the map above)
Daily Total Reach 34,823 Daily People Talking About VFW 32,000
Daily People Talking about VFW outside of Canada 10,516
VFW has built an extensive online social media presence. Through the use of facebook, twitter, instagram, and youtube, VFW has a daily total
reach of 34,823
Throughout the years, we have maintained strong links with local and international media partners. We have collaborated with newspapers, magzines, websites, blogs, TV, and radio stations.
We have partnered with Global BC-1, Black Press, The Province, Elle, Cosmopolitan, Marie Claire, The Vancouver Sun, Korea Daily Newspaper, Haibao, Taibao, and Shin-po Newspaper. The success of our events has been realized with the help of many of these media partners.
Fueled by great designers and media part-ners, the VFW 2013 Fall/Winter season was our most successful to date. With an in-creased focus on its social media platforms and media partnerships, VFW saw dramat-ic growth in engagement across social me-dia properties during its last season.
VFW SOCIAL MEDIA & CROSS PLATFORM COVERAGE
1626.COM24 HOURS98.5 OCEANA MAGAZINEANYCANAHORN TVALL TVAPPAREL-WEBASIAN CONNECTIONSASIAN PACIFIC POSTASIAN TVAVANT GARDEBEAT ROUTE MAGAZINEBLANCOPOPBLACK PRESSCARASCARDIFF FASHIONCAVALIERCECIC-HEADS MAGAZINECITY TVCJOB68CNC WORLD TVCOREA BEST MAGAZINECTVDARPAN MAGAZINEDEYANE MAGAZINEDONGA WOMANELLE MAGAZINEESTAMOSDENTROESTETICAESTILOFAME’D MAGAZINEFASHION 613
FASHION BEATS PARISFASHION EXPORTFASHION TREND DIGESTFASHIONWEAREFASHIONADOFASHIONERFvASHIONSCENE.NLFLARE MAGAZINEFRIEZE MAGAIZNEFUKUSKEGEORGIA STRAIGHTGEORGIEGLOBALGOOD LIFE CONNOISSIURHAIBAOHERSHOW COOL!HUNAN TVHYPEI’M MR FABULOUSJACK FMKOREA DAILYKENSINGTON&CHEALSEAREVIEWKENTONLAMODELE MONDELINGER MAGAZINELOOK MAGAZINELUCIREMANEQUIMMARIE CLAIRE CHINAMEN’S JOKERMETRO
METV-KVOSMINAMINGPAO NEWSPAPERMODA SPOTMODISMOMONTREAL GAZETTEMOPNEEUNOVUS MAGAZINEOOPS! MAGAZINEORANGE MAGAZINEORIGAMAPANDORAPLUI MAGAZINEPORTAMODAPROFASHIONPROFASHIONALPROYECTOMODAPUNJABI VIBESPURPOSERADIO INDIARAISIN FEEDSRED FMRJ1200ROCK 101 RADIOROCKSTAR WEEKLYSALON MAGAZINESOPHISTISHAWSHINPOSINASINGTAO NEWSPAPERSOHU WOMENSOUTH ASIAN WOMAN
TAKE METAOBAOTHE BEAT 94.5 FMTHE GIRL WITH THEMESSY HAIRTHE GUARDIAN (UK)THE LOS ANGELESFASHION MAGAZINETORONTO STARTOURISM VANCOUVERTROPICSTV KOREATYPISCHICHTHE PROVINCESINGTAO NEWSPAPERTHE PROVINCETHE WESTENDERTOPLOOKTROPICS MAGAZINEULTRA ZURNALVANCITY BUZZVANCOUVER EXPRESSVANCOUVER AND USVANCOUVER SUNVANCOUVER VIEWW1 MAGAZINEWANT MAGAZINEWE VANCOUVERWESTCAWHISTLER TRAVELLERWONDERLAND MAGA-ZINE
A D V E R T I S I N G R A T E C A R DS H O W G U I D E
Full Page5.5” x 8.5”
1/2 Page5.5” x 4.25”
FULL PAGE - 1200- Full page ad in VFW show guide- Logo on VFW Website partnership page- Social media exposure, including an acknowledgement on the VFW twitter, facebook and blog
HALF PAGE - 700- Half page ad in VFW show guide- Logo on VFW Website partnership page- Social media exposure, including an acknowledgement on the VFW twitter, facebook and blog
VFW provides partners with a package tailored to your business needs. As a participating venue host, you will recieve all the complementary services listed in your package, as well as prominent media exposure
INSIDE FRONT COVER - 2600- Inside front cover ad in VFW show guide- Logo on VFW website partnership page- Social media exposure, including an acknowledgement on the VFW blog, Twitter and Facebook
INSIDE BACK COVER - 2000- Inside back cover ad in VFW show guide- Logo on VFW website partnership page- Social media exposure, including an acknowledgement on the VFW blog, Twitter and Facebook
BACK COVER - 3600- Ad on back cover of VFW show guide - Logo on VFW website partnership page- Social media exposure, including an acknowledgement on the VFW blog, Twitter and Facebook
ONLINE - 500- Logo on VFW Website partnership page- Social media exposure, including an acknowledgement on the VFW twitter, facebook and blog