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Page 1: vFORUM 2019€¦ · 16/09/2019  · - VMware reserves the rights to decide on the food and beverage choices for the F&B associated add-on activities. - VMware reserves the rights

vFORUM2019

SINGAPORE & KOREA

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vFORUM2019

Sponsor the Premier Digital Infrastructure Event

Join us at vFORUM 2019, where the people and organizations creating the digitalfoundation for technology and business transformation gather together.

vFORUM isn’t just another IT event. It’s a discovery powerhouse that both VMware andyou, our partner, can bring our technologies to life and reach thousands of experts,practitioners, key decision makers and influencers.

From data center to cloud to device, vFORUM is the meeting place, the showcase, andfocus of learning for technology companies across delivering maximum benefits tobusiness and society. The spotlight will be on how organizations can become digitalbusinesses that deliver better experiences to their customers and empower employeesto do their best work.

As part of that community, VMware invites you to join us as a sponsor for the nextevolution of vFORUM Singapore and Korea, 2019. We welcome you to look through thisprospectus to learn more about the premier digital infrastructure event in our marketand to find the right opportunity for your business.

Sanjay K. DeshmukhVice President and Managing Director,VMware, Southeast Asia & Korea

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vFORUM2019

vFORUM 2019Overview

SingaporeRaffles City Convention Centre14 November 20191,900 Attendees

Seoul, KoreaCOEX Convention Center19 November 20191,600 Attendees

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vFORUM 2018Event Highlights

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vFORUM2019

DIAMOND

PLATINUM

GOLD

SILVER

Thank you

vFORUM 2018 Sponsors

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vFORUM2019

vFORUM 2018

CustomerExperience

“The event is well organized

with wide range and in depth topics!”

“This is the best Forum, and I always learn a lot of new things.”

12,278,326 Million

Impressions

7,323,805 Million

Reach

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vFORUM2019

33%

21%7%

17%

22%

Less than 100 100 to 499 500 to 999

1,000 to 4,999 5,000 to 24,999

vFORUM 2018

Delegates

7%2%

7%

5%

17%

6%29%

27%

Government / HealthcareEducationBanking, Finance & InsuranceCommunicationsHigh TechManufacturingBusiness Services

TOP 8 INDUSTRIES ATTENDED

3%

6%

6%

6%

7%

7%

13%

14%

16%

22%

IT - Project Management

IT - Applications / Development

IT - Operations

Technical Support

IT - Network

IT - Others

Sales

Others

IT - Server/Storage

IT - All

TOP 10 JOB ROLES ATTENDED COMPANY EMPLOYEE SIZE ATTENDED

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SponsorshipPackagesYour connection to our customers

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vFORUM2019

SponsorshipBenefits & Opportunities

vFORUM 2019 represents a unique sponsorship opportunity.

Being a sponsor will enable you to:

Opportunity to engage with nearly 3,500 forecasted attendees

Demonstrate your company’s thought leadership capabilities

Increase your profile and brand awareness within a rapidly developing industry

Provide significant opportunities to bolster your sales pipeline and capture accurate data from active buyers

Generate a greater understanding of your target market’s needs

Launch new products and services

Network with industry analysts, thought-leaders, VMware’s subject matter experts, customers, and other partners

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vFORUM2019

SponsorshipInclusions

DIAMONDSPONSORSHIP US$120,000

GROUP: 2 vFORUM EVENTSvFORUM SINGAPORE AND KOREA, EXCL. TAX

An exclusive sponsorship opportunity, designed to deliver your desired outcomes.

Contact us today to discuss further!

Notes on inclusions:

1. Content must be submitted to VMware for approval at least 30 working days prior to event. Failure to do so will result in theforfeiture of this sponsorship feature

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vFORUM2019

PLATINUM PACKAGE

US$60,000GROUP: vFORUM SINGAPORE ANDKOREA, EXCL. TAX

US$48,000vFORUM SINGAPORE, EXCL. TAX

US$27,000vFORUM KOREA, EXCL. TAX

Sign up by 16 August 2019 for a 10% early bird discount!

*Exclusive Onsite Engagement Add-ons available!

*Group sponsor package and early bird discount are mutually exclusive.

*Priority provided to partners signing up group sponsor package.

Sponsorship Entitlements

Influence

Speaking Opportunity

Singapore

30-minute breakout session reaching out to 250 – 300 delegates(1)

Korea

30-minute breakout session reaching out to 200 – 250 delegates(1)

Engage

Onsite

Dedicated exhibition space in high traffic area of the exhibitors’ hall

Exclusive inclusion of one (1) onsite engagement add-ons (Singapore only)(2)

General branding with logo placement within the event venue

Participation in the Passport Program (Singapore only)

2 digital collateral insertion in mobile app for Singapore or 2 collateral insertion (A4 size, max 10pp) into delegates’ bags for Korea

(1)

Promote

Pre-conference promotion

Name, logo, 200 words company description & hyperlink on vFORUM 2019 microsite

(1)

Display on vFORUM 2019 sponsor & exhibitor listing page

Event co-branded eDM for your distribution to your opt-in customer base

Onsite & beyond promotion

Post event summary

2 Questions in feedback form (Korea only)

Continued exposure of logo and link on post event website

SponsorshipInclusions

PLATINUM SPONSORSHIP

Notes on inclusions:

1. Content must be submitted to VMware for approval at least 30 working days prior to event. Failure to do so will result in theforfeiture of this sponsorship feature

2. For exclusive onsite engagement add-ons, please refer to page 18.

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vFORUM2019

GOLD PACKAGE

US$40,000GROUP: vFORUM SINGAPORE ANDKOREA, EXCL. TAX

US$32,500vFORUM SINGAPORE, EXCL. TAX

US$17,500vFORUM KOREA, EXCL. TAX

Sign up by 16 August 2019 for a 10% early bird discount!

*Group sponsor package and early bird discount are mutually exclusive.

*Priority provided to partners signing up group sponsor package.

Sponsorship Entitlements

Influence

Speaking Opportunity

Singapore

30-minute breakout session reaching out to 250 – 300 delegates(1)

Korea

30-minute breakout session reaching out to 200 – 250 delegates(1)

Engage

Onsite

Dedicated exhibition space in high traffic area of the exhibitors’ hall

General branding with logo placement within the event venue

Participation in the Passport Program (Singapore only)

1 digital collateral insertion in mobile app for Singapore or 1 collateral insertion (A4 size, max 8pp) into delegates’ bags for Korea

(1)

Promote

Pre-conference promotion

Name, logo, 100 words company description & hyperlink on vFORUM 2019 microsite

(1)

Display on vFORUM 2019 sponsor & exhibitor listing page

Event co-branded eDM for your distribution to your opt-in customer base

Onsite & beyond promotion

Post event summary

Continued exposure of logo and link on post event website

SponsorshipInclusions

GOLD SPONSORSHIP

Notes on inclusions:

1. Content must be submitted to VMware for approval at least 30 working days prior to event. Failure to do so will result in theforfeiture of this sponsorship feature

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vFORUM2019

SILVER PACKAGE

US$20,000GROUP: vFORUM SINGAPORE AND KOREA, EXCL. TAX

US$14,000vFORUM SINGAPORE, EXCL. TAX

US$11,000vFORUM KOREA, EXCL. TAX

Sign up by 16 August 2019 for a 10% early bird discount!

*Group sponsor package and early bird discount are mutually exclusive.

*Priority provided to partners signing up group sponsor package.

Sponsorship Entitlements

Engage

Onsite

Dedicated exhibition space in high traffic area of the exhibitors’ hall

General branding with logo placement within the event venue

Participation in the Passport Program (Singapore only)

1 digital collateral insertion in mobile app for Singapore or 1 collateral insertion (A4 size, max 4pp) into delegates’ bags for Korea

(1)

Promote

Pre-conference promotion

Name, logo, 80 words company description & hyperlink on vFORUM 2019 microsite

(1)

Display on vFORUM 2019 sponsor & exhibitor listing page

Event co-branded eDM for your distribution to your opt-in customer base

Onsite & beyond promotion

Post event summary

Continued exposure of logo and link on post event website

SponsorshipInclusions

SILVERSPONSORSHIP

Notes on inclusions:

1. Content must be submitted to VMware for approval at least 30 working days prior to event. Failure to do so will result in theforfeiture of this sponsorship feature

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vFORUM2019

SponsorshipInclusions

AT A GLANCE

Platinum Gold Silver

Price (US$ excl. Tax)

US$60,000GROUP: vFORUM SG and KR

US$48,000vFORUM SINGAPORE

US$27,000vFORUM KOREA

US$40,000GROUP: vFORUM SG and KR

US$32,500vFORUM SINGAPORE

US$17,500vFORUM KOREA

US$20,000GROUP: vFORUM SG and KR

US$14,000vFORUM SINGAPORE

US$11,000vFORUM KOREA

INFLUENCE

Speaking Opportunities(1)30-minute breakout session

(SG and KR)30-minute breakout session

(SG and KR)N/A

Notes on inclusions:

1. Content must be submitted to VMware for approval at least 30 working days prior to event. Failure to do so will result in the forfeiture of this sponsorship feature

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vFORUM2019

SponsorshipInclusions

AT A GLANCE

Platinum Gold Silver

ENGAGE

Exhibitor Booth Y Y Y

Exclusive Onsite Engagement Add-on (*Singapore only)

1 activity N/A N/A

Exhibitor Passes (*excludes Speaker Passes)

6* 4* 3*

General branding with logo placement within the event venue

Y Y Y

Participation in the event Passport Program (*Singapore only)

Y* Y* Y*

Digital insertion in mobile app for Singapore or Collateral Insertion into delegates bag for Korea or (1)

2 1 1

EXHIBITOR BOOTH Y Y Y

Company logo & bio on event website 200 words 100 words 80 words

Event co-branded eDM for your distribution to your own opt-in customer base

Y Y Y

Post event summary Y Y Y

Post event – Continued exposure of logo and link on post event website

Y Y Y

Notes on inclusions:

1. Content must be submitted to VMware for approval at least 30 working days prior to event. Failure to do so will result in theforfeiture of this sponsorship feature

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Early Bird Discount10% Off When You Sign & Submit Your ContractBy 16 August 2019 *Group sponsor package and early bird discount are mutually exclusive and only applicable for Individual metallic sponsor sign-up.

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AdditionalPackagesCreating more connection points with the audience

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vFORUM2019

Exclusive Onsite Engagement Add-OnOptions

Activity Description

Ice Cream Cups

Provide cups of ice cream over a period of time frame. Consist of sponsor’s logo on ice cream cups.

Diamond Sponsor: 350 cups of ice creamPlatinum Sponsor: 180 cups of ice cream

Snack Packs

Provide packets of snack bags. Consist of sponsor’s logo on snack packaging.

Diamond Sponsor: 400 packsPlatinum Sponsor: 250 packs

Pop-Corn

Provide packets of fresh pop-corns. Consist of sponsor’s logo on pop-corn cups.

Diamond Sponsor: 500 packs

Platinum Sponsor: 300 packs

Gourmet Coffee

Provide cups of freshly brewed gourmet coffee over a period of time frame. Consist of sponsor’s logo on cup

sleeves.

Diamond Sponsor: 500 cups, 4 hours time framePlatinum Sponsor: 300 cups, 2 hours time frame

Selection of

Claw Machine or

Capsule Machine

Provide a choice of Claw Machine or Capsule Machine with gifts provided. Consist of sponsor’s logo on

machines.

Diamond Sponsor: 250 gifts

Platinum Sponsor: 100 gifts

Selection of

Arcade Game Machine

Provide a choice of Punching Bag Machine or Dart Machine. Consist of sponsor’s logo on machines.

Diamond Sponsor: 250 gifts

Platinum Sponsor: 100 gifts

ExclusiveOnsite EngagementAdd-Ons**For Diamond and Platinum Sponsors only *Applicable for vFORUM Singapore only

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*Notes: - Exclusive Onsite Engagement Add-on options will be offered on a first-signed first-served basis for diamond and platinum sponsorship level

only. In an event of a dispute, VMware reserved the rights to make the final decision. - Each Exclusive Onsite Engagement Add-on activity is to be kept within the allocated sponsorship booth space.- VMware reserves the rights to decide on the food and beverage choices for the F&B associated add-on activities.- VMware reserves the rights to decide on the gifts selection for the claw, capsule and arcade game machines add-on

activities.

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vFORUM2019

AdditionalSponsorshipAt A Glance

Additional Sponsorship

Number of opportunities

Sponsorship DescriptionPrice

(US$ excl. Tax)

Conference

Lanyards1 per city

Consists of co-branded lanyards worn by delegates. Full production and

management of co-branded with sponsor and VMware logos.

US$8,500/-

Per city

Conference

Delegate Tote

Bags

1 per city

Consist of co-branded conference bag handed out to delegates. Full

production and management of delegate conference bags co-branded with

sponsors and VMware logo.

US$8,500/-

Per city

Early Bird Gift 1 per city

Early bird drive to booth tactic. Flyer handed out during registration to the early bird attendees to collect the premiums at your booth.

Flyers and premiums (approx. value $10) selected by VMware.

Singapore = 400 early bird gifts & flyers

US$5,000/-Per city

The Challenge

Lab1 per city

The Challenge Lab provides a broken environment, designed for the lab taker

to fix and learn how to solve common issues users face. Co-branding

opportunities available to allow sponsors a high brand exposure.

No sponsorship of hardware is required.

US$8,000/-

Per city

Mobile Phone

Charging

Station

Sponsor

3 per cityThe station will be positioned throughout the event and can be branded with

sponsor’s messages.

US$5,000/-

Per city

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*Notes: - Additional sponsor sign-up will not be entitled to the early bird discount.

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vFORUM2019

vFORUM 2019ContactInformation

For sponsorship and exhibit opportunities, please contact:

Carmen PhuaSenior Regional Marketing Manager, Southeast Asia & [email protected]+65 6501 2010+65 9770 3353

Joan WeeMarketing Manager, [email protected]+65 6501 2023+65 9792 5287

Ki-Hun ShimMarketing Manager, South [email protected]+82 10 4155 8922

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Confirm yourSponsorshipPlease complete the documents on the following pages

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vFORUM2019

Please complete and return via email to Audrey Wong at [email protected]

PAYMENT TERMS OF EARLY BIRD SPONSORSHIPTo take advantage of the early bird rates, please submit your signed sponsorship agreement form by 5:00pm SGT, 16 August 2019. Please note that a minimum of 50% deposit payment for the Early Bird Sponsorship must also be made by 5:00 SGT, 6 September 2019. Otherwise the full sponsorship fee will be charged, and the 10% discount will be void. The early bird discount is not applicable for group sponsorship packages.

GENERAL SPONSORSHIPVMware has appointed Rhapsody Concept Pte Ltd as the official agency handling vFORUM 2019.

To secure your position as a sponsor of VMware vFORUM 2019, please submit the required forms by the appointed due dates (please refer to the tablebelow), and payment terms adhere to. In return, a complete Sponsor Services Manual will be supplied to all confirmed sponsors from RhapsodyConcept Pte Ltd, our dedicated sponsorship manager. The Sponsor Services Manual will contain all the relevant event information and sponsorrequirements to assure your successful participation.

Rhapsody Concept Pte Ltd will issue an invoice directly to the Sponsor, following the receipt of your signed contract. Sponsors who are unable to effectpayment by the stipulated payment due date of 5:00pm SGT, 4 October 2019 are required to inform VMware in writing providing the reason andexpected date of payment. Failure to meet this payment deadline may jeopardize participation.

Important note: Sponsorship packages will be offered on a first-come, first-served basis. Your selected sponsorship package and speaking topic willonly be offered on the condition of your acceptance of the terms and conditions as outlined in this document and on the agreement of VMware. Failureto submit the sponsorship contract by the due date may affect production deadlines and your successful participation of the conference.

Kindly be advised that your speaking slot selection is allocated based on time stamped receipt of the returned completed sponsorship forms. On theselection of your booth location, it will be based on the adherence to the payment terms. Sequence of booth selection will be according to the timestamp receipt of funds in two phases (Phase 1 – Sponsors who have made full payment and Phase 2 – Sponsors who have made a minimum partialpayment of 50% of full sponsorship). For sponsors who have not made any payment, they will be placed in Phase 3 and their queue placing isdetermined by the running order of the cards they or their representatives select. All sponsors are required to bear the burden of showing their proof ofpayment when asked by VMware or its appointed agency. VMware has the discretion to allocate the booth as deemed fit.

Form Submission Deadlines

Form 1 – Sponsorship AgreementEarly Bird Rate – 16 August 2019 (50% deposit required by 5:00pm SGT, 6 September 2019)Standard Rate – 16 September 2019 (100% payment required by 5:00pm SGT, 4 October 2019)

Form 2 – Terms and Conditions As above

Form 3 – Public Liability Documentation As above

GeneralSponsorshipApplicationForm

Sponsor’s Initial:

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vFORUM2019

Form 1SponsorshipAgreement

Company:

Sponsor Name for Event Promotional Materials:

Address :

City : Post Code : Country :

Tel : Fax : URL :

Primary Contact : Title :

Email : Tel (W) : Tel (M) :

Logistics Contact

Name: Email: Tel:

PR/Media Relations Contact

Name: Email: Tel:

Accounting Contact

Name Email: Tel:

VMware Partner Type: Purchase Order Number:

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

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vFORUM2019

Form 1SponsorshipAgreement

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

We wish to participate in vFORUM 2019 at the following sponsorship level:(All prices quoted are subject to prevailing to the prevailing taxes (i.e. Singapore GST), local Government withholding taxes and bank transfer fees, where applicable

Sponsorship Options Diamond Platinum Gold Silver

Group: vFORUM Singapore and vFORUM Korea ☐ US$120,000/- ☐ US$60,000/- ☐ US$40,000/- ☐ US$20,000/-

10% Early Bird Discount for individual Sponsorship Level ☐ Applicable

vFORUM Singapore, Singapore

N/A

☐ US$48,000/- ☐ US$32,500/- ☐ US$14,000/-

vFORUM Korea, Seoul ☐ US$27,000/- ☐ US$17,500/- ☐ US$11,000/-

*Notes: - Sponsorship packages will be offered on a first-signed first-served basis with limited slots for the first two sponsorship levels. VMware reserves the rights to

accept and process Group Event applications before Individual Event applications. - All sponsorship amounts are subject to the prevailing taxes (i.e. Singapore GST), local Government withholding taxes and bank transfer fees, where applicable.

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vFORUM2019

Form 1SponsorshipAgreement

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

We wish to add on the following activity at the booth:

*Applicable for Diamond and Platinum Sponsors only *Applicable for vFORUM Singapore only

Exclusive Onsite Engagement Add-onOptions

Select only one (1) add-ons

Ice Cream Cups☐ Diamond Sponsor: 350 cups of ice cream☐ Platinum Sponsor: 180 cups of ice cream

Snack Packs☐ Diamond Sponsor: 400 packs☐ Platinum Sponsor: 250 packs

Pop-Corn☐ Diamond Sponsor: 500 packs

☐ Platinum Sponsor: 300 packs

Gourmet Coffee☐ Diamond Sponsor: 500 cups, 4 hours time frame☐ Platinum Sponsor: 300 cups, 2 hours time frame

Claw Machine or

Capsule Machine

☐ Claw Machine ☐ Capsule Machine

☐ Diamond Sponsor: 250 gifts with machine

☐ Platinum Sponsor: 100 gifts with machine

Arcade Game Machine

☐ Punching Bag Machine ☐ Dart Machine

☐ Diamond Sponsor: 250 gifts with machine

☐ Platinum Sponsor: 100 gifts with machine

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*Notes: - Exclusive Onsite Engagement Add-ons options will be offered on a first-signed first-served basis for diamond and platinum sponsorship level

only. In an event of a dispute, VMware reserved the rights to make the final decision. - Each Exclusive Onsite Engagement Add-on activity is to be kept within the allocated sponsorship booth space.- VMware reserves the rights to decide on the food and beverage choices for the F&B associated add-on activities.- VMware reserves the rights to decide on the gifts selection for the claw, capsule and arcade game machines add-on

activities.

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vFORUM2019

Form 1SponsorshipAgreement

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

We wish to participate in vFORUM 2019 at the following sponsorship level:(All prices quoted are subject to prevailing to the prevailing taxes (i.e. Singapore GST), local Government withholding taxes and bank transfer fees, where applicable

Additional Sponsorship Options Amount

Conference Lanyards☐ US$8,500/- (SG)

☐ US$8,500/- (KR)

Conference Delegate Tote Bags☐ US$8,500/- (SG)

☐ US$8,500/- (KR)

Early Bird Gift - Voucher or Logo-

Branded Giveaways☐ US$5,000/- (SG)

The Challenge Lab ☐ US$8,000/- (SG)

Mobile Phone Charging Station Sponsor ☐ US$5,000/- (SG)

*Notes: - Sponsorship packages will be offered on a first-come first-served basis. - Additional sponsorship sign-ups are not entitled to early bird discount.- All sponsorship amounts are subject to the prevailing taxes (i.e. Singapore GST), local Government withholding taxes and bank transfer fees, where applicable.

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vFORUM2019

1. ACCEPTANCE BY ORGANIZERSponsor’s participation in the Event is subject to Organizer’s approval. No contract is created until the Application is accepted by Organizer.Organizer may withdraw its acceptance at any time by refunding the Total Sponsorship Fee paid if Organizer, in its sole discretion, determinesthat Sponsor or its product is ineligible or detracts from the intent and purpose of the Event. Organizer makes no warranties regarding thenumber of persons who will attend the Event. Event dates, hours, and venues may be modified. Sponsor shall be notified in writing of any suchmodification. In addition, Sponsor acknowledges that sponsorship package slots are limited. Therefore, sponsorship package applications willbe processed on a first-come first served basis. Subject to the foregoing, Sponsor will be provided with the sponsorship entitlements for thesponsorship tier selected in the Sponsorship Inclusions. Capitalized terms not defined in these sponsorship terms and conditions have themeaning given to them in vFORUM 2019 Sponsorship Prospectus.

2. ASSIGNMENT AND USE OF SPACEa. Benefits and License Grant. Organizer will provide exhibit space (the “Space”) at the Event for Sponsor to display its qualified

products and services (the “Sponsorship”). The Total Sponsorship Fee includes use of the Space and any other benefits asspecified in the Application or in the Sponsor Resource Center as amended from time to time (the “Manual”). Sponsor grants toOrganizer the right to use Sponsor’s name, logo, and employees in connection with the promotion and production of the Event.

b. Space Assignment, Use, Installation, Occupancy, and Dismantling. The location and amount of Space provided to Sponsor will bedetermined by Organizer. Organizer may reassign the Space or alter Event layout or venue at any time. The space is for Sponsor’suse only, and Sponsor may not assign or sublease any portion of the Space or Sponsorship (including to an affiliated company)without Organizer’s prior written consent. Sponsor shall not display, advertise, promote, endorse or market, directly or indirectly,any products, services, solutions or other technologies that in Organizer’s sole discretion, compete with the products, services,solutions or technologies of Organizer and its subsidiaries and affiliates. Organizer reserves the right to decline, prohibit or removea Sponsor for any violation or suspected violation of the terms herein; this reservation being all inclusive as to persons, things,product, conduct, sounds, etc. included in or related to an Exhibit. Sponsor’s activities must be confined within the Space, andmust be in support of products or services identified in the Application and directly related to Sponsor’s normal business activities.Organizer may refuse permission to exhibit any products or services Organizer deems objectionable, unsuitable or inconsistentwith the goals of the Event. At the Event, Sponsor may not exchange goods or money without Organizer’s prior written consentand Sponsor may not assist any other party in soliciting business without Organizer’s prior consent.

c. Own Risk. Sponsor has sole responsibility for any loss of its equipment or proprietary information, or any other loss, including anysubrogation claims by its insurer. Persons visiting, viewing, or otherwise participating in Sponsor’s Space are deemed the inviteesor licensees of Sponsor and are not the invitees or licensees of Organizer.

Form 2SponsorshipTerms andConditions

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

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Sponsor’s Initial:

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vFORUM2019

d. Third Party Contractors. Organizer may require Sponsor to use designated third-party contractors to provide certain services(“Required Contractors”), and Sponsor must then use only the Required Contractors for such services. Notwithstanding suchdesignation, Required Contractors and third-party vendors listed in the Manual act solely as independent contractors, andOrganizer is not responsible for their performance, acts, or omissions.

e. Other Events and Marketing. Sponsor agrees that it may not use any Organizer event to leverage or promote any other event inwhich Sponsor is a sponsor or participant, and therefore agrees that it may not, during the period from two days before until twodays after the Event, conduct, promote, endorse, or sponsor any functions, classes, seminars, exhibits, or similar marketingactivities within 50 miles of any event similar to the Event that is the subject of this agreement, other than Sponsor’s participationin the Event under this Agreement. DURING THE EVENT, SPONSOR MAY NOT PROMOTE ITS PRODUCTS OR ORGANIZATIONWITHIN 500 YARDS OF ANY EVENT LOCATIONS, EXCEPT (I) IN ADVERTISING CONTAINED IN PERIODICALS OR SIMILARREGULARLY PUBLISHED MEDIA, OR (II) AS PERMITTED BY THIS AGREEMENT OR BY ORGANIZER IN WRITING.

f. Other Event Payments. Organizer may apply any payments made by Sponsor under this Agreement to any obligation that is pastdue under any other event-related agreement between Sponsor and Organizer, in which case Organizer will notify Sponsor ofsuch application.

3. COMPLIANCE WITH LAWS AND RULESa. Laws and Rules. Sponsor must comply with all applicable laws, regulations, ordinances and the Manual in connection with its

participation in the Event, including but not limited to rules of the venue and any relevant labor laws relating to occupational or workplace health and safety including in relation to obligations to consult, co-ordinate and cooperate with Organizer regarding the activity of more than one person conducting an activity at the Event, and the terms, conditions, and rules issued by Organizer from time to time in connection with the Event.

Form 2SponsorshipTerms andConditions

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

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b. Data Protection. Sponsor’s conduct and the use of names and lists captured at the Event or provided by Organizer in connection with the Event, are subject to guidelines set forth in the Manual. Sponsor must comply with the Singapore’s Personal Data Protection Act (PDPA) or relevant in local country (as applicable) in respect of any personal information collected in connection with the Event. Without limiting the foregoing, Sponsor must comply with all applicable privacy, spam, electronic and marketing laws in respect of any personal information collected, accessed or handled in connection with the Program. Sponsor also agrees that the personal information provided to Sponsor under the Program will not be used for the purpose of contacting (including electronically) the individual about non-VMware products and services or non-Sponsor and VMware bundled products and services or other products and services unrelated to VMware products and services.

To the extent that either party is processing European personal data, it shall comply with all applicable laws that relate to data protection, privacy, the use of information relating to individuals, and or the information rights of individuals including, without limitation the Privacy and Electronic Communication (EC Directive) Regulations 2003, the General Data Protection Regulation ((EU) 2016/679)) and an relevant national laws implementing Directives 95/46/EC, 2002/58/EC 7 97/66/EC and 2016/679 all as amended or replaced from time to time.

c. Third-Party Proprietary Rights. Sponsor agrees that it will not violate any proprietary rights of third parties in connection with its participation in the Event, including but not limited to the performance, distribution, or posting of copyrighted material without a license, assignment, or other legally effective permission.

d. Taxes and Licenses. Sponsor is solely responsible for obtaining any licenses and permits, and payments of all taxes (including sales and use taxes), license fees, governmental taxes and levies or other charges applicable to its participation in the Event, including taxes collected by Organizer.

4. PAYMENT TERMSUpon execution of this Contract and subject to the terms set forth in Section 5 below, Sponsor agrees to pay the Total Sponsorship Fee. If this Agreement is executed by Sponsor on or before 16 August 2019, a 50% deposit is required by 6 September 2019. Total Sponsorship Fees are due and payable in full within thirty (30) days from receipt of an invoice for the same. If this Agreement is executed by the Sponsor after 16 August 2019, payment for the Total Sponsorship Fee will be due and payable upon receipt of an invoice for the same. Notwithstanding the foregoing, in no event shall Sponsor be permitted to move in, set up or participate in the Exhibition unless the Total Sponsorship Fee is paid in full by 4 October 2019. Organizer reserves the right to cancel and/or re-assign Sponsorship or Exhibit locations and/ or prohibit Sponsor from participating in any future VMware events if payments are not received when due.

Form 2SponsorshipTerms andConditions

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

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Form 2SponsorshipTerms andConditions

5. CANCELLATION OR TERMINATIONa. Cancellation: All cancellations must be made by providing written notice to the Organizer. Sponsor may cancel this Contract

provided, however, that Sponsor understands and agrees that such cancellation will be subject to a reasonable cancellation fee (the “Cancellation Fee”) as liquidated damages and not as a penalty. The parties agree that the Cancellation Fee will be calculated as a percentage of the Total Fee in accordance with the following table, however, the Organizer at its sole discretion may choose to waive Cancellation Fees where relevant.

b. In the event Sponsor cancels this Agreement, Organizer shall refund to Sponsor any fees previously paid to the Organizer less the Cancellation Fee within thirty (30) days of receipt of the cancellation notice. If Sponsor has not previously paid any fees to Organizer at the time of cancellation, Sponsor shall pay to Organizer an amount equal to the applicable Cancellation Fee within thirty (30) days receipt of an invoice therefore. Cancellation Fees will be calculated on the date the notice of cancellation is received by Organizer.

c. Cancellation by Event Organizer. Organizer may cancel all or any part of the Event for any reason beyond its reasonable control, including but not limited to natural or public disaster, wartime, acts of God, acts of terrorism, venue construction, insufficient participation, market fluctuations, government regulation, or similar reasons, in which case Organizer will refund to Sponsor any space fees already paid to Organizer that have not yet been expended on behalf of Sponsor, after which Sponsor will have no further recourse against Organizer.

d. Termination. Organizer may take possession of the Space and terminate Sponsor's participation in the Event upon Sponsor's failure to meet any obligations under the Agreement, including but not limited to Sponsor's failure to: (a) pay for the Space or relatedservices, (b) set up its Exhibit, (c) maintain all exhibited products in good working order, (d) staff the Space fully and in a timely manner, or (e) meet Organizer's standards of conduct (including, but not limited to, engaging in violent, illegal, threatening, or discriminatory conduct). All payments to Organizer are deemed fully earned and non-refundable when due. The amounts due from Sponsor under this Agreement as of the effective date of any termination belong to Organizer and represent an agreed measure of compensation, and are not to be deemed or construed as forfeiture or penalty.

Cancellation Date Period Percentage of Total Fee

1 June 2019 to 16 August 2019 0%

17 August 2019 to 16 September 2019 50%

After 16 September 2019 100%

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

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Form 2SponsorshipTerms andConditions

6. ORGANIZER MATERIALSThe Manual and any other methodologies and planning materials distributed to Sponsor related to the planning or execution of the Event (“Organizer Materials”) are owned exclusively by and are confidential information of Organizer. Organizer grants to Sponsor a nontransferable, nonexclusive license, on an “AS IS” basis to use such Organizer Materials solely in connection with Sponsor’s participation in the Event. Sponsor is responsible for obtaining the Manual from Organizer. Sponsor may use, but may not sell, lists of Event Sponsors or attendees without Organizer’s prior written permission.

7. LIMITATION OF LIABILITY; INDEMNITYa. Under no circumstances will Organizer, its affiliated entities and individuals, or the venue of the Event and its affiliated entities and

individuals (the “Event Providers”) be liable for lost profits or other indirect, incidental, consequential, or exemplary damages for any of their acts or omissions in connection with the Event, whether or not such Event Provider has been apprised of the possibility of such damages or lost profits. In no event will VMware Singapore Pte Ltd, VMware International Limited, VMware Inc. or Organizer’s liability hereunder, or otherwise in connection with the Event, exceed the amount actually paid to it by Sponsor for the Space. Organizer is not liable for any errors in any listing or descriptions or for omitting Sponsor from the Event show guide or other materials.

b. None of the Event Providers are liable to Sponsor for any damage, loss, harm, or injury to the person, property, or business of Sponsor, or any of its visitors, officers, agents, employees, or other representatives, resulting from theft, fire, earthquake, water, unavailability of the venue or intermediate staging facilities, insufficient participation, accident, or any other reason in connection with the Event or any planning meetings, demonstrations, or stagings, except to the extent such liability arises directly from the willful misconduct of the Event Providers against whom liability is sought to be assessed.

c. Sponsor agrees to defend, indemnify, and hold harmless the Event Providers and those lawfully in the venue from and against any claim, loss, liability, or damage suffered due to: (i) Sponsor’s construction or maintenance of an unsafe Exhibit, (ii) the negligence or misconduct of Sponsor or its agents, and/or (iii) Sponsor’s breach of any commitment made hereunder. Sponsor must maintainproper insurance coverage for its property and liability, and Sponsor represents and warrants that they have obtained adequate and current public liability insurance policy with a reputable insurer of at least US$1,000,000 to cover its potential liability hereunder. Sponsor agrees to furnish Organizer an insurance certificate reasonably acceptable to Organizer, which names Organizer as insureds under the contract of insurance. If Sponsor fails to provide Organizer with proof of insurance coverage for Organizer by 4 October 2019. Organizer, in its sole discretion, may terminate this Agreement with Sponsor. In such a circumstance, the Total Sponsorship Fee shall not be refunded.

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

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Form 2SponsorshipTerms andConditions

d. Sponsor shall be fully responsible to pay for any and all damages to property owned by the respective event venues, its owners or managers, which results from any act or omission of Sponsor. Sponsor agrees to defend, indemnify and hold harmless, respective event venues, its owners, managers, officers or directors, agents, employees, subsidiaries and affiliates, from any damages or charges resulting from Sponsor's use of the property. Sponsor's liability shall include all losses, costs, damages, or expenses arising from or out of or by reason of any accident or bodily injury or other occurrences to any person or persons, including the Sponsor, its agents, employees, and business invitees which arise from or out of the Sponsor's occupancy and use of the exhibition premises, the venue or any part thereof.

8. RELEASESponsor acknowledges that the Event may be recorded or reproduced, and hereby authorizes Organizer and its designees to record, transcribe, modify, reproduce, perform, display, transmit and distribute in any form and for any purpose any such recording of the Event, and agrees to execute any additional release presented by Organizer, its licensees, or permittees, in connection with such activity. Sponsor hereby releases Organizer and its designees from and waives all claims it or its employees or agents may possess, now or in the future, in connection with such activities, and specifically waives any statutory restriction on waivers of future claims or moral rights.

9. MISCELLANEOUSa. This Agreement will constitute the entire agreement between Sponsor and Organizer concerning its subject matter, and may only

be modified in writing signed by the parties. Organizer’s rights under this Agreement are not deemed waived except as specifically stated in writing and signed by an authorized representative of Organizer. If any term of this Agreement is declared invalid or unenforceable, the remainder continues in full force and effect. Organizer may assign this Agreement or its rights or responsibilities hereunder to any other party.

b. This Agreement shall be governed by, and construed in accordance with, the laws of Singapore and Korea and each party irrevocably agrees that Singapore and Korea shall have exclusive jurisdiction in relation to any claim, dispute or differenceconcerning this Agreement and any matter arising therefrom. These parties further agree that any legal proceedings shall be conducted in the English language. Sponsor may not assign or novate this Agreement to any other party, including a successor in interest, or in the event of a merger or sale of assets, without the prior written consent of Organizer, in which circumstance Sponsor must guarantee performance of the assigned or notated obligations. This Agreement is binding upon the heirs, successors, and permitted assigns of Sponsor. Save as set out herein, a person who is not a party to this Agreement has no right under the Contracts (Rights of Third Parties) Act (Cap 53B) to enforce any term of this Agreement. In particular and to the extent legally possible, the parties specifically exclude the application of any law in Singapore and Korea or elsewhere which provides that any third party has the right to enforce this Agreement.

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

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Form 3PublicLiability Form

In consideration of VMware (“the company”) and its related bodies corporate (“the companies”) granting the Sponsor a permit to display

product/services at the VMware vFORUM 2019.

The Sponsor shall at all times:

• Keep the permitted area clean of all rubbish

• Not obstruct the common areas;

• Not do anything that in the opinion of the company may be a nuisance or may become an annoyance or disturbance to other Sponsors.

The Sponsor shall at all times effect and keep current a public liability insurance policy with a reputable insurer. Sponsor must provide such

proof of insurance to Organizer at the time Sponsor submits this Application to Organizer upon request. The Sponsor shall comply with all

reasonable directions of the companies and their officers at all times and provide a certificate of currency upon the request of the company.

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

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PLEASE READ AND COMPLETE:(please check all boxes)

Sponsor/Exhibitor has read and agrees to the terms and conditions of this Agreement and agrees to pay the stated Sponsorship Fees.

Sponsor/Exhibitor also understands that, pursuant to the terms and conditions of this Agreement, Sponsor/Exhibitor must provide a

written confirmation of it having obtained liability insurance for the Organizer on Sponsor/Exhibitor’s policy for liability insurance for

participation in the Event.

The person signing below declares under penalty of perjury under the laws of Singapore that he or she is authorized to execute this

Agreement on behalf of the Sponsor/Exhibitor.

Agreed to by Sponsor(Company Name)

By its Authorized Officer(Signature)

On the(day) (month) (year)

Full Name (Block letters):

Job Title:

Email: Tel: Mobile:

Form 3PublicLiability Form

Please complete and return via email to Audrey Wong at [email protected] by 16 September 2019.

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Thank you

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