veyo wins four awards at top european branding event [company update]
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8/21/2019 Veyo wins four awards at Top European Branding Event [Company Update]
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Listing Department
BSE Limited
Phiroze Jeejeebhoy Towers
Dalal Street, Fort
Mumbai-400 001
Tel No. 22723121
Fax No.022-22723121/22723719
Listing Department
The National Stock Exchange of India Limited
Bandra Kurla Complex
Bandra East
Mumbai — 400 051
Tel No.:-26598100
Fax No. 022-26598237/26598238
arg
Mastek
astek Limited, 106/107, SDF-IV, Seepz, Andheri (E(, Mumbai 400 096, India.
Tel 91 22 6695 2222 / 2824 7999 Fax 91 22 6695 1331 www.mastek.com
April 24, 2015
Dear Sir/Madam,
Sub:-Press Release.
Please find enclosed a copy of the press release as regards Veyo, a conveyancing portal, winning four
awards at top European Branding event.
Veyo brand is developed by a joint venture between Mastek UK Limited, a wholly owned subsidiary
of Mastek Limited and The Law Society of U.K. to deliver the Conveyancing Portal.
Please confirm receipt and take the same on record.
Thanking You,
Yours Faithfully
For MASTEK LIMITED
Bhagwant Bhargaw
Company Secretary
Regd. Off.: 804/805, President House, Opp. C. N. Vidyalaya, Near Ambawadi Circle, Ambawadi, Ahmedabad - 380 006, India. Tel No. +91 79 26564337 CIN No. L74140GJ1982PLC005215.
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VEYO WINS FOUR AWARDS AT TOP EUROPEAN BRANDING EVENT
24 April 2015 - Veyo, the comprehensive conveyancing portal, wins three awards for 'Best Visual
Identity', including the top award w ithin the technology, media and telecomm unications sector, and silver
for Best Creative Strategy at the prestigious Transform
Awards Europe.
Brand strategy consultancy, Industry, working alongside Veyo, has been responsible for the development
of the product proposition, name, identity, marketing
strategy
and creation of the advertising, promotional
literature and initial
website.
Presented last night by Gyles Brandreth, the broadcaster, actor and former Conservative MP at the
Brewery in London, Veyo and industry
scooped one gold, one silver, two bronzes and a highly
commended for their work.
Gold - best visual identity from the technology, media and telecommunications sector
Silver — best creative strategy
Bronze — best visual identity from the professional services sector
Bronze — best visual identity from the property sector
High ly commended het strategic/creative development of a new brand
A panel of judges made up from branding experts from countries all over Europe,
critique the work of
large volume of high profile
brands and agencies
for the industry's definitive celebration of excellence,
rewarding innovation in branding across Europe.
Transform Europe said about Veyo that: Conveyancing —
the legal transfer of a home from seller to
buyer — needed to step into the 21
` century, and the Law Society in partnership with technology
firm
Mastek UK strove to achieve this advancement. One judge described the branding as a standout
in
category , with another highlighting the really strong memorab le visuals, which are applied beautifully
across all platforms .
Veyo, developed by the Law Society and global IT solutions specialist, Mastek UK, is soon to launch and
will bring together electronically all the processes, checks and documentation prepared and undertaken by
solicitors and licensed conveyancers in the sale and purchase of residential properties.
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The brand identity name, Veyo derives from the
word Conveyancing: its
Latin stem being `veho',
meaning 'to carry'. The logo of a brown hare, an animal renow ned for its agility and speed, signifies the
improved efficiency that Veyo will bring to the home buying process. W orking in partnership with well—
respected
illustrator Noma
Bar, Veyo's bold brand identity set on a bright
orange background is both
modern and
meaningful.
Sholto Lindsay-Smith, strategy
director
and James Packer, creative director at Industry, comment:
We have been very pleased
with the campaign as
we developed Veyo's
stand out brand and are
immensely proud. W ith Veyo being derived from the L atin stem of conveyancing and being short, easy to
pronounce and easy to Google, it is set to become a household name that is synonymous with a more
efficient, transparent and speedier home buying process. And working w ith the illustrator Noma B ar, who
we would like to thank, we created original, thoughtful and instantly recognizable illustrations with the
hare logo representing the sp eed and efficiency delivered by the service.
Elliott Vigar, CEO of Veyo, comments: We are delighted that the
development of Veyo's product
proposition
has been recognized at
the top European branding awards. It is an absolute accolade and I
would like to thank everyone who has been involved. We were confident that Industry had created a
strong visual identity worthy of the top award. And we are confident that we have created a product that
will change the conveyancing market. Our marketing and brand awareness campaign has made a huge
impact. The property industry and consumer media are talking about us in eager anticipation. We will be
launching very soon and look forward
to
rolling out
the product and bringing a real change to the home-
buying process.
Notes to editors:
The Law Society
The Law Society is the
independent professional body
established for solicitors in 1 825 that works
globally to support
and represent its mem bers, promoting the highest professional standards and
the rule
of law.
Mastek UK
Mastek UK is a global technology solutions provider, combining the strength of a world class product
company with a specialist services organisation. Its core IT services include application development,
service management and testing, systems integration, data warehousing, business intelligence and
analytics. It has over three decades of extensive experience specialising in the government. retail,
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insurance and healthcare sectors. Mastek operates across Europe, Canada, Asia-Pacific and the Middle
East. www.mastek.co.uk
Vicki Fletcher
Communications Manager
M :
+44 (0)7584572502
v yo