VESTS – WAISTCOATSBy Jessica DavidsonFashion 105 – Fall 2010

HISTORY

• Above Knee • Mid-thigh • Waistline

TIME TRAVEL

YOUTH AND CASUAL

TARGET MARKET

•Work Environment: 30’s to 50’s

•Youth Casual: 20’s to mid 30’s

Men Women•Youth Casual: teen’s to mid 30’s

•Work Environment: mid 20’s to mid 40’s

PRICE RANGE

Wom

en fr

om:

Wom

en to

:

Men

from

:

Men

to:

01,0002,0003,0004,0005,0006,0007,0008,000

Neiman MarcusMacy'sKohl's

STYLES

Women

ClassicSportsCasualFaux FurFur, Leather, Feather, Mink, Suede

STYLESMen

ClassicCasualSportsSweaterUtility

FASHION CYCLE

Vests

PREDICTION

REFERENCES

www.askandyaboutclothes.com - History of Vests. www.wikipedia.com - Waistcoats. www.kipar.org - Historical Resources 17th century Neiman Marcus – Fashion Valley, San Diego. www.neimanmarcus.com - Online Shopping Research. www.macys.com - Online Shopping Research. Macy’s – Fashion Valley, San Diego. www.kohls.com - Online Shopping Research. Kohl’s – Balboa Square, San Diego. www.google.com - Images: fashion vests, men’s vests, vest patterns.