very final shoes ppt
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shoesTRANSCRIPT
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Market Research on Sports Shoes
Team Members:-Vishal Jadhav – 77Ankit Lodhia - 86Shobhit Bhargava - 65Yogesh Punjabi - 100
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TOUR TO FOOTWEAR
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• India ranks second among the footwear producing.
• Major concentration on gents footwear.
• Major production centres in India.
• Footwear industry is a significant segment of the leather
industry.
• Key players in Indian Footwear market.
• The Indian footwear market scores over other footwear
markets as it gives benefits like low cost of production,
abundant raw material, and has huge consumption market.
• Chennai Leather research Institute & Footwear, design &
Development Institute.
INTRODUCTION
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50 percent of the total domestic production is exported.
The Indian footwear market is expected to worth INR 475 bn by
2025, representing a compounded annual growth rate of 7%
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MARKET VALUE
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OBJECTIVE
Planning to come up with retail stores of various brand or get the
franchise with single brand.
Consumer Preference & Customer Attitude.
Decide the marketing strategy.
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Research Methodology Primary data collection – By filling Questionnaire
Sample Size – 205
120- Hand Written
85 – Online
By Using SPSS
Frequencies
Cross Tab
Chi Square
Friedman Test
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31%
20%
44%
4% 2%
% of shoes customers Purchase
Departmental Stores
Factory Outlets
Retail Stores
Unorganized Markets
No response
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We will have tie ups with different health centers
and sports clubs.
We can provide sponsorship and gift vouchers to
various college events.
Promotions
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OPPORTUNITY MATRIX
Importance Satisfaction
(I-S) I+(I-S)
Brand Loyal 3.49 3.54 0 3.49
Quality 4.29 4.19 0.1 4.39
Comfort 4.15 4.01 0.14 4.29
Brand Name 3.33 3.65 0 3.33
Price 3.56 3.3 0.26 3.82
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18%
23%
22%
17%
20%
Opportunity Matrix
Brand Loyal
Quality
Comfort
Brand Name
Price
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SURVEY ANALYSIS
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Which is the most popular brand ?
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What is the main purpose of wearing sports shoes?
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Where to focus our branded shoes “NIKE”
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Which age group and gender to target ?
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Why do people prefer buying branded shoes?
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How much customers pay for branded shoes?
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HO: PRICE IS INDEPENDENT OF FAMILY MONTHLY INCOMEHA: PRICE IS DEPENDENT OF FAMILY MONTHLY INCOME
LEVEL OF SIGNIFICANCE: 0.05
THUS, 0.009 < 0.05, SO WE REJECT THE HYPOTHESIS AND CONCLUDE THAT PRICE IS DEPENDENT OF FAMILY MONTHLY INCOME.
CHI SQUARE TEST
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 21.887a 9 .009
Likelihood Ratio 24.661 9 .003
Linear-by-Linear Association 3.372 1 .066
N of Valid Cases 205
a. 4 cells (25.0%) have expected count less than 5. The minimum expected count is 1.62.
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FRIEDMAN TEST
HO: THERE IS NO SPECIFIC PREFERENCE FOR THE BRANDSHA: THERE IS SPECIFIC PREFERENCE FOR THE BRANDS
LEVEL OF SIGNIFICANCE:0.05
THUS, 0.000<0.05, SO WE REJECT THE HYPOTHESIS AND CONCLUDE THAT NIKE IS THE MOST PREFERRED BRAND FOLLOWED BY REEBOK, ADIDAS & SO ON….
Ranks
Mean Rank
Rank_of_Nike 2.07
Rank_of_Reebok 2.66
Rank_of_Puma 3.73
Rank_of_Adidas 2.69
Rank_of_Woodland 4.51
Rank_of_bata 5.35
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DIAGNOSIS
• From the survey analysis, we come to know that Branded shoes are being preferred out of which Nike is most popular as compared to the other brands.
• The main target of age group will be “below 25” and “25-45”.
• Most of the respondents prefer to wear branded shoes for daily use and sports activity [gym].
• Respondents purchase new pair of branded shoes every 12- 15 months and they purchase it mostly from retail stores.
• Quality is the most important & satisfying factor while purchasing any branded shoes.
• Respondents are ready to pay anywhere between Rs.1500 to Rs. 5000 for a pair of branded shoes.
• People like to try out new & different designs in branded shoes as they would welcome new styles on the basis of trend change.
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CONCLUSION
• According to the research conducted, we would start with acquiring Franchisee from Nike as it is most popular among all the brands.
• We would have the range of different & new designs of sports shoes for males as well as females for the age group between “18-25” and “25-45”.
• We would price the products between the range of Rs.1500- Rs.3000
• We would see that the latest trend is available at our retail store.
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THANK YOU…!!!
Questions..??