version · we researched several cloud based & hosted pms and booking engines, their pros &...

@BITVERO

CASE STUDY SMART CITY APARTMENTS

PRESENTED BY: HYDER ALI

BITVERO ON BEHALF OF PACIFIC INFOTECH 2, WIER PLACE, STAINES

VERSION [0.0]

SEPTEMBER 1, 2017

Confidential

9/1/2017 CASE STUDY 1

CASE STUDY

HOW WE WORKED HAND IN HAND WITH SMART CITY APARTMENTS EVOLVING IN TO SERVICED APARTMENTS SECTOR AND ACQUIRED 6 APARTMENT BLOCKS IN CENTRAL LONDON WITHIN A SPAN OF 1 YEARS

Smart City Apartments was the new incarnation of Osbourne Stewart Limited, this estate agency will now evolve into a serviced apartments operator as well as lettings business

Confidential


PROJECT SUMMERY

Back in the year 2013 when smart city apartment was only a concept and name, we have been approached by Kamran Mahmood who was the director of smart city apartments and discussed with us to design and develop a

Logo of Smart city apartments Full stationary including letter head, visiting cards, email signature Website with a smart booking module for serviced apartments Brand positioning & Internet marketing

The aim was to develop smart creatives, a responsive web identity along with easy booking functionality, to establish the brand and achieve SERP (search engine ranking positions) within stipulated time frame by strict process & reporting,

THE CHALLENGE

The biggest challenge for us was customer satisfaction as our client choice was very specific in designs and his choice and at the same time our client was very demanding if we were talking about project process, reporting, phases, execution, successful implementation,

No less than 100% was expected from us each time and every time,

HOW WE HELPED

Logo was the first step and it was tough in starting….

We submitted more than 250 logos! And all was rejected each time we were submitting a new batch full of fresh logo ideas, it was not only Kamran Mahmood but two other persons were involved in selection process and so it was quite tough for us due to a broad selection criteria and specific comments from each person, then hard work paid and the day came when client make a selection with a cumulative decision, you can see the winning entry below

http://kamranmahmood.com/

Confidential


Glimple of few other submitted entries

Then after finalizing the stationary: letter head, complimentary slips, envelops, email signatures, which

we did for them with a quick turnaround….

Confidential


Confidential


WEBSITE DESIGN & DEVELOPMENT

We focused all our efforts in designing & developing the website, but again this journey was also not

easy, we knew we had to go miles extra to win our client confidence…

Our involvement was not just limited to website development but client requested us our feedback on

PMS, OTA’s, GDS, Expected hotel ROI from different channels

Before signing the contract and at the proposal stage, we concentrated all our efforts in below

We researched several cloud based & hosted PMS and booking engines, their pros & cons, reviews,

recurring costs involved and was in touch with few companies like

1. Hotel Proxy

2. Pegasus

3. Sabre Hospitality

4. Vertical Booking

5. Guestline Rezlynx

6. Protel by XN Hotels

7. Book assist

8. Guest Centric

And together we finalized Guestline for PMS, Booking Module and Channel Manager

It took us several days but the journey has just begun, we are happy to share few pictures

Roadmap

Projected Time lines

ROI (Return on investment) sheet

Expected ROI Calculations

Booking engine for hotel apartments

PMS (Property Management System)

GDS (Global Distribution System)

OTA (Online Travel Agencies)

And then the proposal

Confidential


Confidential


Weekly timeline of website development journey starting from week 1 to week 12

Our Rough Hotel Bookings Calculations

Confidential


We now concentrated our efforts on core website development journey to submit our proposal and we

started this step by step with all the below elements involved

Here are glimpse of few elements

SCA Website development Journey

Wireframe Design

Static Home Page PSD

Sitemap submission

Codingkeyword research

Content writing &

optimization

Onsite SEO execution

offsite SEO execution

Social Media optimization

Social Media Marketing

Confidential


Confidential


Timeline phases

Confidential


PROPOSAL ACCEPTANCE & CONTRACT SINGING

And finally the day came when we submitted our proposal on 2nd of July 2013 which was duly accepted and we signed the contract of

1. Corporate identity creation & development 2. Website design & development

Below was the final approved design of Home page after several mockups

Design & development phase with onsite SEO lasted for 15 weeks, and site was officially launched on Oct 2013,

Internet Marketing Proposal & Contract

However the Internet marketing & branding proposal we submitted later due to the fact that the journey, quotes, time line & proposal details were entirely different from design & development proposal

However we also wanted to complete the design & development journey and were exited to launch the website

It took us several weeks to discuss internet marketing proposal and its individual elements and we submitted this IM proposal on October 2014 and finally signed the recurring contract on June 2014 after several rounds of discussion with client

Confidential


RESULTS

It was due to our strong planning with content, sitemap, onsite SEO structure along with well derived strategy of Internet marketing techniques that we were successful in achieving the SERP (search engine ranking positions) of most of the keywords within first 3 months of website launch

Site was with more than 18000 page views within first year of launch with more than 30% returning visitors and more than 2 minutes and 30 seconds of average session duration

Client acquired 6 more building blocks in Central London after whopping response,

Confidential


CLIENT FEEDBACK

A HAPPY ENDING

Client was very happy and we worked with client for 3 consecutive years until the company was closed on Jan 2017,

version · we researched several cloud based & hosted pms and booking engines, their pros &...

Documents