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www.nodeflux.io PT NODEFLUX TEKNOLOGI INDONESIA Jl. Kemang Timur No.24 Jakarta Selatan 12730 insightful visions brought by Version 1.0 Phone : 021 - 227 18184 Email : [email protected] ADS ANALYTICS ENGLISH

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Page 1: Version 1.0 ADS ANALYTICS · 2019-10-31 · VisionAIre Ads Analytics enables you to get a campaign exposure report, consisting of demographic numbers and vehicle numbers – with

www.nodeflux.io

PT NODEFLUX TEKNOLOGI INDONESIAJl. Kemang Timur No.24Jakarta Selatan 12730

insightful visions brought by

Version 1.0

Phone : 021 - 227 18184Email : [email protected]

ADS ANALYTICS

ENGLISH

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2 Nodeflux VisionAIre Ads Analytics v1 .0

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3Nodeflux VisionAIre Ads Analytics v1 .0

Foreword“To become a strong catalyst for technological advancement in Indonesia.”

It has always been our mission to lead the way to improvements. Artificial Intelligence (AI) is how we make a dent and encourage change. Since 2016, Nodeflux has been focusing on utilizing artificial intelligence to deliver tangible, accessible change to different parts of the market.

Two major focus points of ours are AI for Smart City & Government and AI for Business & Enterprise. We have spent years perfecting our core AI engine, now known as VisionAIre, and the different modules – analytics, deployment types, and supplemental functions – and it is now ready to be a part of your operations.

This solution catalog is here to show some of the things that can be achieved with VisionAIre. We cannot wait to share this journey with you.

Meidy FitrantoCo-Founder & CEO of Nodeflux

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About Nodeflux05

About visionAIre06

Our Solution07

General Foreword03 Ads Analytics08

Ads Exposure Measurement09

Dynamic Ads Management11

Contents

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5Nodeflux VisionAIre Ads Analytics v1 .0

Nodeflux is the first and largest vision AI company in Indonesia. Established in 2016 with a

vision ‘to continuously lead the highest standard of Indonesia technology advancement’,

Nodeflux managed to become the first and only company from Indonesia among the

top 24 AI company in the world that incorporated in the NVIDIA Metropolis Software

Partner Program. Nodeflux is also listed on the U.S. National Institution of Standard and

Technology (NIST)’s Face Recognition Vendor Test (FRVT) leaderboard.

Through the introduction of VisonAIre, Nodeflux continues to develop its Intelligent Video

Analytics (IVA) based products, which has been implemented as solutions in sectors

such as smart cities, defense & security, traffic surveillance management, asset & facilities

management, retail & wholesale store analysis, advertising, transportation, and others.

Among the respective clients and partners of the company are the Republic of Indonesia

National Police (POLRI), NVIDIA, State-Owned Toll Operator Jasa Marga, HP Enterprise, IBM,

ASIAN GAMES 2018, and The IMF-World Bank Group 2018 Annual Meeting.

About Nodeflux

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6 Nodeflux VisionAIre Ads Analytics v1 .0

VisionAIre represents years of experience in AI. It is positioned as the core - the brain - of vision AI implementation across all of Nodeflux’s solutions and deployments. Going forward, visionAIre sits at the heart of all vision AI-related solutions and deployments, acting as the core that holds everything else together.

Combined with analytics modules, add-ons, and future developments to create solutions for different markets, visionAIre can be implemented as part of multiple solutions tailored to industry needs.

With VisionAIre at the core, solutions provided by Nodeflux are fully intelligent. At the same time, the use of those solutions allows VisionAIre to learn and grow exponentially. As VisionAIre gets used more in the field, it is continuously developed to be a more capable engine. In the long run, VisionAIre can power more solutions, more advanced analytics, and more implementation types.

About

Bus

MotorcycleCar

Person

Stall

Motorcycle

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7Nodeflux VisionAIre Ads Analytics v1 .0

Bus

MotorcycleCar

Person

Stall

Motorcycle

Our Solutions

Smart City Government

VisionAIre Traffic Management & Surveillance

VisionAIre Public Safety

VisionAIre Law Enforcement

Business Enterprise

VisionAIre People & Facility Management

VisionAIre Know Your Customer (KYC)

VisionAIre Store

VisionAIre Ads

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8 Nodeflux VisionAIre Ads Analytics v1 .0

Advertisers or marketers are often raising concern about the traditional ads exposure metrics, that usually are a projection number – using sampling methods. Those numbers are not reliable enough to be an insightful information of an ads placement or campaign effectiveness.

Focusing on the viewers’ impression toward a particular ad campaign, the Artificial Intelligence (AI) can present the detailed information of the audience’s profile so that it can strengthen the business decision by expecting the higher outcomes on the ad campaign cost.

VisionAIre Ads Analytics enables you to get a campaign exposure report, consisting of demographic numbers and vehicle numbers – with their classifications, based on the preferences ads area, whether using an indoor or out-of-home (OOH) advertisement.

Ads Exposure Measurement Dynamic Ads Management

Ads Analytics

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9Nodeflux VisionAIre Ads Analytics v1 .0

Many advertisers or marketers advertise their product using an out-of-home advertisement, such as a billboard. They usually strive to quantify the exposure of their ads, which then could be related to the number of product purchased during the ad campaign period.

Whether it is on the indoor or outdoor advertisement type, our analytics can maximize the insights, based on the number of people or even vehicles that are passing by around, to evaluated the ad placement and content effectiveness.

Ads Exposure Measurement

Enumeration of people that go through a line.

Audit of people in the pre-defined monitoring areas, with flexible monitoring metrics and alerts.

People Counting

People Dwelling

Key Analytics

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10 Nodeflux VisionAIre Ads Analytics v1 .0

Billboard Reach Counter

Empowering any CCTV nearby a billboard spot with Nodeflux Vehicle Counting analytics,

could result in the calculation number of viewers on that particular billboard. As a result,

the business can correlate such information to get an insight, from ads exposure and

the peak-time vehicle in particular areas, to support the decision in taking a better

advertisement business.

Ads on Moving Vehicles

Placing a camera on moving ads for the purpose of gathering information about vehicle

classification and numbers of vehicle with Nodeflux Vehicle Counting analytics. Such

information could then be translated into insights on the highest engagement of the

trip per day based on location and timeframe.

Use Case - Ads Exposure Measurement

Identification of people’s gender by their full-body visual appearances.

Automated counting of vehicles that go through a line and classification of those vehicles using predetermined parameters.

People Demography

Vehicle Counting

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11Nodeflux VisionAIre Ads Analytics v1 .0

The dynamic advertising is performing a series of product advertisement in the length of time that targeting the random viewers in particular areas.

Through our analytics that combines with existing imaging devices, Nodeflux enables to support the scanning process of people’s demographic profile, to support data-driven decisions for previously random ads arrangement.

Dynamic Ads Management

Identification of people by their face biometrics.

Identification of people’s gender and estimation of people’s age by their face biometrics.

Identification of people’s gender by their full-body visual appearances.

Face Recognition

Face Demography

People Demography

Key Analytics

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Use Case - Dynamic Ads Management

Programmatic Ads

Our analytics can provide demographic data (gender and age) to advertising agencies,

which can be useful as their insights in refining further advertisement at a particular

time and spot.

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Our website

For further information, kindly share your thought on [email protected]

For business inquiries, reach us to [email protected]

Connect our social media Instagram: @nodefluxFacebook: @nodefluxLinkedln: @nodefluxYoutube: Nodeflux

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S O L U T I O N C A T A L O G

www.nodeflux.io

PT NODEFLUX TEKNOLOGI INDONESIAJl. Kemang Timur No.24

Jakarta Selatan 12730

Phone : 021 - 227 18184Email : [email protected]

ADS ANALYTICS

Version 1.0