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Page 1: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

VERSION 1

Page 2: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 3: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

1

Imagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You

currently don’t own this movie. This movie is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent

anywhere. This movie is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $21 $30

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 4: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$24 $29 $8

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 5: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $38 $25

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 6: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $25 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 7: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $35 $20

Going to the store

and back will take 20 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 8: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $21 $8

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 9: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $29 $25

Going to the store

and back will take 20 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 10: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $38 $30

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 11: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $25 $20

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 12: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 1 Movie

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $35 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 13: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

VERSION 2

Page 14: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 15: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

1

Imagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You

currently don’t own this movie. This movie is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent

anywhere. This movie is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $25 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 16: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$20 $21 $25

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 17: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $35 $20

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 18: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $29 $30

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 19: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $38 $8

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 20: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $29 $30

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 21: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $35 $25

Going to the store

and back will take 20 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 22: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $21 $20

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 23: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $25 $8

Going to the store

and back will take 5 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 24: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 2 Movie

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $38 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 25: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

VERSION 3

Page 26: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 27: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

1

Imagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You

currently don’t own this movie. This movie is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent

anywhere. This movie is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $35 $14

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 28: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $21 $30

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 29: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $38 $25

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 30: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $25 $8

Going to the store

and back will take 5 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 31: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $29 $20

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 32: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$20 $29 $20

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 33: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $35 $30

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 34: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$12 $21 $14

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 35: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $25 $25

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 36: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 3 Movie

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$6 $38 $8

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 37: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

VERSION 4

Page 38: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 39: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

1

Imagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You

currently don’t own this movie. This movie is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent

anywhere. This movie is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $35 $20

Going to the store

and back will take 20 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 40: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $38 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 41: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $21 $20

Going to the store

and back will take 5 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 42: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$29 $25 $30

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 43: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $29 $8

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 44: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $38 $8

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 45: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $29 $25

Going to the store

and back will take 5 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 46: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $35 $14

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 47: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $25 $30

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 48: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 4 Movie

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $21 $20

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 49: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

VERSION 5

Page 50: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 51: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

1

Imagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You

currently don’t own this movie. This movie is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent

anywhere. This movie is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $21 $8

Going to the store

and back will take 20 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

9 hours before you

can start watching the

movie.

Page 52: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$6 $29 $25

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 53: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $35 $14

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 54: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this

movie.

$20 $25 $30

Going to the store

and back will take 30 minutes.

You can start watching the

movie

IMMEDIATELY.

You can start watching the

movie

IMMEDIATELY.

Page 55: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $38 $20

Going to the store

and back will take 5 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 56: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$24 $35 $20

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the movie.

Page 57: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$29 $38 $30

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 58: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$6 $21 $25

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 59: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$20 $25 $14

Going to the store

and back will take 10 minutes.

You can start watching the

movie

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

movie.

Page 60: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 5 Movie

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the movie on

Blu-Ray.

Option 2:

Buy the movie on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the movie on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this

movie.

$12 $29 $8

Going to the store

and back will take 1 hour.

You can start watching the

movie

IMMEDIATELY.

You need to wait

45 minutes before

you can start watching

the movie.

Page 61: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

VERSION 6

Page 62: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 63: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

1

Imagine you would like to watch the popular TV show “Modern Family” Season 1 (2008, Standard Definition). You currently don’t

own this TV show. This show is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent anywhere. This

show is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $21 $36

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 64: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $30 $10

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 65: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $40 $28

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 66: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $25 $20

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 67: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $35 $24

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 68: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $21 $10

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 69: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $30 $28

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 70: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $40 $36

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 71: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $25 $24

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 72: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 6 TV

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $35 $20

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 73: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

VERSION 7

Page 74: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 75: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

1

Imagine you would like to watch the popular TV show “Modern Family” Season 1 (2008, Standard Definition). You currently don’t

own this TV show. This show is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent anywhere. This

show is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $25 $20

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 76: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $21 $28

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 77: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $35 $24

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 78: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $30 $36

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 79: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $40 $10

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 80: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $30 $36

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 81: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $35 $28

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 82: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $21 $24

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 83: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $25 $10

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 84: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 7 TV

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on cable on-

demand (such as Xfinity on-

demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $40 $20

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 85: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

VERSION 8

Page 86: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 87: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

1

Imagine you would like to watch the popular TV show “Modern Family” Season 1 (2008, Standard Definition). You currently don’t

own this TV show. This show is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent anywhere. This

show is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $35 $20

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 88: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $21 $36

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 89: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $40 $28

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 90: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $25 $10

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 91: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $30 $24

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 92: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $30 $24

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 93: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $35 $36

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 94: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $21 $20

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 95: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $25 $28

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 96: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 8 TV

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $40 $10

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 97: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

VERSION 9

Page 98: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 99: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

1

Imagine you would like to watch the popular TV show “Modern Family” Season 1 (2008, Standard Definition). You currently don’t

own this TV show. This show is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent anywhere. This

show is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $35 $28

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 100: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $40 $20

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 101: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $21 $24

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 102: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $25 $36

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 103: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $30 $10

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 104: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $40 $10

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 105: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $30 $28

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 106: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $35 $20

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 107: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $25 $36

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 108: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 9 TV

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the season on

DVD.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $21 $24

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.

Page 109: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

VERSION 10

Page 110: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

0

What is your gender?

Male Female

What is your age? ___________

Please indicate which category your household income falls into.

0 - $30,000

$30,001 - $40,000

$40,001 - $50,000

$50,001 - $70,000

$70,001 - $100,000

More than $100,000

What type of Internet do you currently have in your home?

DSL

Cable

Fiber

Satellite

Other

I don’t have internet at home

Do you own any of the following? (Please indicate all that apply.)

DVD player

Blu-ray player

Smart TV which can connect to the Internet

Laptop

Tablet

Desktop computer

Smartphone

Which device do you usually use to watch movies not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Which device do you usually use to watch TV shows not playing on live TV? (Please indicate all that apply.)

TV

Desktop computer

Laptop

Tablet

Smart phone

Other

Page 111: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

1

Imagine you would like to watch the popular TV show “Modern Family” Season 1 (2008, Standard Definition). You currently don’t

own this TV show. This show is not available on Netflix, Amazon Prime or Hulu, and it is also not available for rent anywhere. This

show is only available for purchase.

Imagine the four options below are your only choices. Which one would you choose? (Please indicate your first choice and your

second choice)

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $21 $10

Going to the store

and back will take

10 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 112: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

2

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $30 $28

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 113: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

3

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $35 $20

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 114: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

4

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $25 $36

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 115: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

5

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $40 $24

Going to the store

and back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 116: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

6

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such as

Amazon, VUDU or Google

Play)

Option 4:

I do not buy or

watch this TV

show.

$20 $35 $24

Going to the store

and back will take

1 hour.

You can start watching the

first episode

IMMEDIATELY.

You can start watching the

first episode

IMMEDIATELY.

Page 117: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

7

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$30 $40 $36

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

3 minutes before

you can start watching

the first episode.

Page 118: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

8

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for the

season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$5 $21 $28

Going to the store and

back will take

20 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

30 minutes before

you can start watching

the first episode.

Page 119: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

9

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$12 $25 $20

Going to the store

and back will take

5 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

2 hours before you

can start watching the

first episode.

Page 120: VERSION 1aszabo2/net_survey_all.pdfImagine you would like to watch the popular movie “Star Wars Episode III – Revenge of the Sith” (2005) in High Definition. You currently don’t

Version 10 TV

10

First choice: 1 2 3 4 Second choice: 1 2 3 4

Option 1:

Buy the DVD for

the season.

Option 2:

Buy the season on Cable on

Demand (such as Xfinity on

Demand)

Option 3:

Buy the season on a

streaming service (such

as Amazon, VUDU or

Google Play)

Option 4:

I do not buy or

watch this TV

show.

$8 $30 $10

Going to the store

and back will take

30 minutes.

You can start watching the

first episode

IMMEDIATELY.

You need to wait

15 minutes before

you can start watching

the first episode.