Media week Forestry students from the master program

Euroforester, Alnarp, Sweden

Veronika & Jón Ásgeir

The task

• Only ONE student in our class knew about the European forest week

• Lack of communication? • How can we contribute to increase the

awareness and interest among forestry students?

• Students need to be involved!

Group work competition

• Ended up with two suggestions

1. The Master Thesis Competition

• Three categories: – Ecological, Social, Economic

• Each country has a responsibility to select one thesis per topic – they will organize the selection themselves

• Three expert panels selected by the European Forest Week organizers decide upon the two best theses in each category

1. The Master Thesis Competition

• Six best theses will be accepted to be presented in „Graduate Student Symposium” in European Forest Week – One of these will be chosen as the winner!

• Cash prize!! Glory!! Publicity!!

• All six will be published in the conference proceedings paper

• Public choice prize as well!

Instruments • Attention gained through the

competition. – Universities would be more interested – Good way to promote forest week and

get students interested • Ways to gain attention for

competition: – Social Media – Mailing lists – Information from professors

(part of courses?) – Administration

Expected results

• When the competition gains more popularity more people will be aware of the forest week – More significance for students as well

• More publicity for students own work • Integrated into forest studies programs • More connections between students and

forestry professional and organizations – Latest news of research and what is going on in

forestry

planning

Sponsors + organizing team

Social media + homepage

Advertising and branding

Registration of participants

Other preparation

Event

Evaluation

Start planning next year

EFW

2.Social media

Target group

• Primary:Forestry students across Europe • Secondary:

a) University students from all areas of expertise b) The Public

2.Social media ideas

• Active SM team (students)

• Strong homepage

• Creating promo /branding vidoes

• Live debates (To engage other sectors in a participatory dialogue on forest-related issues)

• The attention first, then the message

Social media team • 5-6 people (prefferably ½ media trained) • Preferebly from the host country (IFSA) • Manage Facebook/Twitter/Youtube /instagram

channel ect. • Could create small videos, interviews, activity's,

competitions, spread information, update. • Would get school credits and ($? sponsers...) • Try to keep it light...gather interresting forest

related entertainment

Homepage

• General Information

• Subscribe / follow

• Schedule • Pictures • Videos • Press corner • Information on

food, housing, transport

• Banners of outdoor clothing companies for example

• Contacts • Interesting facts • Interactive

Live debates

Video strategy

• Personalizing • Multi-language – everyone feels included • „feel good“ • Short clear message • Always connection with forest and trees (in the

backround)

Short promo video

Thank you for you attention